Future Fuzz - The Digital Marketing Podcast

About Future Fuzz - The Digital Marketing Podcast

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

Publisher

Justin Campbell

Category

business

Language

en

Explicit

No

First episode

13 May 2022

Latest episode

30 Mar 2026

Latest episodes

54 of 177 episodes have a transcript.

1. 

   30 Mar 2026TRANSCRIPT

   Ep. 178 - Ai won't Replace Bad Strategy - Chad de Lisle

   In this episode, Vince Quinn is joined by Chad De Lisle, VP of Marketing at Disruptive, to unpack what happens when you stop chasing more clients, and start working with the right ones. Chad shares the story of how Disruptive transformed its business during COVID, cutting its client base dramatically to focus only on brands they truly believe in. The conversation dives into the power of alignment, why it’s the foundation for better performance, happier teams, and stronger client outcomes. Chad also introduces the VSET framework (Vision, Strategy, Execution, Team) as a practical way to evaluate client fit, and explains why AI can either amplify clarity or create chaos depending on how aligned your brand really is. This episode is a must-listen for agencies, marketers, and leaders looking to build more meaningful, effective client relationships. Guest Bio Chad De Lisle is the VP of Marketing at Disruptive, a performance marketing agency founded in 2012. With over a decade at the company and nearly two decades in digital marketing, Chad has played a key role in shaping Disruptive’s evolution toward a more intentional, alignment-driven client model. Disruptive specializes in helping brands grow through performance marketing, with a focus on vertical expertise and strategic clarity. Chad is passionate about building marketing systems that are rooted in purpose, alignment, and measurable impact, helping both teams and clients unlock their full potential. Takeaways Working with clients you believe in transforms both performance and job satisfaction. More clients doesn’t equal better results—alignment matters more than scale. Burnout often comes from misalignment, not workload alone. A strong “why” is more motivating than financial goals alone. The VSET framework helps evaluate true client fit. AI amplifies whatever foundation you give it—clarity or chaos. Vertical specialization leads to better results and efficiency. Aligned teams produce exponential output, not linear growth. Great marketing starts with deeply understanding the brand. Chapters 00:00 Introduction and Building a Client Base You Believe In 00:35 What Disruptive Does 01:11 The Shift to Aligned Clients 02:50 The Emotional Impact of Alignment 04:08 What Alignment Really Means 05:08 Why Alignment Is Elusive 05:57 Beyond Financial Goals: Finding a Deeper Why 06:53 Disruptive’s Mission: Activate Greatness 07:53 The Challenge of Supporting Clients 08:53 The VSET Framework Explained 10:09 Alignment and Exponential Growth 10:45 Trust and Execution in Marketing 11:49 AI as a Noise Amplifier 12:18 Training AI to Match Your Brand 13:45 Avoiding “AI Breath” in Content 16:01 Impact on Teams and Burnout 17:00 Growth Environments: The Trade-Off 18:08 The Power of Vertical Specialization 19:42 Why Specialization Wins in Modern Marketing 20:22 The Risk of Agencies Learning on Your Dollar 20:53 Where to Find Disruptive LinkedIn Follow Chad De Lisle (https://www.linkedin.com/in/chad-de-lisle/) on LinkedIn Follow Vince Quinn (https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/) on LinkedIn

2. 

   27 Mar 2026

   Ep. 177 - Core Values Drive Real Culture - Jeff Perkins

   In this episode, Vince Quinn sits down with Jeff Perkins, CEO of Soundstripe, to explore how music shapes storytelling and why customer obsession is a true competitive advantage. Jeff explains how Soundstripe empowers creators with high-quality, human-made music and innovative tools like AI-powered editing and track customization. Beyond the product, Jeff shares his leadership philosophy as a CEO, emphasizing the importance of core values, alignment, and culture. He dives deep into what it really means to “obsess over customers”—from white-glove service to personally responding to complaints—and how empathy can turn frustrated users into loyal advocates. This episode is a masterclass in blending creativity, technology, and human connection to build a standout brand. Guest Bio Jeff Perkins is the CEO of Soundstripe, a leading music marketplace providing high-quality, artist-made tracks for creators across film, television, advertising, and digital content. With a catalog of over 58,000 songs and partnerships with Grammy award-winning musicians and engineers, Soundstripe helps creators elevate their storytelling through music. Prior to Soundstripe, Jeff served as CEO of ParkMobile, where he led one of the most widely used parking apps in the U.S. Known for his customer-first mindset and leadership approach rooted in empathy and core values, Jeff focuses on building strong teams, fostering culture, and creating meaningful customer experiences. Takeaways Music drives emotional connection and can elevate or diminish a story. Customization (stems + AI editing) allows creators to perfectly match music to content. The CEO’s role is to act as a coach, ensuring alignment and clarity across teams. Core values must be reinforced daily—not just defined. Hiring, promotions, and rewards should all align with company values. Customer obsession is built through responsiveness, empathy, and human connection. Negative feedback is a powerful tool for learning and improvement. Responding directly to customers can turn detractors into loyal advocates. Small, unexpected gestures can significantly strengthen customer relationships. Chapters 00:00 Introduction and “Making Beautiful Music” 01:00 What Soundstripe Does and Why Music Matters 02:30 The Emotional Power of Music in Content 03:12 Customization: Stems and AI Song Editing 04:25 CEO Mindset: Being the Head Coach 05:30 The Power of Core Values in Organizations 07:19 Soundstripe’s Six Core Values Explained 10:43 Hiring and Reinforcing Culture Through Values 12:23 Obsessing Over Customers in Practice 13:32 Humanizing Customer Experience (and Coco the Dog) 14:49 Surprise & Delight: Going Beyond Expectations 16:27 Turning Feedback Into Advocacy 17:35 Learning From Customer Complaints 18:57 Responding to Negative Feedback as CEO 20:04 Empathy as a Customer Strategy 22:06 Human Connection Builds Loyalty 22:57 Where to Find Soundstripe LinkedIn Follow Jeff Perkins (https://www.linkedin.com/in/jeffperkins1/) on LinkedIn Follow Vince Quinn (https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/) on LinkedIn

3. 

   25 Mar 2026TRANSCRIPT

   Ep. 176 - AI Is Changing Student Discovery - Kathleen Stockham

   In this episode of the Future Files Podcast powered by Silver Fox, Kathleen Stockham, Chief Marketing Officer at South College, shares how decades of experience in e-commerce shaped her approach to marketing in higher education. Kathleen explains how the fundamentals of digital marketing—meeting the right audience at the right time with the right message—apply just as much to education as they do to retail, but with far greater life impact. She discusses the complexity of marketing to diverse student audiences—from 18-year-old first-time college students to working professionals and career changers—and why authentic storytelling from students and faculty is far more powerful than traditional institutional messaging. Kathleen also explains how podcasting has become a key content channel for South College, enabling real conversations with students, alumni, and faculty while generating repurposable content across the marketing ecosystem. The conversation also explores the rapidly evolving role of AI in marketing. Kathleen shares how marketers should think about answer engines, AI-driven discovery, and the shift toward more informed consumers who arrive already educated about their options. Drawing parallels to the early days of e-commerce, she emphasizes that the marketers who thrive will be the ones who embrace change, experiment quickly, and focus on relevance rather than relying on outdated marketing playbooks. Guest Bio Kathleen Stockham is the Chief Marketing Officer at South College, where she leads digital marketing, web strategy, public relations, and content initiatives across the institution’s national footprint. With over 28 years of experience in digital marketing and e-commerce, Kathleen has worked with major brands across industries including electronics, jewelry, and telecommunications before transitioning into higher education. At South College, she applies her deep expertise in martech, customer acquisition, and digital merchandising to help prospective students discover educational opportunities that can transform their careers and lives. Kathleen also hosts the South College podcast, where she highlights student journeys, faculty insights, and program opportunities across the institution’s ten campuses and online programs. Takeaways Marketing principles translate across industries when focused on meeting the right audience with the right message at the right time. Higher education marketing requires communicating differently with multiple audiences, from teenagers to mid-career professionals. Authentic student and alumni voices create far stronger engagement than traditional institutional messaging. Podcasting can become a powerful storytelling and content engine for institutions. AI is reshaping how people research and discover education programs. Consumers are arriving more informed than ever, requiring marketers to shift from leading conversations to participating in them. Marketers should embrace AI as a strategic partner rather than fear it as a replacement. Successful marketers must continuously adapt as discovery platforms and consumer behavior evolve. Chapters 00:00 Introduction to Kathleen Stockham and South College 01:16 Transitioning from E-commerce to Higher Education 03:49 Applying Digital Marketing Principles to Education 06:50 Marketing to Multiple Student Demographics 10:15 How Podcasting Became a Strategic Content Channel 13:05 Repurposing Podcast Content Across Marketing Channels 17:00 AI, Search Evolution, and Answer Engines 21:51 How AI Is Changing Education Discovery 24:27 Applying E-commerce “Merchandising” to Education Marketing 27:33 Building a Mobile-First Website for Modern Students 29:14 The Emotional Impact of Marketing Education 32:35 Advice for Marketers Navigating AI and Industry Change 37:55 Lessons from the Early Days of E-commerce LinkedIn ⁠Follow Kathleen Stockham (https://www.linkedin.com/in/kathleen-stockham-02895773/) on LinkedIn ⁠Follow Harry Duran ( https://www.linkedin.com/in/harryduran/) on LinkedIn here

Inside a recent episode

Ep. 178 - Ai won't Replace Bad Strategy - Chad de Lisle

Published 30 Mar 2026 · Transcript excerpt

[…] You can't expect it to just know you and know your brand right out of the gate. You've got to be able to train it and give it some guidelines. And once you do that, I mean, it starts to be an amplifier of your brand, it starts to really pull things together. You can start to feed at things and say, hey, is this on brand or not and why and start to get things even more refined so that when you're showing up in the marketplace, you know, beating your brand's drum, it's very crystal clear exactly who you are and what you're doing and AI can help with that. But it can also really hurt you if you're not taking the time to get there. […]

Who has been a guest on Future Fuzz - The Digital Marketing Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Roy Alexander
• Rob Rankin
• Bianca Bruno
• Michelle Brammer
• Glenn S Phillips

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

31 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

0

Engagement

71

Contact Future Fuzz - The Digital Marketing Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Future Fuzz - The Digital Marketing Podcast