Go To Market

About Go To Market

Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

Publisher

Amy Cook

Category

business · business

Language

en

Explicit

No

First episode

30 Sept 2024

Latest episode

14 Oct 2026

Latest episodes

1 of 105 episodes have a transcript.

1. 

   14 Oct 2026

   Dr. Richard Bernert: Can a Startup Beat the Giants at Early Cancer Detection?

   What happens when a physician decides that diagnosing cancer isn't enough and sets out to detect it before it's too late? Dr. Richard Bernert, Chief Medical Officer and Chief Operating Officer of Precision Epigenomics, is taking on billion-dollar competitors to make early cancer detection more accessible, affordable, and effective. And according to results he shares from a recent study, his company's blood-based cancer detection technology is showing promising early-stage performance. In this episode of the Go-To-Market Podcast, host Dr. Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Dr. Bernert to discuss the intersection of medical innovation, entrepreneurship, and go-to-market strategy. From building a physician-led startup to personally visiting fire stations across the country, Bernert is proving that winning in a competitive market takes more than funding. It takes scientific differentiation, a clearly defined audience, and a relentless commitment to solving a real problem. In this episode, discover: The David vs. Goliath advantage: How Precision Epigenomics is competing against heavily funded cancer screening companies with its EpiSeek blood test. The power of product differentiation: Why the company's reported ability to detect more than 80 cancer types, including brain cancers, is central to its market positioning. Finding the right target market: How firefighters and first responders became an important go-to-market audience because of their elevated occupational cancer risks. Founder-led sales in action: Why a physician and COO is personally visiting fire departments, building relationships, and creating demand. Making innovation accessible: How the company is working to deliver a scalable cancer detection test at a more affordable price. Building a sustainable career: Bernert's advice on continuous learning, sleep, exercise, and maintaining the energy to lead. This conversation proves that you don't need the biggest budget to challenge the market leader. You need a meaningful advantage, the right customers, and the willingness to do the work your competitors won't. Listen now.

2. 

   7 Oct 2026

   Ray Smithson: AI Made Startups Easier to Build. It Also Made Them Easier to Copy

   In this episode of the Go-To-Market Podcast, Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with investor and startup advisor Ray Smithson to discuss what he's seeing across today's startup ecosystem and what founders need to understand before chasing venture capital. Ray is a venture partner at Fraser VC and Omni Ventures and COO of Connect Capital, giving him a front-row view into startup deal flow, AI, fundraising, and emerging technology. One of the biggest changes he's seeing? AI is allowing smaller teams to build faster, operate more efficiently, and generate serious revenue before raising outside capital. Ray says he's seeing companies with just a handful of employees reach $1 million to $3 million in annual recurring revenue without venture or angel investment. Great news for founders. But there's a catch. In This Episode, You'll Learn: Why AI is enabling startups to operate with much smaller teams How founders are reaching 1M–3M ARR without outside investment Why traction matters more in today's funding environment Why proprietary data is becoming a powerful AI-era moat What investors want to see before writing a check When founders should bootstrap versus pursue venture capital Why taking investment means thinking about an eventual exit What makes a GTM technology company defensible Why founders should build investor relationships before they need funding The tools have changed. The fundamentals of building something worth investing in haven't. Learn more.

3. 

   30 Sept 2026

   Adam Wardel: AI Can Build It. But Can Your Company Defend It?

   AI just made it possible for almost anyone to build their own revenue technology. But that doesn't necessarily mean they should. In this episode of the Go-To-Market Podcast, Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with attorney, chief legal officer, and technology advisor Adam Wardel to tackle a growing question for revenue teams: Where should you build with AI, and where does DIY become a business risk? Wardel walks through the risks that can hide behind homegrown AI systems, from intellectual property and sensitive data to regulatory exposure and systems that change over time. And he raises one deceptively simple question every AI builder should answer: What happens if it fails? For Adam, the answer isn't to stop building. It's to know what to build, what to buy, and where human judgment still belongs. In this episode: The rise of the "Claude Cowboy" and DIY AI Hidden IP, data, privacy, and compliance risks Why AI can create exposure across geographic borders The questions to ask before deploying an AI system Why human oversight still matters How RevOps leaders should approach build vs. buy Why "buy the infrastructure, build the intelligence" may be a smarter approach to AI Wardel's advice is ultimately practical: AI can be an incredibly powerful extension of human thinking, but organizations still need people to set the boundaries, review the output, and take responsibility for what happens next. Because AI may be able to do the work. That doesn't mean it gets the blame when something goes wrong. Check it out.

Inside a recent episode

Saul Marquez: GEO, Not SEO: How GenAI Is Rewriting the Rules of Healthcare Discovery

Published 22 Oct 2025 · Transcript excerpt

[…] So what does that mean and how do we help? One of the things that we always make sure to stress to all of our clients is to really like put your feet into reality and talk about the things that are important now. And what I share with you is important now. So if you have an executive that is really, really has their mind and really like their career and resting on cost takeout and you go talk to them about something different, like innovation, you're not going to get the time of day. So it's about making sure that you're keeping your talk tracks your messaging aligned with the things that are most important, and then doing it in a way that also pulls in data. […]

Who has been a guest on Go To Market

Names identified in recent episode analyses. Showing up to five guests.

• Debra Estrada
• Olivier Roth
• Guy Rubin
• Bryan Brown
• John Ivie

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

4.2 / 5

5 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

86

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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