Gym World is a weekly show about making money in the fitness industry.
Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

by John Franklin

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
Language
🇺🇲
Publishing Since
12/13/2022
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July 31, 2026
<p>🌎 Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down what separates today's top-performing gym owners from everyone else; covering vision setting, knowing your numbers, and building systems that scale.</p><p>P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. </p><p><a href="https://usekilo.com/gym-world/" target="_blank" rel="noopener noreferer">Subscribe here so you don't miss out.</a></p><p><br></p><p>📱 Socials:</p><ul><li>Mark Fisher (Instagram): <a href="https://www.instagram.com/markfisherhumanbeing/">https://www.instagram.com/markfisherhumanbeing/</a></li></ul><ul><li>Mark Fisher (Website): <a href="https://www.businessforunicorns.com">https://www.businessforunicorns.com</a></li></ul><p><br></p><p>📺 Watch On:</p><p><a href="https://www.youtube.com/@GymWorldWorldwide">https://www.youtube.com/@GymWorldWorldwide</a></p><p>🔥Show Notes</p><ul><li>0:00 — Intro & meet Mark Fisher, former owner of Mark Fisher Fitness</li><li>3:08 — What's changed (and what hasn't) since coaching gym owners instead of being one</li><li>8:06 — Inside a room of 50 gym owners who collectively own 135 gyms</li><li>9:29 — Luck, timing, and why you shouldn't copy every successful gym owner</li><li>11:54 — Trait #1: successful gym owners have a clear vision</li><li>14:33 — The identity shift from "trainer" to "owner"</li><li>18:41 — Mark's "set it and forget it" approach to goal setting</li><li>22:40 —<a href="https://usekilo.com/" target="_blank" rel="noopener noreferer"> Run a successful gym with Kilo</a></li><li>23:18 — Trait #2: successful gym owners know and track their numbers</li><li>24:38 — The weekly and monthly numbers every gym owner should track</li><li>28:40 — Trait #3: successful gym owners are dialed in on systems</li><li>29:01 — The end of the "boiler room sales" era in gym marketing</li><li>31:46 — Leadership as the most important system of all</li><li>33:26 — Where to find Mark: his Perform Better talk and how to reach him</li><li>34:08 — Outro</li></ul>

July 24, 2026
Chris McMahon, Kilo's Content and Partnerships Specialist, joins Mateo to tier-rank 15 gym growth strategies, revealing the most effective methods for business expansion.

July 17, 2026
Mateo interviews Greg Morrone, owner of The FIT Lab, about his "PT-first" onboarding model that converts 90% of leads with a $400 offer.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Chris McMahon
Guest
Greg Morrone
Guest
Erik Zeyher
Guest
Josh Maranian
Guest
Corey Lewis
Guest
Karen Stephenson
Guest
Matt Becker
Guest
Rich Thaw
Guest
Kaleda Connell
Guest
Michael Ranfone
Guest
Marko Lujic
Guest
Stu Brauer
Guest
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Gym World is a weekly show about making money in the fitness industry.
Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
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