Full-Funnel B2B Marketing Show

Full-Funnel B2B Marketing Show

Hosted by Andrei and Andrei Zinkevich and Vladimir Blagojevic and Vlad and Vladimir · Andrei Zinkevich

4.8from 34 ratings

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53Podcast AuthorityScore out of 100 · How it is scored
191
Episodes
17
Transcribed
34
Ratings
Weekly
Cadence
2018
First episode

About Full-Funnel B2B Marketing Show

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth. Learn more about full-funnel b2b marketing here: https://fullfunnel.io

Publisher
Andrei Zinkevich
Category
business
Language
en
Explicit
Yes
First episode
19 Jul 2018
Latest episode
20 Oct 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

17 of 191 episodes have a transcript.

  1. 20 Oct 2026TRANSCRIPT

    Episode 191: How to create fully personalized lead nurturing programs for enterprise buyers with Jon Miller

  2. 9 Oct 2026TRANSCRIPT

    Episode 190: A Modern ABM Advertising Playbook: Live Program Breakdown with Keith Putnam-Delaney

  3. 2 Oct 2026TRANSCRIPT

    Episode 189: The B2B marketing formula: how to grow globally (you scale on principles, not rules) with Louis Debatte-Monroy

Inside a recent episode

Episode 191: How to create fully personalized lead nurturing programs for enterprise buyers with Jon Miller

Published 20 Oct 2026 · Transcript excerpt

[…] There was this rule of thumb in direct marketing that says for any campaign that you run, 40% of your success is gonna come from the offer, 40% is gonna come from the list, and only 20% comes from the creative. So if you match that thinking to kind of what we're talking about here, You know, I would argue what the implication is 80% of your success from personalization comes from doing the right offer to the right person at the right time. And only 20% comes from the right creative or the personalized creative. So in many ways, all these AISCRs personalizing the emails are focusing on the wrong part of personalization. […]

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Who has been a guest on Full-Funnel B2B Marketing Show

Names identified in recent episode analyses. Showing up to five guests.

  • Jon Miller
  • Keith Putnam-Delaney
  • Chris Ingrao
  • Louis Debatte-Monroy
  • Dmitri Lisitski

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
4.9 / 5
12 ratings
Spotify
4.7 / 5
22 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
72
Social presence
0
YouTube
0
Engagement
85

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Questions about Full-Funnel B2B Marketing Show

Who hosts Full-Funnel B2B Marketing Show?

Andrei and Andrei Zinkevich and Vladimir Blagojevic and Vlad and Vladimir host the show. Published by Andrei Zinkevich.

How often do new episodes come out?

The show publishes weekly, based on its RSS feed.

Where can I read transcripts?

17 of 191 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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