by Lancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
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🇺🇲
Publishing Since
1/14/2022
Email Addresses
1 available
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April 28, 2025
<p>$400M/year from all apps? 40M downloads for a 15-minute book summary?</p><p>In this 2.5 Gamers episode, we explore how Genesis became one of the biggest non-game mobile app publishers in the world, with over $35M/month in revenue, and 400 M+ total downloads.</p><p><br></p><p>Forget games for a minute. This is the app industry’s secret playbook, and it’s scaling like crazy.</p><p><br></p><p>🧠 What’s Inside:</p><p>How Cleaner Guru hit $4M/month by cleaning iPhones — with subscriptions </p><p><br></p><p>The rise of Headway, a micro-learning app with 40M+ downloads, beating Blinkist</p><p><br></p><p>Why BetterMe is pulling in $157M lifetime revenue as a fitness app juggernaut</p><p><br></p><p>The shady brilliance of their subscription models and cancel friction</p><p><br></p><p>How Genesis uses web + mobile to double their revenue (50–60% off-app stores)</p><p><br></p><p>Their creative strategy: fake TED talks, micro-learning memes, and Duolingo clones</p><p><br></p><p>Why their venture builder model (like Voodoo but for apps) scales faster than games</p><p><br></p><p>💡 Genesis isn’t just an app company. They’re a growth machine — blending utility, entertainment, and ruthless monetization into an empire</p><p>Get our MERCH NOW: 25gamers.com/shop</p><p>--------------------------------------</p><p>PVX Partners offers non-dilutive funding for game developers.</p><p>Go to: https://pvxpartners.com/</p><p>They can help you access the most effective form of growth capital once you have the metrics to back it.</p><p>- Scale fast</p><p>- Keep your shares</p><p>- Drawdown only as needed</p><p>- Have PvX take downside risk alongside you</p><p>+ Work with a team entirely made up of ex-gaming operators and investors</p><p>---------------------------------------</p><p>This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.</p><p>Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric</p><p>Youtube:<a href="https://youtu.be/LCuvVzO7VmQ" target="_blank" rel="noopener noreferer"> https://youtu.be/LCuvVzO7VmQ</a></p><p><br></p><p>Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg</p><p><br></p><p>Chapters</p><p><br></p><p>00:00 Introduction to the Podcast and Topic Shift</p><p>02:36 Exploring the App Industry vs. Gaming Industry</p><p>04:32 Genesis: A Major Player in the App Market</p><p>07:34 Business Models and Revenue Streams of Genesis</p><p>10:44 Analyzing Popular Apps in Genesis's Portfolio</p><p>13:35 The Impact of Subscription Models on App Revenue</p><p>16:21 Micro Learning and the Rise of Educational Apps</p><p>19:34 Gamification in Apps and User Engagement</p><p>22:35 Conclusion and Future Trends in the App Industry</p><p>29:06 Exploring Subscription Models in Apps</p><p>30:38 User Acquisition Strategies and Revenue Tracking</p><p>32:28 Genesis: A Venture Builder Model</p><p>34:08 The Role of Shared Services in App Development</p><p>36:02 Financial Performance and Market Positioning</p><p>36:59 Creative Strategies in User Acquisition</p><p>38:52 Trends in App Marketing and Advertising</p><p>42:14 Analyzing Competitor Marketing Tactics</p><p>45:17 The Impact of User Experience on Retention</p><p>47:52 Concluding Thoughts on App Business Dynamics</p><p>---------------------------------------</p><p>Matej Lancaric</p><p>User Acquisition & Creatives Consultant</p><p>https://lancaric.me</p><p>Felix Braberg</p><p>Ad monetization consultant</p><p>https://www.felixbraberg.com</p><p>Jakub Remiar</p><p>Game design consultant</p><p>https://www.linkedin.com/in/jakubremiar</p><p>---------------------------------------</p><p>Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!</p><p>Hit the Subscribe button on YouTube, Spotify, and Apple!</p><p>Please share feedback and comments - [email protected]</p><p>---------------------------------------</p><p>If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric</p>
April 26, 2025
<p>In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it’s quietly changing the rules of mobile game monetization.📈 Whether you're optimizing for ad whales, tweaking interstitial frequency, or just tired of playing A/B test roulette, this conversation will change how you think about monetization.🧠 What You’ll Learn:How Airflux delivers +26% LTV uplift with zero manual testingWhy interstitial timing is more impactful than raising eCPMsHow Airflux dynamically segments whales, dolphins, and F2P playersThe difference between Firebase and true AI-based optimizationReal success stories from games with 10M+ MAUWhy casual and hybrid-casual games benefit the most from smart automationHow Airflux plugs into your mediation stack (MAX, AdMob, Unity) in days, not weeks💡 "Airflux is like hiring a full data science team to run monetization A/B tests — except it's automated, AI-driven, and never sleeps."Get our MERCH NOW: 25gamers.com/shop--------------------------------------Airflux bloghttps://airflux.ai/blog/ai-ad-monetization-for-mobile-games---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guest: Roi Namhttps://www.airflux.ai/Youtube: <a href="https://youtu.be/SIsQBrp2608" target="_blank" rel="noopener noreferer">https://youtu.be/SIsQBrp2608</a></p><p>Chapters00:00 Introduction to Airflux and Roy Nam03:12 Understanding Airflux: The AI Monetization Platform05:05 The Importance of Ad Timing and Personalization10:57 Implementation Process for Airflux16:23 Real-World Success Stories and Case Studies21:24 Future Developments and Integration with UA Campaigns23:15 A/B Testing: How Airflux Innovates the Process26:02 A/B Testing and Reinforcement Learning in Ad Optimization32:12 Understanding LTV Uplift and Its Impact40:10 Pricing Models and API Calls in Ad Mediation43:06 Engagement and Future Connections---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai</p>
April 24, 2025
<p>In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.</p><p><br /></p><p>🎮 Games Discussed:</p><p>Cooking Dom by ABI Games 🇻🇳</p><p>Merge Sticker Playbook by Lion Studios</p><p>Hamster Escape by Sunday Games</p><p>REPO Mobile (Steam-inspired horror)</p><p>Dreamy Rooms (IAP-driven ultra-casual)</p><p>Word Search Explorer by PlaySimple Games 💥</p><p><br /></p><p>💰 Discover:</p><p>How some games are pulling $70K+ per day in ad revenue</p><p>Why Vietnam is crushing it in ad monetization</p><p>The rise of hybrid casual and reskin templates</p><p>How fake gameplay is being replaced with real engagement loops</p><p>Why retention is still king, and creative fatigue is deadly</p><p><br /></p><p>Get our MERCH NOW: 25gamers.com/shop</p><p>--------------------------------------</p><p>PVX Partners offers non-dilutive funding for game developers.</p><p>Go to: https://pvxpartners.com/</p><p>They can help you access the most effective form of growth capital once you have the metrics to back it.</p><p>- Scale fast</p><p>- Keep your shares</p><p>- Drawdown only as needed</p><p>- Have PvX take downside risk alongside you</p><p>+ Work with a team entirely made up of ex-gaming operators and investors</p><p>---------------------------------------</p><p>This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.</p><p>Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric</p><p>Podcast: </p><p><br /></p><p>Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg</p><p><br /></p><p>Chapters</p><p>00:00 Introduction and Podcast Setup</p><p>04:23 Ad Monetization Trends Overview</p><p>06:05 Introduction and Game Overview</p><p>08:28 Deep Dive into Cooking Them by ABI Game Studios</p><p>11:27 Exploring Merge Sticker Playbook by Lion Studios</p><p>14:34 Hamster Escape: A New Puzzle Adventure</p><p>17:29 Repo Mobile: The Horror Co-op Game</p><p>19:26 The Rise of Little Company</p><p>22:26 Exploring Dreamy Rooms and Premium Models</p><p>25:28 Ad Revenue Insights and Game Monetization</p><p>29:20 Word Search Explorer's Success Story</p><p>32:30 Future Trends in Gaming and Monetization</p><p><br /></p><p>---------------------------------------</p><p>Matej Lancaric</p><p>User Acquisition & Creatives Consultant</p><p>https://lancaric.me</p><p>Felix Braberg</p><p>Ad monetization consultant</p><p>https://www.felixbraberg.com</p><p>Jakub Remiar</p><p>Game design consultant</p><p>https://www.linkedin.com/in/jakubremiar</p><p>---------------------------------------</p><p>Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!</p><p>Hit the Subscribe button on YouTube, Spotify, and Apple!</p><p>Please share feedback and comments - [email protected]</p><p>---------------------------------------</p><p>If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric</p><p>Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai</p>
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