Inside Google Ads with Jyll Saskin Gales
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Podcast Overview
<p>Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. <br><br>Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. <br><br>Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.<br><br>Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads</p>
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Publishing Since
2/1/2024
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Recent Episodes
May 14, 2026
Demand Gen vs Video Campaigns: Which Is Better?
Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to higher costs rather than more growth. To break through this ceiling, you need a strategy that includes visual campaigns like Video and Demand Gen to reach potential customers who are not searching for you at this exact moment, but are still a potential fit for your business. In ...
May 7, 2026
How to Know When to Increase Your Google Ads Budget
Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host Jyll Saskin Gales explores a scenario that most advertisers dread: seeing the red "Limited by Budget" warning in their account. Using a real client case study as an example, she dives into why this status appears, how to distinguish between a helpful suggestion and a critical performance bottleneck, and the specific metrics yo...
April 30, 2026
Double Your CTR! Every Google Ads Asset Explained
If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through all 15 types of Google Ads assets (formerly known as Google Ads extensions) to help you increase your click-through rate and drive better results from Google Ads. From essential tools like sitelinks and callouts to little-known assets that can sig...
121 total episodes available
Recent guests on Inside Google Ads with Jyll Saskin Gales
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Heather Broussell
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Austin Lindquist
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Jack Hepp
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- What is Inside Google Ads with Jyll Saskin Gales?
<p>Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. <br><br>Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. <br><br>Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.<br><br>Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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