A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.
Funnel Reboot
Claim This Podcastby Glenn Schmelzle
5.0(4 reviews)
236 episodes
Updated Weekly
Accepts GuestsHas Sponsors
60
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube68
Engagement68
Podcast Overview
A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.
Language
🇺🇲
Publishing Since
8/16/2017
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60
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube68
Engagement68
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
48 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
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needs improvement
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Every 23 days
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Recent Episodes
June 9, 2026
From Adversaries to Advocates: How to win friends (and budgets) with data
<p>I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. </p> <p>I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts. </p> <p>Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts.</p> <p>I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem. </p> <p>I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do.</p> <p>So give a listen to 'From Adversaries to Advocates'</p> <p>All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site.</p>
May 25, 2026
Using CRM for Total Recall, with Brandon Drake
<p>We humans like conversations that keep moving forward. Every time we share some detail about ourselves, we expect the other person to remember it. </p> <p>If they bring that detail back up in our next interaction, we feel pleased and want to keep that relationship going. Conversely, we get annoyed when they blast us with messages we had already said didn't interest us. </p> <p>This is severely problematic for us sales and marketing professionals. The sheer volume of people and details we all encounter is too much to keep straight in our outbound emails, let alone in our heads, and that's why we use CRMs. </p> <p>But there are many CRMs out there and to fit a business, they all need to be customized. That's where our guest comes in. </p> <p>A graduate of CalState in information systems, he worked in data analyst roles for several tech companies, including a Customer Relationship Management company that sold to enterprises. Wanting to work more with solopreneurs and SMBs, he decided to go out on his own as a CRM consultant to show them sustainable relationship-building techniques. Suffice to say, he is able to deliver immediate benefits to his clients under this business model.<br /> <br /> He also has a passion for coaching people on their nutrition, which explains why both components are blended in the name of his business - the health data guy. </p> <p>Let's go to Laguna Beach to speak with Brandon Drake. </p> <p>Chapters/Timestamps:</p> <p>00:00 Why Memory Matters<br /> 00:34 Meet Brandon Drake<br /> 02:19 From Burnout to Health<br /> 03:44 Back to CRM Consulting<br /> 07:00 Relationship First CRM<br /> 09:14 Automated Nurture Emails<br /> 11:20 Crowdsourced Content Engine<br /> 12:11 Bio Form Data Hack<br /> 16:11 Progressive Profiling Scores<br /> 19.45 PSA: Funnel Reboot Reading Room<br /> 20:29 Segmentation Beats Spray<br /> 26:46 Protect Email Reputation<br /> 28:16 AI Needs Process First<br /> 32:28 Where to Find Brandon</p> <p>Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.</p>
May 15, 2026
The Marketing Growth Formula, with Heidi Hattendorf
<p>Episode 233</p> <p dir="ltr">In the 2009 movie "Up" there's a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations drop a moment later when he snaps his head around and halts mid-sentence when he hears a squirrel. </p> <p dir="ltr">We marketers are prone to Squirrel-chasing. Let's be honest and admit that we get caught on a treadmill of activity without stopping to ask ourselves if it's having an impact.</p> <p dir="ltr">How do we break this habit? This month's book says it's by creating a Go-To-Market plan with detailed tactics. A plan reminds us why we're sticking with those tactics, so we don't get distracted by any tactic that comes along.</p> <p dir="ltr">Our guest has an MBA and 25+ years of marketing leadership experience in the US and Europe. Her consultancy, Transformation Insights, offers Fractional CMO services that help companies grow by building go-to-market strategies that are consistent and effective. She is also a speaker and the author of The Marketing Growth Formula which came out in late 2025.</p> <p dir="ltr">Let's go to Miami Florida to talk with Heidi Hattendorf</p> <p><strong id= "docs-internal-guid-8245bf59-7fff-e121-6f3e-fd988c1f1a4d">Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.</strong></p>
236 total episodes available
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Frequently asked questions
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- What is Funnel Reboot?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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