Podcast Overview
<p>Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. </p><br><p>Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.</p><br><p>Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
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Publishing Since
8/28/2025
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Recent Episodes
May 28, 2026
Google Marketing Live: Backstage with our product experts
<p>Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.</p><br><p>First, host Ginny Marvin is joined by Google’s Head of Ads and Commerce, Vidhya Srinivasan, fresh off the keynote stage. They discuss how Gemini is fundamentally transforming intent understanding to keep with consumer behavior and deliver ads on longer, more complex searches, as well as unlocking performance on YouTube. Vidhya also shares the skills and mindsets she’s seeing in the teams who are succeeding in adapting and rewiring for the AI era. </p><br><p>That’s followed by an in-depth, technical roundtable with product leaders to double-click on the why and how behind the headlines:</p><br><p>- Reinventing ads for AI Search: Chris Monkman, Senior Director for Ads in AI Experiences, breaks down how AI Max and Performance Max deliver ads that provide rich answers to complex queries in AI Mode, and how the new AI Brief delivers the brand control and audience constraints you need. </p><p>- Graduating measurement from report card to performance driver: Christine Turner, Managing Director for Measurement, Data & Audiences, talks about the compounding effects of data strength and details the rollout of new metrics like Campaign Type Attribution for Demand Gen, Attributed Branded Searches, and Qualified Future Conversions</p><p>- Generating high-performing ad creative at scale: Josh Moser, Advertising Platform Senior Director, shares how bringing our most advanced AI models into Asset Studio really is allowing advertisers to quickly build and scale creative assets that are optimized for performance.</p><br><p>Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter → https://goo.gle/3NO45ZW</p><br><p>Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 6, 2026
On-brand, at scale: Driving performance with AI creative
<p>Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.</p><br><p>In this episode of Ads Decoded, host Ginny Marvin sits down with Charles Boyd (Group Product Manager - Creative, Google Ads) and Sarah Hathiramani (Director of Product Management, YouTube Ads) to bridge the gap between brand fidelity and AI-powered scale.</p><br><p>In this deep dive:</p><br><p>- Avoiding the sea of sameness: How to use generative AI to stand out rather than blend in.</p><p>- Understanding Ad Strength: Why it’s a diagnostic metric for discovery, not a pass/fail performance report</p><p>- Advertiser-in-the-Loop controls: Using text guidelines to steer AI while maintaining brand control</p><p>- PMax Asset Experiments: How to use the new "guided A/B testing to isolate creative impact.</p><br><p>Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV</p><br><p>Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 22, 2026
Why your Google Ads strategy needs the voice of YouTube Creators
<p>For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episode of Ads Decoded, host Ginny Marvin is live from the YouTube NewFronts stage with Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads. They dive into how Google is making it easier for brands of all sizes and across sectors to integrate authentic creator voices directly into their performance campaigns within Google Ads and DV360.</p><br><p>They cover:</p><br><p>-The trust factor: Why creators help drive meaningful results for businesses across every industry - including finance and healthcare.</p><p>-Finding your match: How to use AI-powered search in the Creator Partnerships hub in Google Ads to identify the right YouTube creator for your brand, no matter how "niche" your business might be.</p><p>-Creative freedom vs. rigid specs: Why the magic happens when brands trade strict editorial scripts for a creator’s authentic voice.</p><p>-Measuring success: Using Brand Lift with Search Lift and Conversion Lift studies and unified organic/paid reporting to prove performance </p><br><p>Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV</p><p>Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
14 total episodes available
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Frequently asked questions
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- What is Ads Decoded?
<p>Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. </p><br><p>Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.</p><br><p>Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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