GMBAI (Getting Mentioned by AI) is a practical podcast for freelancers and independent consultants exploring how AI is changing freelance work, client expectations, and expert visibility. As clients increasingly use AI to research, compare, and question consultants, many hear “AI can do that, so why should I pay?” Hosted by Mike & Ed, two very experienced independent consultant, GMBAI explored how AI affects pricing, positioning, credibility, and discoverability, and how freelancers can stay relevant, trusted, and in demand.
Getting Mentioned By AI
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Podcast Overview
GMBAI (Getting Mentioned by AI) is a practical podcast for freelancers and independent consultants exploring how AI is changing freelance work, client expectations, and expert visibility. As clients increasingly use AI to research, compare, and question consultants, many hear “AI can do that, so why should I pay?” Hosted by Mike & Ed, two very experienced independent consultant, GMBAI explored how AI affects pricing, positioning, credibility, and discoverability, and how freelancers can stay relevant, trusted, and in demand.
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Publishing Since
11/7/2025
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Recent Episodes
November 28, 2025
Our GEO Game Plans: Where We Are and What Comes Next
<p><strong>Getting Mentioned by AI</strong></p><p><strong>Our GEO Game Plans: Where We Are and What Comes Next</strong></p><p>In this episode, Mike and Edwin sit down to compare where they are in their journey toward getting mentioned by AI. Instead of theory, this conversation focuses on real progress, real challenges, and the practical steps each of them is taking to build an AI readable footprint.This episode is honest, personal, and gives a behind the scenes look at what it actually feels like to build something new in the AI era.</p><p>What We Cover in This Episode</p><p><br></p><p><strong>1. Mike’s Game Plan for GEO</strong>Mike walks through his concrete roadmap for building two GEO driven platforms from scratch. His plan is built around speed, clarity, and long term momentum.</p><ul><li>Choosing a niche and sticking to it: solo cruising</li><li>Going bilingual for German and English speaking markets</li><li>Defining his one line identity so AI knows who he is</li><li>Structuring the platform around six core pillar pages</li><li>Using mockups to force clarity on layout and messaging</li><li>Creating a detailed developer brief for templates and structure</li><li>Hiring a WordPress developer to build the skeleton sites</li><li>Planning a three week break and returning with a content push</li></ul><p>Timeline in Mike’s head:<br>Before vacation: foundation and structure.<br>After vacation: content layering and technical refinement.<br>Q1: content engine.<br>Q2: authority building.</p><p><strong>2. Edwin’s Game Plan for GEO</strong>Edwin takes a different approach that reflects his background in analytics, digital strategy, and community building.His plan centers around two things:</p><ul><li>Building a strong personal footprint online</li><li>Creating a community for Asian entrepreneurs who want to use AI well</li></ul><p>He explains why personal brands matter in a world where people trust creators more than companies, and how platforms like LinkedIn will shape how AI describes individuals.His roadmap includes:</p><ul><li>Publishing consistently on LinkedIn</li><li>Launching EdwinLachlan.com as his digital identity</li><li>Sharing real experiments and opinions so AI has something to learn from</li><li>Building community driven value instead of another generic agency</li><li>Helping others navigate AI and LLM search so the ecosystem grows</li></ul><p><br></p><p><strong>3. Two Different Journeys, One Shared Goal</strong></p><p>This episode shows the contrast between two very different approaches to getting mentioned by AI:</p><ul><li>Mike builds a structured, GEO focused product in the solo cruise niche.</li><li>Edwin builds a personal footprint and community around AI and freelancing.</li></ul><p>Both approaches matter. Both will influence how AI describes them. Both will evolve over the coming year.</p><p><strong>4. The Value of Documenting the Journey</strong></p><p>A core theme in this conversation is accountability. This podcast is not a highlight reel. It is the documentation of two people learning publicly and pushing each other to stay on track.</p><p>There is no pretending, no shortcuts, and no fake expertise. Just two different paths toward discovering how to be recognized in the new AI driven discovery landscape.</p><p><strong>Why This Episode Matters</strong>This episode gives listeners a real time look at the messy middle of a GEO journey. If you are building your own AI footprint, you will probably see yourself in this episode: the doubts, the excitement, the confusion, and the eventual clarity.The more intentional you are, the faster AI learns who you are and where you fit.</p><p><strong>Resources</strong>Show notes, examples, and supporting material can be found at:<br><strong>GettingMentionedByAI.com</strong></p>
November 21, 2025
Building a Machine Readable Brand: LLM SEO 101
<p>Getting Mentioned by AI - Episode 4</p><p>Building a Machine Readable Brand: LLM SEO 101</p><p>In this episode, Edwin walks through how AI systems actually find, interpret, and recommend content. We break down how large language models like ChatGPT, Claude, and Perplexity build answers, what they read, what they ignore, and how you can shape your brand so it gets mentioned instead of missed.</p><p>If you want your business to show up in AI generated answers, this is your 101 foundation.</p><p>What We Cover In This Episode</p><p><strong>1. How AI Builds Answers</strong>LLMs do not work like classic Google search. Instead of ranking pages, they break every question into sub-questions and then synthesize an answer from multiple sources. We talk about:</p><ul><li>The "question tree" approach and why answers vary even for the same query</li><li>How your personal AI history shapes recommendations over time</li><li>Why connecting tools like email, Drive, Slack, or Notion influences what AI thinks you care about</li><li>What this shift means for how brands get discovered</li></ul><p><br></p><p><strong>2. The Three Pillars of Tactical LLM SEO</strong>Edwin breaks LLM SEO into three pillars that work together: content, technical structure, and authority building.</p><p><strong>Pillar 1: Content</strong>The era of giant "ultimate guides" is over. AI needs focused, specific answers, not 10,000 word dumps. We cover:</p><ul><li>Why you should create multiple highly specific articles instead of one generic guide</li><li>How to niche down by audience and intent</li><li>Why your direct answer should sit in the first line of the content</li><li>How to use terminology, examples, and new data to build credibility</li><li>Why every key page should end with a structured FAQ</li></ul><p><br></p><p><strong>Pillar 2: Technical Structure</strong>LLMs are fast but lazy. They skim and chunk content rather than reading every word. That means structure matters:</p><ul><li>Short sections that can stand on their own</li><li>Clear headings, bullets, and scannable layouts</li><li>Placing the main answer at the top of the page</li><li>Writing each section so it still makes sense if AI only reads that chunk</li><li>Formatting FAQs with consistent headings to make them easy to scrape</li></ul><p><br></p><p><strong>Pillar 3: Authority Building</strong>Backlinks are less important. Mentions are what count now. We discuss:</p><ul><li>Why Reddit, Wikipedia, LinkedIn, and review sites matter so much</li><li>How consistency of how your brand is described beats the sheer number of mentions</li><li>How user generated content and influencers shape AI recommendations</li><li>Why every partnership and shout out should reinforce your positioning</li></ul><p><br></p><p><strong>3. The New Puzzle of LLM Visibility</strong>Mike reflects on how this changes content strategy. You can no longer rely on strong content alone. You need content and structure to support each other, and authority layered on top.</p><ul><li>Every page becomes part of a bigger puzzle</li><li>Content and technical SEO have to be aligned, not treated separately</li><li>Authority is a long term game, but essential if you want to be recommended by AI</li></ul><p><br></p><p><u>Why This Episode Matters</u>By 2028, a huge share of search style traffic will bypass classic search engines and go straight into AI systems. Getting mentioned by AI is not a nice to have. It is how people will discover brands, products, and services.This episode gives you the starter kit to build a brand AI can understand, trust, and recommend.</p><p><strong>Resources</strong>You can find the frameworks, examples, and a written breakdown of this episode on our site:<br><strong>GettingMentionedByAI.com</strong></p>
November 14, 2025
AI Traffic: How to structure your content!
<p>Welcome to Getting Mentioned by AI, the podcast about building content that LLMs like ChatGPT, Gemini and Claude can cite.</p><p>In this episode, Mike breaks down how to design the content part of your website website that makes sense not only to people, but also to large language models. </p><p>Using the cruise nice as a case study, he walks through the <strong>three essential layers of a GEO-optimized content tree:</strong></p><ol><li><p><strong>Pillar pages</strong> that define your main entities</p></li><li><p><strong>Sub-pillar pages</strong> that explain and connect those entities</p></li><li><p><strong>Blog posts</strong> that humanize the topic with real stories and updates</p></li></ol><p>This isn’t traditional SEO. It’s <strong>GEO — Generative Entity Optimization</strong> and it’s what determines whether AI tools understand what you do, or completely overlook you.</p><p><strong>Welcome & Why This Matters</strong><br />Mike opens with the key shift from SEO to GEO. It’s not about ranking anymore, it’s about being understood. The structure of your site determines whether AI can form a knowledge graph around your content.</p><p><strong>The Big Picture: How the 3 Layers Work Together</strong><br />He introduces the content tree model:</p><ul><li><p><strong>Pillar pages</strong> are the trunk: they define a topic and give context.</p></li><li><p><strong>Sub-pillars</strong> are the branches: they explore one major part or question.</p></li><li><p><strong>Blogs</strong> are the leaves: they add proof, freshness, and humanity.</p></li></ul><p>Together they create a logical path that AIs use to reason: <strong>Define → Explain → Illustrate.</strong></p><p><strong>Pillar Pages: The Foundation of GEO Content</strong><br />Each pillar page should cover one core entity in your niche, in Mike’s case, Solo Cruise Basics.</p><p><br />He explains what to include:</p><ul><li><p>Clear definition and introduction</p></li><li><p>Why the topic matters and who it’s for</p></li><li><p>Overview of related sub-topics (with links)</p></li><li><p>Frequently asked questions formatted naturally</p></li><li><p>Internal linking that establishes hierarchy</p></li></ul><p>Pillars act as the “dictionary entries” that AI systems cite when defining your space.</p><p><br /></p><p><strong>Sub-Pillar Pages: The Connective Tissue</strong><br />Sub-pillars build depth and context. They connect your main topic to related ones: like Best Cruise Lines for Solo Travelers, Solo Cabins Explained, or Cruise Costs and Fees.</p><p>What they need:</p><ul><li><p>Short intro linking back to the pillar</p></li><li><p>Deep explanations or comparisons</p></li><li><p>Visuals (tables, charts, examples)</p></li><li><p>FAQs in natural question format</p></li><li><p>Links to supporting blog posts</p></li></ul><p>Sub-pillars are where AIs find relationships between concepts, for example, linking solo cruising to specific cruise lines.</p><p><br /></p><p><strong>Blog Posts: The Human Layer</strong><br />Blogs give your content texture and freshness.<br />Mike explains how posts like My First NCL Solo Cruise - What I Learned or Top 5 Solo Cruise Deals for 2025 provide proof that real people are behind the information.</p><p>Each blog:</p><ul><li><p>Focuses on one clear question or story</p></li><li><p>Adds a human voice or data point</p></li><li><p>Links back to its parent sub-pillar</p></li><li><p>Updates your entity with time-sensitive signals</p></li></ul><p>AIs use these pages as <strong>evidence and examples</strong>, not definitions but that’s what makes them powerful.</p><p><strong>How the Layers Interconnect</strong><br />He ties it all together with one path:</p><ol><li><p>Pillar → Solo Cruise Basics defines the concept</p></li><li><p>Sub-pillar → Solo Cabins Explained gives detail</p></li><li><p>Blog → Balcony vs Interior Solo Cabins adds experience</p></li></ol><p>Each level links up and down the chain.<br />That simple structure helps AIs understand relationships — which is the foundation of <strong>entity optimization</strong>.</p><p><strong>Final Takeaway</strong><br />If you want your site to be mentioned by AI, structure it the way AI reasons:</p><ul><li><p><strong>Pillars teach</strong></p></li><li><p><strong>Sub-pillars explain</strong></p></li><li><p><strong>Blogs prove</strong></p></li></ul><p>Link everything so nothing stands alone.<br />That’s not just smart web architecture, it’s what makes your domain AI-readable.</p><p>“The future of traffic isn’t about ranking. It’s about being understood.</p><p><br />Pillars teach, sub-pillars explain, and blogs prove and when you connect them, AI finally sees the logic.”</p><p><br /></p><p><strong>For More Resources</strong></p><ul><li><p><a href="#" rel="ugc noopener noreferrer" target="_blank">SoloCruiseHub.com</a> — the live GEO case study site</p></li><li><p>Learn more about <strong>GEO strategy</strong> and <strong>AI discovery</strong> on <a href="https://www.gettingmentionedbyai.com" target="_blank" rel="ugc noopener noreferrer">GettingMentionedByAI.com</a></p></li></ul>
5 total episodes available
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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