Get Fully Booked

About Get Fully Booked

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.

Publisher

Sarah Orchard

Category

business · business · education

Language

en

Explicit

No

First episode

7 Oct 2024

Latest episode

5 Oct 2026

Latest episodes

64 episodes in the feed.

1. 

   5 Oct 2026

   Are Your Reviews Doing the Selling for You

   You've probably got reviews sitting on Google. Maybe some on Tripadvisor. Possibly a stack buried inside Airbnb or Booking.com. And if you're anything like most accommodation owners, you look at them occasionally, feel very pleased that guests love your place and then do absolutely nothing else with them. This episode is the nudge to change that. Sarah makes the case that your reviews aren't a vanity metric. They aren't there simply so you can admire your 5-star rating and feel smug, although, as she freely admits, we all do that. They're sales content. Real guests telling other potential guests: "Yes, it really is as good as the photographs. Yes, it's worth the money. Yes, you should book this." And most accommodation businesses are leaving that on the table. She walks through three things every host needs to think about: first, a fundamental mindset shift, stop treating reviews as a score and start treating them as sales messages, including a practical exercise to mine your existing reviews for the phrases your guests use that you'd never think to say about your own property. Second, how to build a simple, human system for consistently getting more of the right reviews without being pushy, robotic or, crucially, crossing the line into what Google and Tripadvisor prohibit. And third, and this is the part most hosts miss entirely: where to actually put your reviews so they're working at the moment a potential guest is deciding whether to book. Spoiler alert: a dedicated Testimonials page that nobody clicks is not the answer. The episode ends with a three-step action plan you can start this week: mining your review bank, creating your review request system, and putting your best guest words exactly where they'll do the most selling. Key Takeaways Stop asking "what's my star rating?" and start asking "what are my guests saying that could help me sell more stays?" Reviews are evidence from people who've already experienced what you're selling and that's far more persuasive than anything you could say about yourself. Go through your last 20–30 reviews and look for the language, not just the stars. Recurring themes, emotional words, things guests mention that surprise them, objections they remove without realising it: that's your free customer research and your best marketing material. Build a simple review request system and make it part of your guest journey. Ask at the right moment, when a guest sends a glowing message, says they don't want to leave, or shares a photo. Give them the direct Google review link. One click, done. Never incentivise reviews. Google prohibits offering anything in exchange for reviews. Keep your request simple, human and honest: ask for their experience, not a specific rating. Put reviews where the booking decision actually happens: next to the thing they're helping you sell on your website, near your booking call to action, on your homepage in actual words rather than just a star rating, in your social content and in your emails matched to the stay you're trying to fill. Respond to every Google and Tripadvisor review, including the difficult ones. Your response is visible to future guests and is another opportunity to reinforce a selling point or demonstrate how you handle things when something goes wrong. Potential guests are watching. --- To learn how to use your reviews to sell — why not join THE FULLY BOOKED BUSINESS CLUBⓇ? Learn more ( https://go.get-fully-booked.com/club) --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website (https://get-fully-booked.com/bootcamp/) for more info. --- Are you currently rely on Airbnb or another online agent (OTA)? Take Sarah's FREE quiz here (https://get-fully-booked.com/quiz) - it's time to give them the boot! --- Connect with Sarah: Website (https://get-fully-booked.com/) Instagram (https://www.instagram.com/getfullybooked/) Facebook (https://www.facebook.com/sarahorchard07) LinkedIn (https://www.linkedin.com/in/sarahorchard/) ---

2. 

   28 Sept 2026

   Help! My Photos Were Stolen to Scam My Guests — So Here's What I Did Next...

   Host Sarah Orchard shares how to combat sophisticated guest scams by strengthening your digital presence and documenting fraudulent activity.

3. 

   27 Jul 2026

   Using Marketing Insights to Drive More Direct Bookings with Joe Marshall, Prospect House Farm

   Host Sarah Orchard interviews Joe Marshall, Prospect House Farm owner, about leveraging marketing data to achieve over 80% direct bookings and boost occupancy.

Who has been a guest on Get Fully Booked

Names identified in recent episode analyses. Showing up to five guests.

• Joe Marshall
• Lisa Roads
• Kerry Roy
• Nicky Cooper
• Charlotte Taylor

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

79

Social presence

0

YouTube

0

Engagement

0

Contact Get Fully Booked

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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