Gym Launch Unfiltered: Business Growth for Gym Owners

About Gym Launch Unfiltered: Business Growth for Gym Owners

Gym Launch Unfiltered is the business growth podcast for gym owners who want to increase revenue, improve sales, lead stronger teams and build a profitable fitness business that does not depend on them for everything. Featuring Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill, the show brings together former gym owners, experienced operators and business leaders who have built, scaled, led and sold real fitness businesses. Each episode goes behind the polished success stories to examine what owning a gym actually looks like. The team breaks down gym marketing, lead generation, sales, pricing, member retention, profitability, staffing, leadership, operations and multi-location growth. They also share the mistakes, difficult decisions and “oh sh%t” moments that rarely get discussed publicly. Expect candid conversations, real gym owner questions and practical strategies you can apply to your business. No vague motivation. No business theory from people who have never operated a gym. Just honest lessons from people who have faced the same challenges and helped gym owners around the world overcome them. Whether you own a CrossFit affiliate, boutique fitness studio, personal training facility, martial arts school or independent gym, Gym Launch Unfiltered will help you think more clearly, execute more consistently and build a stronger business.

Publisher

Gym Launch

Category

business · business · health & fitness

Language

en

Explicit

Yes

First episode

7 Aug 2026

Latest episode

20 Oct 2026

Latest episodes

11 episodes in the feed.

1. 

   20 Oct 2026

   Nobody Prepares You for THIS Part of Owning a Gym | Gym Owner Confessionals Part 2

   Nobody prepares you for everything that comes with owning a gym. From nightmare locations and unexpected emergencies to bizarre member encounters, running a fitness business can get pretty wild. In Gym Owner Confessionals Part 2, Mike Ferreira and the Gym Launch coaches are back with more unbelievable stories from their years in the trenches of gym ownership. We're talking about a guy who camped outside a gym for days, a knife fight in the parking lot, a grand opening that turned into a five-...

2. 

   13 Oct 2026

   Bad Reviews, Dead Leads & Hard Truths About Running a Gym | Gym Owners Asked Reddit. We Answered.

   Gym owners asked Reddit. We answered honestly. What do you do when leads stop responding? How should you handle a one-star review? And are the strategies that built successful gyms five years ago still working today? In this episode of Gym Launch Unfiltered, Mike Ferreira brings experienced gym operators and coaches to the table to tackle real questions circulating in gym owner communities. No scripts, no sugarcoating, and no pretending there's a one-size-fits-all answer to growing a fitness ...

3. 

   6 Oct 2026

   The Gym Metrics That Actually Matter: Profit, CAC, LTV & Churn

   Most gym owners know they should be tracking their numbers. The harder question is: which numbers actually matter and what should you do with them once you have them? Hosted by Gym Launch President Mike Ferreira, this episode brings together coaches Ryan Carson, Rod Busby, R.E. Lewis and Blake Hill for a practical conversation about the metrics that actually drive a gym business. The group digs into profit, customer acquisition cost (CAC), lifetime value (LTV), churn and the relationship be...

4. 

   29 Sept 2026

   Should Your Gym Sell Supplements? The Revenue Most Owners Are Leaving Behind

   Should every gym be selling supplements? In this episode of Gym Launch Unfiltered, Gym Launch President Mike Ferreira sits down with coaches Ryan Carson, Rod Busby, R.E. Lewis, Matt Morse, and Blake Hill to break down where supplements actually fit into a gym business. The conversation starts with the client. If supplements are a tool that can help members get from where they are to where they want to go, should gym owners be the ones helping them make those choices? Or should they leave that...

5. 

   22 Sept 2026

   What Is Profit Really For? How Successful Gyms Can Create Bigger Impact

   What is profit really for when you own a gym? For many gym owners, the goal is straightforward: increase gym revenue, improve profit margins, attract more members and build a more profitable fitness business. But in this episode of Gym Launch Unfiltered, President Mike Ferreira and the Gym Launch coaches take the conversation beyond the numbers to ask a bigger question: what does building a successful gym actually make possible? The coaches share real examples of gym owners who have used st...

6. 

   15 Sept 2026

   Why Most Gym Owners Are Undercharging and How to Fix Your Pricing Strategy

   More members do not automatically mean a more profitable gym. In this episode of Gym Launch Unfiltered, Gym Launch President Mike Ferreira and the coaching team break down one of the biggest challenges facing gym owners: knowing what to charge and whether their pricing actually supports a profitable business. The conversation explores why looking at competitors to set your prices can create a race to the bottom, how unlimited memberships can affect the economics of a gym, and why adding more ...

7. 

   8 Sept 2026

   “My Gym Was Going to Close”: The Business Lessons Gym Owners Learn the Hard Way

   What happens when your gym looks successful from the outside, but the numbers tell a very different story? In this episode of Gym Launch Unfiltered, five coaches share their biggest “oh shit” moments as gym owners, from being weeks away from closing, to losing thousands of dollars a month, to realizing that strong revenue means very little if the business isn’t actually profitable. They get candid about the moments that forced them to stop thinking like trainers and start thinking like busi...

8. 

   2 Sept 2026

   How to Sell More Gym Memberships Without Sounding Like a Salesperson

   How do you close more gym memberships without relying on a rigid sales script? In this episode of Gym Launch Unfiltered: The Playbook, Gym Launch President Mike Ferreira introduces a tactical sales training with Gym Launch Coach Blake Hill focused on the CLOSER framework, a sales methodology designed to help gym owners and their teams improve the way they sell memberships, personal training, semi-private training and recurring fitness programs. Blake breaks down the psychology behind an eff...

9. 

   25 Aug 2026

   Should Gym Owners Be the Face of Their Brand? How Organic Social Drives Growth

   You know you should be posting more about your gym. But what are you actually supposed to post? And do you really need to become the face of your business to make organic social media work? In this episode of Gym Launch Unfiltered, Gym Launch President Mike Ferreira joins Director of Coaching Ryan Carson and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill for a practical conversation about organic social media for gym owners and how content fits into a larger gym marketing strategy....

10. 

    17 Aug 2026

    Gym Confessionals: Wild Stories Every Gym Owner Will Understand

    What really happens when you own a gym? In this episode of Gym Launch Unfiltered, host Mike Ferreira sits down with Gym Launch coaches Ryan Carson, Rod Busby, R.E. Lewis, Matt Morse and Blake Hill to trade some of the wildest, funniest and most unforgettable stories from their years owning and operating gyms. From emergency situations and bizarre encounters to the kind of moments you simply could not make up, this is the side of gym ownership that rarely makes it into the business plan. These...

11. 

    7 Aug 2026

    Introducing Gym Launch Unfiltered: The Business Podcast for Gym Owners

    What does it really take to build a profitable gym? Gym Launch Unfiltered brings you candid conversations with Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill. These are former gym owners, operators and business leaders who have built, scaled, led and sold real fitness businesses. Now, they are pulling back the curtain on gym marketing, sales, pricing, profitability, leadership, operations and the mistakes owne...

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Spotify

5.0 / 5

3 ratings

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