In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Go To Masters Show
Claim This Podcastby Conversations with GTM experts by Everstage
5.0(5 reviews)
147 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality89
Social0
YouTube0
Engagement60
Podcast Overview
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Language
🇺🇲
Publishing Since
6/14/2023
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality89
Social0
YouTube0
Engagement60
8
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2
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9
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excellent
Episode Length
30 minutes
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Every 10 days
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Recent Episodes
June 21, 2026
Hadas Sheinfeld (Sisense) on Leading the Energy, Hiring for Grit & Acting Like a Director First
<p>The biggest mistake finance teams make today is hiring for patterns. Same degree, same Big Four background, same SaaS experience — and then leadership wonders why they get average results. Hadas Sheinfeld has spent her career making the opposite bet.</p><p>Hadas is Director of Finance at Sisense, where she manages finance operations across Israel, the US, and Ukraine. She joins GoToMasters for a conversation about what it actually takes to build a finance team that compounds value over time — and what it took for her to act like a director before anyone formally promoted her into the role.</p><p>She breaks down the three pillars she uses to hire her team: grit over templates, ability over titles, and pushing finance from data checkers into storytellers who can tell leadership what the numbers mean for the company's future. She gets into the moment that turned her from a temporary fix into a real leader (a team member asked her what events she was planning that year), and the dangerous blind spot most managers carry — assuming their employees don't have the courage to move on, when the best ones already know they do.</p><p>If you're hiring into a finance function, building a team you want to keep, or trying to break out of a role you've outgrown without waiting for a formal promotion, this one's worth your time.</p>
June 20, 2026
Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency
<p>A 30% productivity gain from AI delivered zero more customer visits. Caroline Rocha knows a comp team that lived through that exact outcome — the hours just moved to weekends and evenings, where the sellers had quietly been working all along.</p><p>Caroline is Manager of Global Services Compensation at Just Eat Takeaway, with 15+ years designing sales incentives across Brazil, Japan, and the Netherlands. She joins GoToMasters to unpack what international comp design actually looks like, and where most companies misread both culture and AI.</p><p>She gets into the cultural calibration behind global comp plans, why comp can never become a black box reps can't see into, and why teams should base decisions on evidence of what AI actually does — not what it should do.</p><p>If you're designing comp across markets or figuring out where AI fits in the comp function, this one's worth your time.</p>
June 6, 2026
Why the Person Running Your Comp Plan Should Be the One Closest to the Pipeline
<p>Daniel Wolman is Head of Incentive Compensation at Dext, the bookkeeping automation platform, where he runs comp solo across multiple regions after 15 years in ops and RevOps. In this episode, he makes the case that RevOps should own comp because they're the only function that designs for behavior rather than cost control or fairness. He walks through how Dext restructured their account management plans from a single net revenue metric to split growth and retention targets, how to spot when reps are sandbagging deals because the plan is broken, and why CSM comp is so hard to get right when the role doesn't hold a revenue number. He also covers performance management, the shelf life of salespeople, and how to run a global comp function as a one-person team.</p>
147 total episodes available
Recent guests on Go To Masters Show
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Brandon Farb
Guest
Patrick Sweny
Guest
Niranjan Sivan
Guest
Karan Sood
Guest
Helene Hartmann-Dirani
Guest
Jason Wooten
Guest
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Frequently asked questions
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- What is Go To Masters Show?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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