Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.
Get Fully Booked
Claim This Podcastby Sarah Orchard
59 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
40
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality79
Social0
YouTube0
Engagement0
Podcast Overview
Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.
Language
🇺🇲
Publishing Since
10/7/2024
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
40
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality79
Social0
YouTube0
Engagement0
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Publishing Consistency
Every 8 days
Recommendations available
Unlock the full report to see detailed tips
poor
Episode Thumbnails
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for Get Fully Booked
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 6, 2026
Does your Short-Term Rental Website have a Traffic or a Conversion Problem?
<p>Bookings are slower than you’d like, so you look at your website and think: “it’s not converting. I need new photos. I need a new booking system. I need a new website.” But what if that’s the wrong diagnosis entirely?</p><p>What if the real problem isn’t conversion at all, it’s that almost nobody is actually visiting your website in the first place?</p><p>In this solo episode, Sarah tackles one of the most common (and costly) mistakes she sees accommodation owners make: trying to fix a conversion problem when they actually have a traffic problem. She opens with the question she asks every client whose bookings have dropped: “how many people visited your website in the last 12 months?” and the answer is almost always silence or "I don't know".</p><p>Using a brilliantly simple high-street-shop analogy, Sarah explains why beautiful window displays and excellent service mean nothing if only three people walk through the door each day and why most hosts are obsessing over tiny website tweaks while sitting on a traffic problem ten times bigger. She runs the numbers on exactly why doubling your conversion rate often delivers far less impact than simply getting more people to your site in the first place.</p><p>Sarah then shares five practical ways to grow website traffic, from SEO and helpful content to email list growth, strategic social media use and the partnership opportunities most hosts overlook entirely.</p><p>And once traffic genuinely isn’t the issue, she walks through the conversion fundamentals that actually move the needle.</p><p>If you’ve ever felt like you’re guessing at your marketing, this episode gives you the exact three numbers to check before you spend another penny on your website.</p><p>---</p><p>Key Takeaways:</p><ul><li>You cannot convert visitors you don’t have. Before changing anything about your website, find out how many people are actually visiting, what percentage enquire or book, and where that traffic comes from.</li><li>The industry average website conversion rate is just 1%. If you’re only getting 100 visitors a month, doubling your conversion rate gets you 2 extra bookings — but increasing traffic to 1,000 visitors at the same rate gets you 20.</li><li>Most visitors don’t book on their first visit. Guests compare, browse, save and return — so a steady stream of new visitors entering your world is the lifeblood of future bookings, not just immediate ones.</li><li>Sarah shares five reliable ways to grow traffic.</li><li>Once you have traffic, conversion comes down to a handful of fixable things: making it instantly clear who you are and what you offer, using strong photography and video, removing booking friction, building trust through reviews and FAQs, and giving people a genuine reason to book direct.</li><li>Vanity metrics like likes and reach don’t pay the bills. Every piece of marketing should be designed to move people towards your website — that's where the real opportunity for bookings lives.</li></ul><br/><p>---</p><p><strong>Want my eyes on your traffic and conversion numbers?</strong></p><p>If you'd like to get under the skin of your website traffic and find out exactly where your bottleneck is, a 1:1 Bookings Boost session is a focused 60-minute Zoom consultation built entirely around your business and your numbers. No fluff, just rapid, actionable advice you can implement straight away. <strong><u><a href="https://go.get-fully-booked.com/bookingsboost" rel="noopener noreferrer" target="_blank">Book your Bookings Boost session here</a></u></strong><u><a href="https://go.get-fully-booked.com/bookingsboost" rel="noopener noreferrer" target="_blank">.</a></u></p><p>---</p><p><strong>Do you have a marketing roadmap for your business?</strong></p><p>No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! <strong><a href="https://get-fully-booked.com/bootcamp/" rel="noopener noreferrer" target="_blank">Head to my website</a></strong> for more info.</p><p>---</p><p><strong>Are you currently rely on Airbnb or another online agent (OTA)? </strong></p><p><strong><a href="https://get-fully-booked.com/quiz" rel="noopener noreferrer" target="_blank">Take Sarah's FREE quiz here</a> - it's time to give them the boot!</strong></p><p>---</p><p>Connect with Sarah:</p><p><a href="https://get-fully-booked.com/" rel="noopener noreferrer" target="_blank">Website</a></p><p><a href="https://www.instagram.com/getfullybooked/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.facebook.com/sarahorchard07" rel="noopener noreferrer" target="_blank">Facebook</a></p><p><a href="https://www.linkedin.com/in/sarahorchard/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p>---</p>
June 29, 2026
How SEO is changing with AI and what you need to do about it!
<p>“SEO is dead.” “Google is finished.” “AI is taking over search.”</p><p>If you’ve spent any time online recently, you’ve probably seen at least one of those headlines. In this solo episode, Sarah cuts through the noise and gives you a clear, practical answer to what’s actually changing and, more importantly, what it means for your holiday cottage, glamping site, Airbnb or boutique accommodation business.</p><p>It’s true that the way people search is shifting.</p><p>More people are asking ChatGPT, Claude, Gemini and Perplexity full conversational questions instead of typing keywords into Google and Google itself is leaning more heavily on AI-generated answers at the top of results.</p><p>But Sarah’s take is refreshingly grounded: this isn’t a reason to scrap your SEO strategy. It’s a reason to understand a few important shifts.</p><p>First up, GEO: Generative Engine Optimisation - the new term everyone’s suddenly using. Sarah explains why she thinks treating it as a brand new discipline is slightly misleading and why hosts who’ve already invested in good onsite SEO are further ahead than they realise. The shift isn’t really about new tactics.</p><p>It’s a change in the question you’re answering: traditional SEO asks ‘how do I get found?’, while GEO asks ‘how do I become the answer?’</p><p>Sarah also makes a compelling case for one specific page that most accommodation websites massively underuse: the FAQ page. AI tools love question-and-answer content, and so do guests, which means every question you’re repeatedly asked by email, phone or in reviews is potential website content. From hot tub privacy to dog policies to mobile signal, she explains why hiding ‘obvious’ information is one of the most common mistakes hosts make and why it’s costing them visibility.</p><p>Finally, Sarah tackles the question everyone actually wants answered: how do you get ChatGPT or Google’s AI results to recommend your business?</p><p>There’s no magic formula, but there are clear, practical patterns and the good news for independent hosts is that the things AI tools are looking for (local knowledge, personality, genuine expertise) are exactly the things big chains struggle to compete with.</p><p>---</p><p>Key Takeaways:</p><ul><li>SEO and GEO aren’t opposing strategies — if you’ve already built strong onsite SEO, you’re much closer to being AI-ready than you think. The fundamentals of helpful, accurate, well-structured information haven’t changed.</li><li>The shift in mindset matters more than any specific tactic: stop asking ‘how do I get found?’ and start asking ‘how do I become the answer?’ — which means answering real guest questions instead of stuffing keywords.</li><li>Roughly 15% of Google searches every day have never been searched before. People are asking full, conversational questions — your content needs to sound like a helpful host, not a keyword checklist.</li><li>A genuinely useful FAQ page is becoming one of the most valuable pages on your website. Mine your guest emails, phone enquiries and reviews for repeated questions, and don’t be afraid to answer the ‘obvious’ ones.</li><li>Consistency builds AI trust. Your business name, location and contact details should match exactly across your website, Google Business Profile, social media and directory listings.</li><li>Independent hosts have a natural advantage here — local knowledge, personality and genuine expertise are exactly what AI systems are learning to favour, and exactly what big chains find hardest to replicate.</li></ul><br/><p>---</p><p><strong>Do you have a marketing roadmap for your business?</strong></p><p>No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! <strong><a href="https://get-fully-booked.com/bootcamp/" rel="noopener noreferrer" target="_blank">Head to my website</a></strong> for more info.</p><p>---</p><p><strong>Are you currently rely on Airbnb or another online agent (OTA)? </strong></p><p><strong><a href="https://get-fully-booked.com/quiz" rel="noopener noreferrer" target="_blank">Take Sarah's FREE quiz here</a> - it's time to give them the boot!</strong></p><p>---</p><p>Connect with Sarah:</p><p><a href="https://get-fully-booked.com/" rel="noopener noreferrer" target="_blank">Website</a></p><p><a href="https://www.instagram.com/getfullybooked/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.facebook.com/sarahorchard07" rel="noopener noreferrer" target="_blank">Facebook</a></p><p><a href="https://www.linkedin.com/in/sarahorchard/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p>---</p>
June 22, 2026
How do you Sell a Successful Short-Term Rental and Retreat Business? with Kerry Roy, Cerchio Del Desiderio Retreat
<p>What actually happens when you want to move on from a business you’ve spent years building? And what does it really look like to take that dream of running a retreat abroad and live it out — with all the complicated, unglamorous bits included?</p><p>Kerry Roy is someone Sarah describes as glamping royalty and it’s not hard to see why. She was one of the earliest glamping pioneers in the UK, building Camp Couture from scratch on a 250-acre Yorkshire estate in 2012, growing it to 19 units plus pop-up bell tents, launching one of the UK’s most celebrated wedding festival venues, and running an annual campervan festival for thousands of people. All while planning her next chapter: an award-winning agritourism retreat in the mountains of Abruzzo, Italy.</p><p>In this episode, Kerry walks through the full arc of that journey: from the legal contract she insisted on from day one when the landowner wanted a handshake deal (a decision that protected her completely when it came time to exit), to the Covid timing that made selling Camp Couture both easier and more necessary than she’d anticipated. She’s honest about the financial realities of building on rented land: the high rent that meant weddings, not glamping, were what actually sustained the business, and the important distinction between selling a business and giving up an asset.</p><p>Then there’s Italy. Kerry is brilliantly candid about what running a hospitality business in a foreign country actually involves and it’s not the Dolce Vita fantasy.</p><p>From employment law that heavily favours employees (making hiring feel like a trap for employers), to bureaucracy that can’t be automated, quarterly financial reporting, bills still paid by queuing at the post office, and the sobering experience of having to walk away from a £40,000 legal dispute simply because she couldn’t fight a court case in Italian. She’d go back and do enormous amounts of it differently.</p><p>What’s particularly interesting is where Kerry has landed now: auditing her business forensically and discovering that 10 seven-night retreats would generate more profit than 900 individual short-stay nights, once costs and hours are properly accounted for. It’s a quiet but striking argument for rethinking the model entirely and a reminder that being ‘fully booked’ isn’t the same as being profitable.</p><p>If you’ve ever dreamed of running a business abroad, are thinking about your own exit strategy, or just want a genuinely unfiltered account from someone who’s been in this industry for 15 years and seen all sides of it: this one is unmissable. And if you’re dreaming of the Italian Dolce Vita and want to take on a ready-made retreat site in Abruzzo, Kerry might just have something for you too.</p><p>---</p><p>Key Takeaways:</p><ul><li>Always have a contract — even when the other party wants a handshake. Kerry’s insistence on a legal agreement from day one meant her exit from Camp Couture was clean, protected and on her terms. The contract should include ownership of structures, exit clauses and right of first refusal from the outset.</li><li>Think about your exit before you even open. It sounds counterintuitive, but building your exit strategy into the legal structure from the beginning — not as an afterthought years later — is what gives you real options when the time comes.</li><li>The asset and the business are two different things. Selling the business doesn’t have to mean giving up the asset. Kerry’s model of leasing the business while retaining the property is a genuinely useful framework for hosts thinking about stepping back without losing long-term value.</li><li>Running a business abroad requires deep cultural research, not just property research. Employment law, bureaucracy, banking, tax reporting and local staff expectations can be radically different — and those differences have real financial consequences that no amount of entrepreneurial mindset can compensate for.</li><li>Fully booked isn’t the same as profitable. Kerry’s audit revealed that 10 seven-night retreats would outperform 900 individual short-stay nights on profit — once real costs and owner hours are properly factored in. Know your numbers before you optimise for occupancy.</li><li>Building a business in a foreign country is possible — but go in with eyes wide open, not rose-tinted glasses. If you can’t conduct a legal or financial meeting in the local language, that gap will cost you, sometimes significantly.</li></ul><br/><p>---</p><p>Find out more about Kerry Roy and Cerchio Del Desiderio Retreat</p><p>Kerry’s retreat in Abruzzo, Italy is available to lease — if you’re dreaming of taking on a ready-made Italian agritourism business, get in touch with her directly.</p><p>Website: <u><a href="https://cerchiodeldesiderio.com/" rel="noopener noreferrer" target="_blank">https://cerchiodeldesiderio.com/</a></u></p><p>Instagram: <u><a href="https://www.instagram.com/cerchiodeldesiderio_retreat/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/cerchiodeldesiderio_retreat/</a></u></p><p>Facebook: <u><a href="https://www.facebook.com/profile.php?id=100063526805273#" rel="noopener noreferrer" target="_blank">https://www.facebook.com/profile.php?id=100063526805273#</a></u></p><p>---</p><p><strong>Do you have a marketing roadmap for your business?</strong></p><p>No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! <strong><a href="https://get-fully-booked.com/bootcamp/" rel="noopener noreferrer" target="_blank">Head to my website</a></strong> for more info.</p><p>---</p><p><strong>Are you currently rely on Airbnb or another online agent (OTA)? </strong></p><p><strong><a href="https://get-fully-booked.com/quiz" rel="noopener noreferrer" target="_blank">Take Sarah's FREE quiz here</a> - it's time to give them the boot!</strong></p><p>---</p><p>Connect with Sarah:</p><p><a href="https://get-fully-booked.com/" rel="noopener noreferrer" target="_blank">Website</a></p><p><a href="https://www.instagram.com/getfullybooked/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.facebook.com/sarahorchard07" rel="noopener noreferrer" target="_blank">Facebook</a></p><p><a href="https://www.linkedin.com/in/sarahorchard/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p>---</p>
59 total episodes available
Recent guests on Get Fully Booked
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Charlotte Taylor
Guest
Vicki Jones
Guest
Ali Tait
Guest
Similar Podcasts
Discover related shows you might enjoy
The Confident Host Podcast with Kay Gibbs
Kay Gibbs - Holiday Let Coach
Begin Again with Davina McCall
Begin Again
The News Agents
Global
The Rest Is Politics
Goalhanger
Dig It
Persephonica
The Rest Is Entertainment
Goalhanger
How To Fail With Elizabeth Day
Elizabeth Day and Sony Music Entertainment
The Louis Theroux Podcast
Spotify Studios
Postcards From Midlife
Lorraine Candy & Trish Halpin
The Rest Is Politics: US
Goalhanger
Americast
BBC News
The Rest Is Money
Goalhanger
The Liz Earle Wellbeing Show
Liz Earle
The Diary Of A CEO with Steven Bartlett
DOAC
The Farmers Weekly Podcast
Farmers Weekly
Deep-dive analytics for Get Fully Booked
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Get Fully Booked?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.