Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!
Future Fuzz - The Digital Marketing Podcast
Claim This Podcastby Justin Campbell
5.0(31 reviews)
177 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube0
Engagement71
Podcast Overview
Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!
Language
🇺🇲
Publishing Since
5/13/2022
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55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube0
Engagement71
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excellent
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26 minutes
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Recent Episodes
March 30, 2026
Ep. 178 - Ai won't Replace Bad Strategy - Chad de Lisle
<p>In this episode, Vince Quinn is joined by Chad De Lisle, VP of Marketing at Disruptive, to unpack what happens when you stop chasing more clients, and start working with the right ones. Chad shares the story of how Disruptive transformed its business during COVID, cutting its client base dramatically to focus only on brands they truly believe in.</p><p>The conversation dives into the power of alignment, why it’s the foundation for better performance, happier teams, and stronger client outcomes. Chad also introduces the VSET framework (Vision, Strategy, Execution, Team) as a practical way to evaluate client fit, and explains why AI can either amplify clarity or create chaos depending on how aligned your brand really is. This episode is a must-listen for agencies, marketers, and leaders looking to build more meaningful, effective client relationships.</p><p><br></p><p><strong>Guest Bio</strong></p><p>Chad De Lisle is the VP of Marketing at Disruptive, a performance marketing agency founded in 2012. With over a decade at the company and nearly two decades in digital marketing, Chad has played a key role in shaping Disruptive’s evolution toward a more intentional, alignment-driven client model.</p><p>Disruptive specializes in helping brands grow through performance marketing, with a focus on vertical expertise and strategic clarity. Chad is passionate about building marketing systems that are rooted in purpose, alignment, and measurable impact, helping both teams and clients unlock their full potential.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li> Working with clients you believe in transforms both performance and job satisfaction.</li><li> More clients doesn’t equal better results—alignment matters more than scale.</li><li> Burnout often comes from misalignment, not workload alone.</li><li> A strong “why” is more motivating than financial goals alone.</li><li> The VSET framework helps evaluate true client fit.</li><li> AI amplifies whatever foundation you give it—clarity or chaos.</li><li> Vertical specialization leads to better results and efficiency.</li><li> Aligned teams produce exponential output, not linear growth.</li><li> Great marketing starts with deeply understanding the brand.</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction and Building a Client Base You Believe In</p><p> 00:35 What Disruptive Does</p><p> 01:11 The Shift to Aligned Clients</p><p> 02:50 The Emotional Impact of Alignment</p><p> 04:08 What Alignment Really Means</p><p> 05:08 Why Alignment Is Elusive</p><p> 05:57 Beyond Financial Goals: Finding a Deeper Why</p><p> 06:53 Disruptive’s Mission: Activate Greatness</p><p> 07:53 The Challenge of Supporting Clients</p><p> 08:53 The VSET Framework Explained</p><p> 10:09 Alignment and Exponential Growth</p><p> 10:45 Trust and Execution in Marketing</p><p> 11:49 AI as a Noise Amplifier</p><p> 12:18 Training AI to Match Your Brand</p><p> 13:45 Avoiding “AI Breath” in Content</p><p> 16:01 Impact on Teams and Burnout</p><p> 17:00 Growth Environments: The Trade-Off</p><p> 18:08 The Power of Vertical Specialization</p><p> 19:42 Why Specialization Wins in Modern Marketing</p><p> 20:22 The Risk of Agencies Learning on Your Dollar</p><p> 20:53 Where to Find Disruptive</p><p><br></p><p><strong>LinkedIn</strong></p><p>Follow <a href="https://www.linkedin.com/in/chad-de-lisle/" target="_blank" rel="noopener noreferer"><strong>Chad De Lisle</strong></a> on LinkedIn </p><p>Follow <a href="https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/" target="_blank" rel="noopener noreferer"><strong>Vince Quinn</strong></a> on LinkedIn </p><p><br></p>
March 27, 2026
Ep. 177 - Core Values Drive Real Culture - Jeff Perkins
<p>In this episode, Vince Quinn sits down with Jeff Perkins, CEO of Soundstripe, to explore how music shapes storytelling and why customer obsession is a true competitive advantage. Jeff explains how Soundstripe empowers creators with high-quality, human-made music and innovative tools like AI-powered editing and track customization.</p><p>Beyond the product, Jeff shares his leadership philosophy as a CEO, emphasizing the importance of core values, alignment, and culture. He dives deep into what it really means to “obsess over customers”—from white-glove service to personally responding to complaints—and how empathy can turn frustrated users into loyal advocates. This episode is a masterclass in blending creativity, technology, and human connection to build a standout brand.</p><p><br></p><p><strong>Guest Bio</strong></p><p>Jeff Perkins is the CEO of Soundstripe, a leading music marketplace providing high-quality, artist-made tracks for creators across film, television, advertising, and digital content. With a catalog of over 58,000 songs and partnerships with Grammy award-winning musicians and engineers, Soundstripe helps creators elevate their storytelling through music.</p><p>Prior to Soundstripe, Jeff served as CEO of ParkMobile, where he led one of the most widely used parking apps in the U.S. Known for his customer-first mindset and leadership approach rooted in empathy and core values, Jeff focuses on building strong teams, fostering culture, and creating meaningful customer experiences.</p><p><strong>Takeaways</strong></p><ul><li>Music drives emotional connection and can elevate or diminish a story.</li><li> Customization (stems + AI editing) allows creators to perfectly match music to content.</li><li> The CEO’s role is to act as a coach, ensuring alignment and clarity across teams.</li><li>Core values must be reinforced <strong>daily</strong>—not just defined.</li><li> Hiring, promotions, and rewards should all align with company values.</li><li> Customer obsession is built through responsiveness, empathy, and human connection.</li><li> Negative feedback is a powerful tool for learning and improvement.</li><li> Responding directly to customers can turn detractors into loyal advocates.</li><li> Small, unexpected gestures can significantly strengthen customer relationships.</li></ul><p><strong>Chapters</strong></p><p> 00:00 Introduction and “Making Beautiful Music”</p><p> 01:00 What Soundstripe Does and Why Music Matters</p><p> 02:30 The Emotional Power of Music in Content</p><p> 03:12 Customization: Stems and AI Song Editing</p><p> 04:25 CEO Mindset: Being the Head Coach</p><p> 05:30 The Power of Core Values in Organizations</p><p> 07:19 Soundstripe’s Six Core Values Explained</p><p> 10:43 Hiring and Reinforcing Culture Through Values</p><p> 12:23 Obsessing Over Customers in Practice</p><p> 13:32 Humanizing Customer Experience (and Coco the Dog)</p><p> 14:49 Surprise & Delight: Going Beyond Expectations</p><p> 16:27 Turning Feedback Into Advocacy</p><p> 17:35 Learning From Customer Complaints</p><p> 18:57 Responding to Negative Feedback as CEO</p><p> 20:04 Empathy as a Customer Strategy</p><p> 22:06 Human Connection Builds Loyalty</p><p> 22:57 Where to Find Soundstripe</p><p><strong>LinkedIn</strong></p><p>Follow <a href="https://www.linkedin.com/in/jeffperkins1/" target="_blank" rel="noopener noreferer"><strong>Jeff Perkins</strong></a> on LinkedIn </p><p>Follow <a href="https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/" target="_blank" rel="noopener noreferer"><strong>Vince Quinn</strong></a> on LinkedIn </p>
March 25, 2026
Ep. 176 - AI Is Changing Student Discovery - Kathleen Stockham
<p>In this episode of the Future Files Podcast powered by Silver Fox, Kathleen Stockham, Chief Marketing Officer at South College, shares how decades of experience in e-commerce shaped her approach to marketing in higher education. Kathleen explains how the fundamentals of digital marketing—meeting the right audience at the right time with the right message—apply just as much to education as they do to retail, but with far greater life impact.</p><p>She discusses the complexity of marketing to diverse student audiences—from 18-year-old first-time college students to working professionals and career changers—and why authentic storytelling from students and faculty is far more powerful than traditional institutional messaging. Kathleen also explains how podcasting has become a key content channel for South College, enabling real conversations with students, alumni, and faculty while generating repurposable content across the marketing ecosystem.</p><p>The conversation also explores the rapidly evolving role of AI in marketing. Kathleen shares how marketers should think about answer engines, AI-driven discovery, and the shift toward more informed consumers who arrive already educated about their options. Drawing parallels to the early days of e-commerce, she emphasizes that the marketers who thrive will be the ones who embrace change, experiment quickly, and focus on relevance rather than relying on outdated marketing playbooks.</p><p><br></p><p><strong>Guest Bio</strong></p><p>Kathleen Stockham is the Chief Marketing Officer at South College, where she leads digital marketing, web strategy, public relations, and content initiatives across the institution’s national footprint. With over 28 years of experience in digital marketing and e-commerce, Kathleen has worked with major brands across industries including electronics, jewelry, and telecommunications before transitioning into higher education.</p><p>At South College, she applies her deep expertise in martech, customer acquisition, and digital merchandising to help prospective students discover educational opportunities that can transform their careers and lives. Kathleen also hosts the South College podcast, where she highlights student journeys, faculty insights, and program opportunities across the institution’s ten campuses and online programs.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li> Marketing principles translate across industries when focused on meeting the right audience with the right message at the right time.</li><li> Higher education marketing requires communicating differently with multiple audiences, from teenagers to mid-career professionals.</li><li> Authentic student and alumni voices create far stronger engagement than traditional institutional messaging.</li><li> Podcasting can become a powerful storytelling and content engine for institutions.</li><li> AI is reshaping how people research and discover education programs.</li><li> Consumers are arriving more informed than ever, requiring marketers to shift from leading conversations to participating in them.</li><li> Marketers should embrace AI as a strategic partner rather than fear it as a replacement.</li><li> Successful marketers must continuously adapt as discovery platforms and consumer behavior evolve.</li></ul><p><strong>Chapters</strong></p><p>00:00 Introduction to Kathleen Stockham and South College</p><p> 01:16 Transitioning from E-commerce to Higher Education</p><p> 03:49 Applying Digital Marketing Principles to Education</p><p> 06:50 Marketing to Multiple Student Demographics</p><p> 10:15 How Podcasting Became a Strategic Content Channel</p><p> 13:05 Repurposing Podcast Content Across Marketing Channels</p><p> 17:00 AI, Search Evolution, and Answer Engines</p><p> 21:51 How AI Is Changing Education Discovery</p><p> 24:27 Applying E-commerce “Merchandising” to Education Marketing</p><p> 27:33 Building a Mobile-First Website for Modern Students</p><p> 29:14 The Emotional Impact of Marketing Education</p><p> 32:35 Advice for Marketers Navigating AI and Industry Change</p><p> 37:55 Lessons from the Early Days of E-commerce</p><p><br></p><p><strong>LinkedIn</strong></p><p>Follow <a href="https://www.linkedin.com/in/kathleen-stockham-02895773/" target="_blank" rel="noopener noreferer"><strong>Kathleen Stockham</strong></a> on LinkedIn </p><p>Follow <a href=" https://www.linkedin.com/in/harryduran/" target="_blank" rel="noopener noreferer"><strong>Harry Duran</strong></a> on LinkedIn here</p>
177 total episodes available with 50 transcripts
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