<p>Confused by Google Ads? Still on the ‘someday one day’ list?</p> <p>Now’s the time to change that.</p> <p>In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.</p> <p>Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”</p> <p>In 7 episodes you’ll learn</p> <ul> <li aria-level="1">Why you need to use Google Ads for your business</li> <li aria-level="1">How to write ads that attract new customers </li> <li aria-level="1">Targeting & how to show your ads to the right people</li> <li aria-level="1">How to pay the right amount for each click & how the AI can help</li> <li aria-level="1">Building campaigns the right way</li> <li aria-level="1">How to track your leads & sales so you can be profitable</li> <li aria-level="1">Optimising campaigns - the key to long-term success</li> </ul>
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Publishing Since
1/28/2021
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February 1, 2021
<p>To get your ads to show, you need to ‘bid’ on each keyword in your account.</p> <p>Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.</p> <p>In this episode we’ll decode the jargon, figure out what the right amount is for you & start to explore what “The Machine” is capable of.</p> <p>Remember to head to bit.ly/GAFpodcast now to grab your free worksheet & to get your free video training course plus a written version of this training head to <a href="http://www.gafcourse.com">www.GAFcourse.com</a> </p> <p><br>If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at <a href="http://www.agencysavvy.com">www.AgencySavvy.com</a> - use the code PODCAST to save 20% on your membership</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
February 1, 2021
<p>Google Ads is NOT a ‘set and forget’ medium. </p> <p>The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.</p> <p>Your prospects & future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products.</p> <p>Google will give you the data - you have to use it.</p> <p> </p> <p>In this episode I’ll give you a simple 3-part framework you can use to start your optimisation (there’s a more robust version available in AgencySavvy if you’re keen).</p> <p> </p> <p>Remember to get your free video training course plus a written version of this training head to <a href="http://www.gafcourse.com">www.GAFcourse.com</a> </p> <p> </p> <p>If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at <a href="http://www.agencysavvy.com">www.AgencySavvy.com</a> - use the code PODCAST to save 20% on your membership</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
February 1, 2021
<p>Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.</p> <p>So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using the info from your bit.ly/GAFpodcast worksheet, we’ll start to build your first campaign.</p> <p> </p> <p>If you grab the free videos at <a href="http://www.gafcourse.com">www.GAFcourse.com</a> you can also get a video walk-through of a Google Ads account, where I explain what all the different parts are & what they’re used for.</p> <p>Don’t try & build a campaign until you’ve watched that video!</p> <p><br>As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at <a href="http://www.agencysavvy.com">www.AgencySavvy.com</a> - use the code PODCAST to save 20% on your membership</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
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