Go to Market Coffee Talks
Claim This Podcastby Mark Jacobs & Rob Kriner
Podcast Overview
<p>Brew a cup, snag a slice of pie, and join us for Go to Market Coffee Talks. We’re diving into the full GTM pipeline, from sparking demand to closing the deal (and everything in between). With 40+ years of combined experience in sales, marketing, and product, Mark and Rob serve up real talk, smart strategies, and the GTM pitfalls you’ll want to dodge.</p>
Language
🇺🇲
Publishing Since
7/30/2025
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Recent Episodes
January 6, 2026
One Shift At A Time: Hockey Lessons For Go To Market with Matthew Rubin
<p>Put hockey fans in a room to talk Go-To-Market and you’ll get observations on line chemistry, grinders vs. goal scorers and why your star sales rep still won’t backcheck</p><p>That pretty much sums up our new episode: <strong>One Shift at a Time. Hockey Lessons for Go to Market.</strong> </p><p>It’s where Go-To-Market strategy meets hockey logic. Because building pipeline, creating pressure, and winning markets looks a lot like winning games. It’s about systems and doing the unglamorous work shift after shift.</p><p>We talk about:</p><p>Why line chemistry > lone superstars</p><p>Why grinders often beat goal scorers in real markets</p><p>How forechecking = smart pressure in sales and marketing</p><p>If you like practical GTM thinking, real-world lessons and a little hockey flavor, this one’s for you.</p><p>New episode just dropped! </p>
December 21, 2025
5 Pricing and Packaging Principles That Work As You Scale
<p>Most startups design pricing the same way they design IKEA furniture: optimistically and without instructions. </p><p>Pricing isn’t math. Pricing is strategy. It shapes who buys, how fast deals close, whether your sales team discounts endlessly, and whether customers grow with you or stall out.</p><p>In the latest episode of the Coffee Talk GTM Podcast, we dig into 5 pricing & packaging principles that work in the real world, including:</p><ul><li>Why underpricing kills trust (not just revenue)</li><li> How great packaging makes the middle option irresistible</li><li> Why “flexibility” often becomes chaos at scale</li><li> How to align pricing with your go-to-market motion</li><li> And when it’s finally time to change your pricing </li><li><br></li></ul><p>No academic theory. No fluffy frameworks. Just real stories, real mistakes, and lessons you can use.</p><p>If you’re a founder, operator, or anyone building a scalable GTM engine, this one might help. </p><p><br></p>
December 19, 2025
Espresso Shot: 4 Things to Get Right When Building A Sales Commission Plan
<p><span>That first sales commission plan has more influence on growth than most leaders realize. Recent conversations with founders and scale-ups keep surfacing a similar issue. Plans look fine on paper but quietly drive the wrong behavior. Early commission plans shouldn’t be clever. They should be clear, fair and economically sound. In this 2 minute Espresso Shot, I break down four core concepts every business leader should understand before distributing that plan.</span></p>
13 total episodes available
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Frequently asked questions
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- What is Go to Market Coffee Talks?
<p>Brew a cup, snag a slice of pie, and join us for Go to Market Coffee Talks. We’re diving into the full GTM pipeline, from sparking demand to closing the deal (and everything in between). With 40+ years of combined experience in sales, marketing, and product, Mark and Rob serve up real talk, smart strategies, and the GTM pitfalls you’ll want to dodge.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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