by Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Language
🇺🇲
Publishing Since
7/11/2017
Email Addresses
2 available
Phone Numbers
0 available
April 30, 2025
<p>Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information</p>
April 28, 2025
<p>Mishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf’s mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands.</p><p>This isn’t just about mods anymore — it’s about the future of gaming economies.</p><p>00:00Introduction to Overwolf and UGC0</p><p>4:05 The Evolution of Modding in Gaming</p><p>06:56 Industry Trends: Embracing UGC</p><p>10:05 Challenges and Opportunities in Modding</p><p>13:17 The Role of Platforms like Roblox and Fortnite</p><p>16:32 Balancing Creator Support and Developer Benefits</p><p>19:37 Sustainability of the Modding Economy</p><p>22:23 Revenue Share Models in the Creator Economy</p><p>25:34 The Impact of AI on Modding</p><p>29:14 The Power of AI in Game Development</p><p>30:15 Democratizing Game Creation</p><p>31:01 Challenges in Scaling Overwolf</p><p>33:51 Overcoming Investment Hurdles</p><p>37:41 The Future of Overwolf and Gaming</p><p>43:24 Innovations in User-Generated Content</p><p>45:39 Changing Mindsets on Premium Mods</p><p>48:17 Disruption in the Gaming Industry</p><p>52:09 Lessons Learned from Overwolf's Journey</p>
April 24, 2025
<p> The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell’s latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat’s move to independence, the ongoing esports funding debate, and whether Netflix’s Rebel Moon game is a flex or a fumble. </p><p>Valorant Mobile’s China launch signals Riot’s next big move, while Tencent continues to dominate with titles like Gunfight King. </p><p>The team dives into Disney’s Solitaire push, Habby's intriguing new soft launch, and the return of Royal Kingdom’s celebrity-fueled ad campaign—capped off by a heated debate: do TV ads still move the needle for mobile games, or are we watching legacy marketing die in real time?</p><p>01:56 Industry News Highlights</p><p>02:47 Supercell Investments Analysis</p><p>05:35 VC Contradictions and Incentives</p><p>17:43 GamesBeat Independence</p><p>20:17 Esports Investment</p><p>22:31 Oblivion</p><p>24:15 Netflix's Rebel Moon Game</p><p>31:00 Valorant Mobile Launch in China</p><p>32:36 Gunfight King and Tencent's Gaming Dominance</p><p>33:19 Disney Solitaire</p><p>40:00 Habby's New Game in Soft Launch</p><p>46:33 Royal Kingdom's Celebrity Ad Campaign</p><p>48:44 Debating the Effectiveness of TV Ads for Mobile Games</p><p>01:06:53 Concluding Thoughts on Marketing Strategies</p>
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