Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Grow Your Occupancy
Claim This Podcastby Julie Podewitz
Podcast Authority
Beta
Podcast Overview
Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Language
🇺🇲
Publishing Since
1/31/2022
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
Podcast Authority
BetaRecommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Reach the team behind Grow Your Occupancy
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
Recent Episodes
June 26, 2026
Words Matter: Reframing Senior Living Through Positive Person-Centered Language Choices
What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use? In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Weldon, Executive Vice President of Sales & Marketing at Primrose Retirement Communities, for an insightful discussion on why words matter. Together, they explore how language influences public perception, resident dignity, organizational culture, and even occupancy. Jessi shares practical examples of outdated industry terminology that should be retired, explains the concept of "reassurance language," and discusses how Primrose is reviewing everything from marketing materials to everyday conversations to ensure their messaging reflects the vibrant lifestyles they provide, not outdated stereotypes about aging. You'll also hear actionable ideas for helping your team embrace person-centered language, building accountability through leadership, engaging staff as culture champions, and creating meaningful habits that improve both the resident and employee experience. Whether you're a sales professional, executive director, marketer, or senior living leader, this conversation offers simple yet impactful strategies that can transform how your organization communicates, and how the public perceives senior living.
April 24, 2026
Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today
In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, chats with Larry Williams, Senior Director of Market Strategy & Growth at Unlock Health, for a candid and highly practical conversation about what’s actually working in senior living marketing today. From the very first search a prospect makes to the final move-in decision, Larry breaks down how communities can better understand and influence the modern customer journey, including how search behavior differs between prospects and their adult children, why industry jargon often misses the mark with prospects, and how local data should drive every marketing decision. The conversation goes deeper than tactics. Larry shares how to prioritize marketing investments when budgets are tight, why paid media (search, social, and programmatic) often delivers the fastest impact, and how communities can avoid the “shotgun approach” by focusing on what truly drives results. Julie and Larry also tackle one of the biggest challenges in senior living today: aligning marketing and sales. They emphasize that leads alone don’t drive occupancy; conversion, follow-up, and a seamless handoff between teams are what ultimately create success. And perhaps most importantly, they highlight a powerful shift happening across the industry: authenticity is winning. Today’s prospects aren’t looking for perfectly polished messaging, they want real stories, real residents, and a genuine sense of community. If you’re looking to sharpen your marketing strategy, improve lead quality, and ultimately drive more move-ins, this episode delivers actionable insights you can put into practice immediately.
April 19, 2026
Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living
In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Bradley Scoggins, Senior Director of Sales and Owner Relations at Charter Senior Living, about what really drives occupancy in today's senior living landscape. Bradley shares how Charter has grown from fewer than 20 communities to more than 70 in just a few years, and why that growth is rooted not in amenities, but in culture, connection, and consistency in sales. Together, Julie and Bradley dig into what goes into sales team success, including culture, hiring, onboarding, leadership, and collaboration. If you're leading a sales team, building one, or working to improve occupancy in a competitive market, this episode is packed with practical insights and real-world strategies you can put into action immediately.
167 total episodes available
Recent guests on Grow Your Occupancy
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Lori Vernier
Guest
Tiffany Cooey
Guest
Tiffany Cobern
Guest
Robert Brown
Guest
Megan Frazer
Guest
Samantha Marshall
Guest
Stephanie Walton
Guest
Nick Begane
Guest
Julie Podewitz
Guest
Jesse Tillman Pitts
Guest
Russ Papia
Guest
Sasha Davis
Guest
Deep-dive analytics for Grow Your Occupancy
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Grow Your Occupancy?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.