Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics. Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands. No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do. For more on FMCG intelligence: https://www.filibertoamati.com/ For more on GOS: https://www.amati-associates.com/diagnostic/ <br/><br/><a href="https://www.filibertoamati.com?utm_medium=podcast">www.filibertoamati.com</a>

Growth, Brands and More Podcast
Claim This Podcastby Filiberto Amati
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Podcast Overview
Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics. Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands. No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do. For more on FMCG intelligence: https://www.filibertoamati.com/ For more on GOS: https://www.amati-associates.com/diagnostic/ <br/><br/><a href="https://www.filibertoamati.com?utm_medium=podcast">www.filibertoamati.com</a>
Language
🇺🇲
Publishing Since
10/22/2023
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Recent Episodes

June 29, 2026
The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
<p>What if sustainability were not about doing good or looking good? What if it were about risk management??</p><p>In this episode, Filiberto interviews sustainability professional Adam Pawelas - a sustainability veteran in food and beverages - about how sustainability has evolved over 20+ years from compliance to operational excellence, CSR, and now ESG embedded in business strategy and finance. They discuss universal sustainability practices across industries: mapping stakeholders, identifying material topics, and clarifying internal and external motivations, with leaders differentiating themselves through future-proof asset design, portfolio choices based on product footprints, responsible sourcing for scope 3 impacts, embedding sustainability in risk frameworks, and resourcing commitments via incentives tied to sustainability KPIs. They address myths that sustainability is only a cost or is fading, arguing it is becoming more structured and important for resilience amid extreme weather and geopolitical shocks. The conversation highlights packaging complexity, regional differences in recycling systems and recycled content, and the growing role of EU reporting frameworks and peer pressure in driving action.</p><p>00:00 <strong>Welcome and Guest Intro</strong></p><p>03:04 <strong>Sustainability From CSR to ESG</strong></p><p>10:57 <strong>What Comes Next: Resilience</strong></p><p>14:07 <strong>Leaders vs Laggards in Practice</strong></p><p>20:53 <strong>Packaging Regulation and Reporting</strong></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.filibertoamati.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.filibertoamati.com/subscribe</a>

June 15, 2026
Navigating Complexity in FMCG | Pierre-Yves Parant
<p>Do large organisations really understand complexity? Or do they underestimate it?</p><p>The discussion argues that operations exist to manage organisational complexity but are often overlooked unless disruptions occur, making end-to-end understanding hard in large companies. On AI, it’s described as a buzzword whose operational impact is often oversold: automation isn’t new, and effective AI requires deep process knowledge, high-quality standardised data, documentation, and governance, plus costly model building, training, and controls, making business cases difficult in FMCG operations today; however, AI pressure may accelerate data standards and enable more end-to-end supplier-to-consumer data exchange. For growth strategy, the key operational advice is to start by asking why a “white space” exists, identify execution barriers early, and make explicit trade-offs (e.g., distributor vs creating a legal entity) based on timeline, control, capabilities, and scalability. On barbell portfolios, premium and entry-level require different production, logistics, skills, and standards, risking underutilised assets unless execution is deliberate and guided by a clear playbook. The concluding advice is to involve an operational “buddy” early and stay close to day-to-day operations to sense-check ideas and improve predictability.</p><p>00:00 <strong>Ops and Complexity Reality</strong></p><p>03:49 <strong>Why AI Hype Meets Data</strong></p><p>11:17 <strong>AI Governance and Standards</strong></p><p>14:26 <strong>Making Growth Plans Executable</strong></p><p>26:14 <strong>Barbell Strategy and Final Advice</strong></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.filibertoamati.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.filibertoamati.com/subscribe</a>

June 8, 2026
Perils of Transformation | Pierre-Yves Parant
<p>Why is there a disconnect between commercial objectives and operational ability to deliver those objectives?</p><p>In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble, Diageo, and Coty, discusses why growth strategies often fail in execution due to mismatches with a company’s operating model. Parent explains end-to-end physical and data flows, highlighting how interfaces and human interpretation create instability and how the biggest tension arises when moving from design to implementation. Using RTDs as an example, he describes a structural misalignment in commercial operations timelines driven by seasonality, weather volatility, supply constraints, artwork/regulatory variations, retailer codification delays, and inventory/scrap and reporting impacts. The conversation also covers large transformations and carve-outs/mergers, noting early design tradeoffs, legal/IT separation limits, shared services complexity, and how weak governance and undisciplined change management can derail benefits by leaving unresolved resistance and incomplete execution.</p><p>00:00 <strong>Why Strategies Fail</strong></p><p>05:30 <strong>Execution Meets Reality</strong></p><p>10:40 <strong>RTD Supply Chain Chaos</strong></p><p>20:24 <strong>Inside Big Transformations</strong></p><p>34:33 <strong>Where Transformations Break</strong></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.filibertoamati.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.filibertoamati.com/subscribe</a>
94 total episodes available
Recent guests on Growth, Brands and More Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Joel Rubenstein
Guest
Todd Kirk
Guest
Rafal Walendzik
Guest
Inga Dengel
Guest
Leon Ramselaar
Guest
Konstantinos Delialis
Guest
Alberto Duran Sampedro
Guest
Mariam Abdillahi
Guest
Franco Dipietro
Guest
Maahan Mirnezami
Guest
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- What is Growth, Brands and More Podcast?
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This podcast updates daily.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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