Growth Masterminds: mobile growth podcast

About Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Publisher

Singular

Category

business

Language

en

Explicit

No

First episode

21 Nov 2019

Latest episode

10 Jun 2026

Latest episodes

5 of 183 episodes have a transcript.

1. 

   10 Jun 2026TRANSCRIPT

   CTV vs mobile: Where connected TV wins

   Host John Koetsier interviews Michal Schwartz, Head of Growth at YouAppi, about how Connected TV advertising is evolving into a powerful performance marketing platform, offering new opportunities for app marketers.

2. 

   6 Feb 2026TRANSCRIPT

   XR post-hype: what's next?

   Founder Amy Peck of EndeavorXR discusses the future of XR technology beyond VR headsets, focusing on smart glasses, physical AI, and contextual computing with host John Koetsier in this interview.

3. 

   21 Oct 2025TRANSCRIPT

   Killer growth loops for mobile apps

   Host John Koetsier interviews Hannah Parvaz, CEO of Aperture, and they examine growth loops, including referral, content, habit, and community loops, for predictable and scalable app growth.

Inside a recent episode

CTV vs mobile: Where connected TV wins

Published 10 Jun 2026 · Transcript excerpt

[…] It's an interesting question because like, for example, for the gaming. So in some cases, I can see that in gaming, we do see CT for performance succeed. Not in each category, I have to say. I have to say in some specific categories in gaming, we see a little bit much more difficult. For example, role-playing is something that it's much more, you know, challenging, I have to say. But for example, casual, social casino, skill-based, it's something we definitely see that, you know, it's scaling up. I think that we also seeing amazing, you know, examples from if it's companies like Scopely or Politica or Dream, for example, like doing a lot of CTV ads over there. […]

Who has been a guest on Growth Masterminds: mobile growth podcast

Names identified in recent episode analyses. Showing up to five guests.

• Michal Schwartz
• Hannah Parvaz
• Maayan Schor
• Tom Shadbolt
• Gastón Laterza

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

2,090,340

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

4.3 / 5

6 ratings

Podcast Authority Score: 71 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

74

Social presence

0

YouTube

86

Engagement

82