We share our thoughts and ideas on how to grow a business.
Grow and Convert Podcast
Claim This Podcastby Benji Hyam and Devesh Khanal
5.0(11 reviews)
65 episodes
Updated Daily
Accepts GuestsHas Sponsors
55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube0
Engagement71
Podcast Overview
We share our thoughts and ideas on how to grow a business.
Language
🇺🇲
Publishing Since
10/25/2022
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55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube0
Engagement71
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
36 minutes
Performing excellently!
good
iTunes Tags
7.6/10
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needs improvement
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Every 18 days
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Recent Episodes
June 8, 2026
Does Third-Party Content Actually Drive LLM Brand Mentions More Than Your Own Site?
<p>"Third-party content drives 85% of brand discovery in LLMs." It's the GEO stat making the rounds on LinkedIn right now, and a lot of marketers are using it to argue that your own site content doesn't matter anymore- that GEO is really about getting mentioned everywhere else.</p><p>We disagree. And we have client data that contradicts it.</p><p>In this episode, Devesh and Benji break down where this narrative came from (an Air Ops post citing a Graphite study), where the methodology breaks down, and what we're actually seeing across our clients in Traqer.ai. </p><p>The short version: big brands like Salesforce and Peloton skew studies like this because they already have category-level brand awareness. </p><p>For smaller players like Toro TMS and Climb Hire, clients we've worked with where their own content is essentially all we've done, they're pulling strong brand mentions across ChatGPT, Perplexity, AI Overviews, AI Mode, and Gemini. That's not third-party publications doing the work.</p><p>We also get into:<br>– Why Perplexity, AI Overviews, and AI Mode behave differently than ChatGPT and Gemini (and what visibility numbers look like across each)<br>– The growing evidence that LLMs may decide what to recommend from training data and a loose SERP read first, then find sources to cite after the fact<br>– Why competitive categories (CRM, exercise bikes, content marketing agencies) need a different playbook than less-saturated ones<br>– Why your own site is the only place with enough canvas to spell out the specific use cases, pain points, and customer types that LLMs match against real user conversations</p><p>Referenced posts: Invisible Prompts and Topic-Based GEO<br>https://www.growandconvert.com/ai/invisible-prompts/<br>https://www.growandconvert.com/ai/topic-based-geo/</p><p>This is the companion to last week's episode on self-promotional listicles for SEO. Watch that one first if you haven't.</p><p>Subscribe for new episodes. Newsletter and full written breakdowns: growandconvert.com/newsletter</p><p>#GEO #AISearch #ContentMarketing</p>
May 27, 2026
Is Google Cracking Down on Self-Promotional Listicles? Our Data Says No
<p>"Self-promotional listicles are dying" is the new SEO narrative making the rounds and we've had multiple clients Slack us asking if we should change our strategy of producing list posts.</p><p>In this episode, we break down Lily Ray's Substack post that started it all, walk through why the data she shared shows correlation but not causation, and pull up the actual rankings of category-keyword listicles we run for clients to show what's really happening after the late-January 2026 traffic dip.</p><p>Then we get into the part nobody else is talking about: <br>- How to actually write these posts so they hold up through core updates. <br>-Why you don't need to force-rank a list. <br>-Why you don't need to call yourself "the best." <br>-Why the first-person "I tried all 15 of these" framing is a lie that backfires. <br>-And why product schema hacks will get your site torched.</p><p>We walk through a negative example, then show two posts that have ranked through multiple Google updates- our own "Best Content Marketing Agencies" post and a client example in trucking management software.</p><p>The full written breakdown with screenshots and ranking data is going up on the blog — link in the newsletter: <br>growandconvert.com/newsletter</p><p>Full blog post on this topic: https://www.growandconvert.com/seo/self-promotional-listicles/</p>
April 10, 2026
Topic-Based GEO: The Content Strategy Framework for AI Search
<p>A client told us ChatGPT kept recommending Grow and Convert until she had to reach out. So we copied her exact prompt into an incognito window. We were nowhere to be found. That one example changed how we think about AI search strategy entirely.</p><p>In this episode, we introduce Topic-Based GEO, our new framework for content strategy in the age of AI search. </p><p>We explain the concept of "invisible prompts" (the personalized context behind every AI search that makes prompt-level tracking unreliable), walk through how to build a topic map for your business, and share practical steps for creating the kind of content that actually gets LLMs to recommend you.</p>
65 total episodes available
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Frequently asked questions
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- What is Grow and Convert Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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