Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.
Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.
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Demand Gen campaign creative, explained: asset variety, testing, and fatigue
Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think.
You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how.
Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative process
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
#GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds
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18 Sept 2026
How to drive better Google Ads lead gen with first-party data
In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
17 Sept 2026
How to prepare your Google Ads retail campaigns for holiday shopping
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.
Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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