Gymhacker Radio

About Gymhacker Radio

We create best-in-class growth strategies, marketing training and education to serve our weird gym owners and change makers whose values overlap with ours. We help gym owners like you find your weirdos. So that you can better serve your audiences and tribes and members. We help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family. If this resonates with you, stick around. We'll help you kick more ass. We'll help you be the hero to the people you seek to serve.

Publisher

Big Little Gyms

Category

business · business

Language

en

Explicit

No

First episode

27 Mar 2019

Latest episode

1 Jun 2021

Latest episodes

49 episodes in the feed.

1. 

   1 Jun 2021

   Becoming the Mayor of your Gym (Part 2) | Systems, Culture, Talent, Technology & People

   Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys! What's going on it's Coach Will and today we are going to do Becoming The Mayor Part 2. I did Becoming The Mayor Part 1 video. Where I was standing in front of the whiteboard just the other day and you guys should definitely go and give that video a watch if you want to have a preface of what we are going to talk about today. Because today I want to get a little more into it and what I want to talk about guys is what systems are. Because in order to be good at this, be good at business, be good at running a gym, this type of business requires you to become a system’s thinker and systems is not what people think it is, okay? Some people think systems, especially these days because there are so many software companies telling you about how they are doing systems because software is a part of the system, right? People think systems are software. Systems are not software. Software is a system or part of a system but systems are not software. Okay? I just want to get that really really clear because it is important that we understand that because if you think that system is software and you go and buy some software and it doesn't work, you are going to run into some issues and you are still going to have the same problems. People like to say things like, I tried a system and it didn't work. And they often talk about some software that promises to do everything for them and that's not a system, okay? A system, they really only work when the whole system is congruent so if you have a whole bunch of broken stuff of here in the system and you go try and plug a piece of software in and you are like, “it doesn't work for my team”, “it doesn't work for my gym”. Then, you don't have a system, you just have some software that’s incongruent with the rest of your system, right? So, systems only work, when your vision, your mission, and your principles are boiled down to a set of strategies. And when those strategies are broken down into a set of standards and logic, right? And by logic, I mean everything you do in your business has an if-then algorithm built into it, right? People will think algorithms are some sort of like computer terminologies, they are not. Algorithms are simply when this happens, we do this. That's what that is, right? With software and technology, you want your systems to see what's happening and simply make a binary choice. So when you go on like buy a piece of software, that's why you're buying it is because like that's automation is. Simply when like something comes in, if a lead comes in on your website and our system sees that and it seems that they haven't booked an appointment, t's going to automatically make a decision after x amount of time to say, "Hey! This person did not book an appointment. We need to send them a message and get a conversation going." Because you are too busy to do that, right? So to do that for you and start to build a conversation, a dialogue because we need to answer some questions, to get them to book an appointment, we need to find out why they didn't book an appointment, and that’s the first principle we are trying to figure out with that system is, why you didn't book an appointment, how do I get you to book an appointment, right? And the system are standard to do that work for you and that’s what standards and logic will do, right? With people which is the other half of the system which I am going to show you guys here. Let me just move my face out of the way here. You have to have the systems, you have to have technology and software and then you have people, right? With people, you want your people to be able to make the same decisions that software does, it's if-then decision because it makes your life easier and their lives easier. And people, when I say this, "Oh! So it’s close to turn on my people into a bunch of computers, right? Like, take all the personality of it. It's like no, actually this allows them to thrive, right? This allows them to thrive because right now, if you have all your people burned out on decision fatigue, and they are always in a reactive state, then, they are not really able to be or bring their gift to the table of your business. They're really not, they're just clogs in the wheel, making decisions on the flight of the reactive state versus saying, "Hey! We have this logic or this algorithm and when this happens it always do this and I don't need to think about it and now I can just go ahead and do that and now I can just be happy and be excited and do that. I can be the best version of myself!", versus being stressed about the decision-making, right? So of all the things, decisions are one of the most draining things people deal with. When people are faced with decision and there is no binary algorithm, there is no if-then algorithm, it puts them in a super reactive state, okay? And this happens for you, this happens for them, and when people are in a reactive state, it activates their adrenals and they begin to have this called, cortisol dump on their brain. Cortisol is a stress hormone that is designed to curb other resources in your body to prepare you for a fight or flight situation, okay? You normally don't want your team or yourself running around in a fight or flight situation and some of you guys are probably in it right now and been in this for so long that it just become your normal state and you've reached probably what's called burnout or you can see burnout coming and you’re wondering why you are not as excited or passionate about your business as used to be or why it is not much of fun as it used to be. As a result, you probably also not as successful in the business as you used to be. Because naturally, you are not having fun doing it and you're not going to be very fun to be around and you are not going to be the best version of yourself when people are coming in the door, right? So basically, activating stress chemicals by having, forcing your people to make these decisions on their own, all these little tiny binary decisions all day all add up, okay? By doing that, you are turning off the field with chemicals that put us in a positive flow state and that's turning on the chemicals we need to fight or  run, okay? So both you and the average person  who works for you, they can't afford to work around in that state. It leads to indecision and it leads to burnout and it leads to things not getting done. If you feel there's things in your business you know you've been meaning to get done and you've been putting them off that is a sign of decision fatigue, that is a sign of burnout if you don't already have it, that is a sign that it burnout is coming because these decisions all need  to be made, the business will now wait on you and if you do not make them, they're gonna keep, new things are gonna pop out and because of decision fatigue are so stressful you are gonna continue to not make decisions and your business is ultimately going to implode or you’re going to implode and the business is going to be left in scratch, right? In a pile of rubble, right? So this is called decision fatigue guys, and that you need to, this is for you and this is also for your employees and the people that work for you, right? Because you didn't hire them to run around and be on their heels all day stressed out trying to figure out how to run your business for you, right? You hired them because they have hopefully specific skills and things like that. You hired them for gifts that you saw in them that you thought will be really really valuable for your people to experience at your gym, right? So for you the business owner in order to thrive, you need to eliminate the energy your brain and your team spends on decisions, you need to get off y our heels, okay? You need to stop doing this. This doesn't mean eliminate decisions, right? I didn't say eliminate decisions, I said eliminate the  energy your brain spends on decisions 'cause decisions need to be made all day. You as the owner, CEO, manager of your business, your job is to make decisions but you cannot be constantly overthinking everyone of them or not knowing what to do. You need to have things in place that are clear-cut sets of logical forks. Everytime you come into a  decision, there's a fork there, I can go left or right, yes or no, up or down. You need to go over the situation and say when this happens, I always do this and that always is based on numbers, when I do this 80% of the time this is the outcome so I'm always gonna do this and I am going to accept the 20% fail rate that happens as a result, right? The reason why you're not making decisions is perfection. You are trying to be perfect  and you will not be perfect in business. It will not happen. Perfectionionismultimately lead to your business not being, not thriving at all. It’s  also going to  put you in survival mode, right? So it’s essentially when this happens, I always do this. I always do this because x amount of the time this occurs, right? And when you do this, you have more energy left to do the things that give you more energy. That's your job in business- is to find the things that give you energy and thrive there. Find people that are better at the things that don't give you energy, that give them energy to work for you and then everybody is super freaking' happy and you get those machines that spirals up, right? You get things where you can take a weekend off or week off or you can be sick for a couple of days and your team still gonna make, they're gonna still get together on coaches meetings and they're still gonna talk on how to make the business better because they care and these things give them energy. Like the role that you carved up for them gives them energy. This activates happiness chemicals like dopamine, serotonin, and oxytocin in their brain. It activates thrival mode. When that happens they want to be there, they want to keep  it going, right? We activate stress hormones from being reactive, not having systems, you activate survival mode which is going to sap your energy. So, because your day is full of these sap energy that trigger hormonal cascade like adrenaline cortisol or they, you know because you are doing that you're in this survival mode and either that or you're doing things all day that give you energy but triggering feel good chemicals of dopamine which is a reward when you activate or works in another part of the brain that goes off and makes you thing like, "Oh! Awesome. We found this amazing thing, We’re on the right track." Oxytocin which is a chemical of loving connection allows you to be present for your members and really be the mayor of your gym or walk around and distribute those chemicals back out to people. Oxytocin is that chemical of like, vibe and environment, right? The chemical that you can't quite put your feel in it, your finger on but when you walk into the room, you're like Oh! This is good energy, it got some good juju going. That's oxytocin! And it's relayed in a very mystical way but it is a real chemical that plugs into your brain and it is actually a chemical that give mothers when they birthed a child. When they're helping them with the pain relief because it helps raise that chemical that loving connection chemical that overrides the pain that they're going through and it works incredibly well in everybody, right? We produce an indigenous in our bodies but if we don't activate it through stimulation then we can't distribute it to others. When we distribute to others they see an increase in oxytocin and now they feel like really a big part of what you're doing and it helps with retention, it helps with word of mouth, it helps them tell people. "Hey, this place is amazing! You need to come and check it out because they're handing out oxytocin like crazy!" Like can you feel, he looks at you, friend need some oxytocin utilize, I know this place where they are just like dumping it on you everyday because there's this guy that walks around that owns it and he is a mover, a shaker and guy or girl, his doing awesome things and it is really really important and I could tell he is really important but guess what, he knows my name. And when he says my name, that gives me, they are not saying this but it gives me a serotonin dump too because now I feel status and recognition, that's what a serotonin is. I can feel status and recognition and it puts them in thrival mode, it puts your clients and members in thrival mode and when they are in thrival mode, they get results. They get results like their brain starts sending this cascade of the downstream, cascade of chemicals throughout their body that activate every muscle fiber, that activate, you know, cardiovascular systems. Allows them to run faster, climb higher, lift more weight, allows them to make better decisions because you are giving them a system that eliminates decision making and decision fatigue, right? And that is so important guys because you know in a culture fuel by burnout, the culture run itself down and your resilience becomes compromised and the immune system of your business, this is when viruses enter the  systems. If you have viruses in your system, whether that be a pin of gallery of members, a few coaches that don't like the way you're doing things or have opinions on things, that is because viruses have entered a system that is compromised. That is because there’s something in your system or in the culture that ran itself down and don't be mistaken what you might think is culture in your business may might not be cultural at all, just because you built a place that people come together and work out together and they feel good every now and then, doesn't mean you developed culture, okay? Alright? So, how you do this for your team is you deliver systems around peo ple and these are called SOPs, okay? They're called, trying to get back on this one here, they're called SOPs. What SOPs are, aretandard Operating Procedures, right? This is a set of  logic and algorithms for your people so it's easy so then they wouldn't have to run up to you everytime something happens. They're be like, this happen again what do I do? Bla bla bla, right? When that happens you created an SOP right? This is where it's like team meetings, sitting down with your team, and saying,  everytime guys this happens, you do this. Alright? No matter how different the situation seems, if the end thing  you're dealing with is this, then make this decision and I'm okay with whatever happens, and if it’s a wrong decision, I'll own it because I am the one who created the system, right? Then your team will go whoa, okay well, we are going to make that decision for you. You don't need to worry about it.  Why don't you worry about being well for the gym. Right? That is what gonna happen, okay? It is essentially a set of systems for person to eliminate the decision fatigue, right?. So this is really really important that you eliminate the decision fatigue, you pull them out of a reactive state and put them in a proactive state. They also put you in a proactive state and you end up in this environment and culture. This is what culture is. This is what we are talking about here guys is I am breaking culture down to actionable steps for you, right? And when you have culture and talent, it allows you to become the mayor. So let us just review real quick, you need to establish a vision, mission and principles first. If you have not sat down to establish your vision, mission and principles first, everything else beyond that is gonna be impossible to do, okay? Once you have established  vision, mission and principles and what vision is, is you know essentially your one to three-year plan like, where do you see this thing going. And it can't be something like you know, super vague description of what you want the business to feel like. It has to be  the real hard stuff like what does your life look like in 3 years. What has go right in the next 3 years for you to say that this is a success: How much money needs to be in the bank account, how many people are in your team?, what roles have you filled in your team?,  who is your avatar client?, what is your goal for your avatar client?, what do you want to invent?, what value do you want to give to the world through your business and what principles does your business operate on, what is the operating system of your business, okay? When you do these things, it allows you to create culture, it allows you to create real culture, not accidental culture by just getting a bunch of people in a room, working out together, right? Because working together is only a small part of culture, it opens the doors to create culture but it does not create culture, right? So you are going to find talent and build a team. Hire slow, fire fast, right? Take your time, hire really good people. Have a process and a system for finding and hiring talents, and nurturing them and onboarding them, getting them to adapt your culture and getting them to enter into the physical parts of your business: the ABC’s and Ds. And having a standard for that. You do that then you build a team of several of thoses and you hire A’s, A’s hire Es, I'm sorry, A's hire A's, B's hire C's and D's don't hire at all, right? Smart people wanna be around with smart people and dumb people just wanna be king, okay? And that's a quote, I didn't think of that quote, that's a quote I live by in my business: A's hireA's, B's hire C's, D's don't hire at all. Smart people want to be around with smart people and dumb people just want to be king, remember that, okay? Fourth, technology,automate, right? Automate and eliminate things like just get them off your plate with technology and then also ask yourself like what can you just eliminate that you're doing altogether. Like what are you doing right now, like just out of a redundancies sake that you just probably, if you just didn't do it. Like is it taking 30% of your time but it only has like a 2% impact on your business, just eliminate that thing and let the trips fall where they may and you will be surprised how much you thought building up these things  your head that don't really need to be done. Then, you automate the ones that are left. You think, like hey, do I really need to be that guy who responding to every text messages? Every text message? Can I even respond to every text messages? I cannot, so I need a system to respond to text messages for me. Do you have, you know, I have leads coming from my website where are they going? Are they going to be in an email box somewhere and I have to wait for the next day to respond to them and then I have to go to my email inbox and make all these decisions and it takes me an hour to go through or do I just have a system that as the leads come in, they get a text message back immediately that answers their questions,starts a dialogue, confirms to book appointments, lets them know we got it and gets them to show up. It eliminates having to check email for an hour everyday, right? Or at least get email down in 20 minutes cause you don't have to type emails and no one responds to email anyway, why use an email, right? Number 5, eliminate decision fatigue with SOPs for your team. Build SOPs, sit around if there is anything you do more than twice a day in your business or even once a day in your business with a daily task, record a video of you walking through your gym on how you do it and on your phone, record a video and on YouTube, create a YouTube channel or put these videos somewhere in some sort of platform where your team has access, showing them how to do everything. Here's how you clean the bathroom everyday and you walk around the gym and you show them how to clean the bathroom everyday, I always do this, I always do this, if this isn't done you are not doing a good job, make sure you do this. You have that video there and then when you task somebody with that and that is their job, if they keep messing up or they keep asking you questions, you can say, I created a video on this and I need you to watch that video and follow that video, okay? And then, they go watch the video instead of you having a conversation of walking them through the bathroom again for the fifth time, right? Same thing with how you mop the floors in your gym. Create a system, record a video, here's how you run the walk behind machine, here's how to fill it up, it's always on this way. Just really put your phone in camera mode and recording in selfie mode, you walk him through in doing this, showing them where everything is, right? It's all being systemized in your business. And then sixth, the most important part, remove yourself. I don't necessarily mean physically remove yourself, you know, you can and you should be able to, and you are going to want to every now and then, you know, take vacations every now and then. You know, the mayor doesn't remove themselves from the city. The mayor is all around the city making appearances, right? So, you,  your job becomes making appearances, showing up to your team meetings and making sure, really all you're doing as a mayor is making sure all the systems are working and you have people in your system, operating those systems, right? Say, you have your operating manager, you have your admin person, you have your head coach and your checking with each of these people and say how's  the system running?  Are there any changes in the system? If they start talking about a thing that you have an SOP for, you know they are not talking about the system, they are not following the system. You can say, "Hey! We have a system for that, we have an SOP for that. Are you following the system? You are not? Okay, go back watch that video or read that thing and tighten up that system." If they start talking about the actual system and say, “This is not working”. Then, you reinvent that system, right? That's all you gotta do. You just go and  say, "Hey! Let’ss find a better way to do that, you know, like we are taking too much time to do warm ups everyday because the way we are introducing the workout  and the way that we are going over the workout, the way we are leading the workout, the things that we are doing in the warmup are not practical so can we find more efficient things, more efficient movements, more efficient ways of introducing the workout, more efficient ways of making our members know what the workout is before they walk in the door so that they are already prepared for certain thingsand not taking 10 minutes to put on their lifting shoes if it is an Olympic weightlifting day like that is how you systemized those things, right? You remove yourself from it, like you'll be objective about it and say this is how it should be done. Then make it so you can physically remove yourself, right? And then last we've done all that, you start to systemize your life. Along the ways to systemize your life, you as the business owner, most business people that have things going on in their business that are not running well, it's usually because it's not people, the old saying is people don't have business problems, people have personal problems that manifests in their business. This is the truth. Like, you, if you wake up every morning and you're like what shirt do I want to wear today, and then, what pants do I wanna wear today and then, what shoes do I wanna wear today and you've got four different versions of each those things and 16  for around you know, 166 passbook combinations that is going to start your day of in a very noisy decision routine mode. Like, you know, simplify your wardrobe, right? Make it so everything can match regardless of your pick: this shirt, these pants, and these shoes, right? Like, I, myself have one pair of shoes I wear daily, I have tons of shoes for different situations but if I'm going to work, I have two pair of shoes and they're white and they're grey, right? And they're stylish and they work and I am comfortable in them. And then, for my pants I don't pick super bold neon colors that clash with other things. I pick colors like black, and grey, and tan, and white, and things that can go with almost any color of  shirt. And then my shirt, that's where I bring in a little bit of color, right?  That's where I’ll red, yellow, blue and all these colors cause they'll go with any of my shorts, right? And maybe, occassionally there is a clash but it eliminates that being in a high rate, right? I can make it like so I can throw on almost anything in the morning, get ready in about 5 minutes. Then, be super happy, feel good about the way I look and not feel like I just spent a lot of time on a decision that should have been very very simple. The decision should be, am I going to put on clothes today? I will put on clothes today, okay, go there, you know,which shorts do I want to wear today, which shirt do I wanna wear today, I want to wear the blue one. Okay, cool. The black shorts go, let's put them on, let’s put on the grey shoes, walk out the door and get to work, right? Easy, simple, standardized. That is just one example of things you can systemize in your life, right? And it is all about awarness, it starts with awareness first, guys. It starts with awareness that you are spending too much energy on decisions that's leading the burnout because these things add up, right? The small decisions add up, right? And it leads to burnout and you know, culture feel by burnout guys is a culture that has ran itself down and your resilience is compromised and when this happens viruses enter the system. If you're spending on your personal life a lot of times on decisions that are not high-value decisions, that fatigue is going to manifest in your relationship with your wife or girlfriend or friendships and your family, right? Like, and then it happens in your business, you take it to work with you and now you are a mess at that work, right? So, it does, all this stuff affects everything, guys. And this is why you need build systems, this is why you need to get educated on systems, this is why you implement systems, and this is you know, really a call to action for you to go and do those things that you are not already doing because everyday, you go by doing it you are getting closer and closer to burnout, okay? So that's it, guys! If you are watching and you are on the inside of BLG then, you are already awesome. If you are not, then go to biglittlegyms.com,  fill out the form for a discovery call. You are gonna meet with me because that's what I do in my company. I still meet with all my clients first hand for strategy session and we're going to talk about your current situation, your desired situation, and what's in between getting you there and how we can remove those blocks. So, if you want help with that and that sounds something you just want to have a discussion about, then go to biglittlegyms.com (http://biglittlegyms.com/) and book a discovery call with me. We'll see you guys, soon. Have a great day!

2. 

   25 May 2021

   Becoming the Mayor of your Gym (Part 1) | Building a Real Company

   Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys, good morning! It's Coach Will of Big Little Gyms and today, I want to talk about becoming the Mayor of your gym. I have my whiteboard behind me and you may or may not be able to see it. And right now, in my video and I look at myself, it shows up backward. I don't know if Facebook flips it around so you can see it. But anyway, we're going to talk today, guys. This might be part one of a couple of videos that I do that I think you’re gonna be probably right spot on for just about anybody who runs a gym and is running [inaudible 00:01]. Most businesses fail and most businesses think it's all about strategy and credentials when building their team and they don't realize that the real, real money shot in their business is the talent and the culture. So we’re talking about that means because gym owners think because they built a business full of people who like to work out and hang out together that they built culture when they often haven't built anything that has to do with culture. They just built a good place to go workout, they haven't built at any type of scale. They don't have any, you know, there's nothing of real substance there in regards to actual culture and it's usually done on accident and not on purpose. It was not engineered in, there's no guarantee that it's going to stay around. This is also the reason why businesses have customers. That’s the number one reason for businesses that have customers and have cash flow, fail. Actually, I looked this up. I looked this up and I found it and also I found a bunch of graphs and studies. I was looking up the number one reason why businesses fail and they pulled like start-up founders and business people and consultants. And this is like a poll of, like, tens of thousands of people in business that make way more money than all of us and they're like, “What were the top reasons businesses fail?”. And number one was no market need. Okay, the number one was no market need which means that no one in the area wanted it. They may start a business [inaudible 00:01] no one in the market, right? This could be a software company, could be an app, it could be a bulk more business, it could be any number of those things. And the number one reason why they fail is because they invest in something nobody wants, right? Now it might be the case with your gym but it’s probably not, more likely in your market. People want you to sell, more likely every market and even the most pro downtown in the middle of nowhere. There's a gym somewhere making millions of dollars. Might not be your gym but there are gyms doing it, okay? And every market in the most pro downtown in the middle of nowhere in the country, there's product-market fit is already done for you, so you don't need to really worry about that. People want fitness, they want what you have, they want lifestyle, behavior change, they want nutrition, they want all of these things, right? Number two is they run out of cash, okay? So they run out of cash, they just, you know, their cost rises faster than the cash flow can accumulate to cover the cost they want in business, right? And for some of you that's a real thing, right? But for most of you guys, you got a little bit of runway in front of you, you got a while ago and acquired a business tomorrow. But you know, the thing is once you get cash flow, if you don’t fix this next thing then this often kind of comes back around to bite you in the butt, right? So number three in this is so we can establish that once you have product-market fit unless you have a little bit of cash flow to cover your bills and you're able to stay open, the top reason becomes not the right team, okay? The top reason for not seeing a business becomes not having the right team, not having the right people on board and it's not having a team. Don't misunderstand me. It doesn't mean just building a team. It means having the right team, okay? The right people on board. This is how you become the Mayor of your gym and real quick, if you try to figure out what I mean in becoming the Mayor of your gym, become the Mayor of your gym means like what the Mayor does in almost every city is, they are not the person responsible for making, you know for aggregating reports, aggregating data, making delegating you know, in all these different departments. The city has so many different departments, right? It has, you know, it has a bunch of revenue-generating profit centers as a city with taxes and things like that but it also has plumbing and sewer and electrical and just probably a hundred systems that a city runs on. And the Mayor is not responsible for any of that. The Mayor is the face of the city, right? The Mayor is the person who represents the city and their job is to shake hands and kiss babies. They are not in, that they're not, they're not down in the plumbing system cranking off wrenches, right? In fact, the Mayor of most cities has probably never got electricity work in their life, probably has never picked up a wrench in their recent life. Maybe they have, maybe they have it but they're not down there cranking on, you know, not down there cranking on the bolts in the plumbing, right? Like the city, they delegate that to some type of city services division. Someone else in the service division delicate that down further to some sort of managers, that managers delegate that down for this some sort of worker bee, that worker bee goes down there and makes a repair that is necessary for the city to keep running, right? That is what becoming the Mayor means, right?. So doesn't mean removing yourself from your business. You're never gonna hear me say, “Oh like I would like you to run your gym if it's, though your gym as if you can just leave it, with intent to leave it”, right? With intent to leave it. We don’t know gym owners, nobody owns a gym just trying to build this business, we don't even have to go there, and most of you want to go there, you built this business because of the lifestyle business that serves you, right? This is the business that works for you and has a soft spot in your heart and it needs what we call “Ikigai” which is the Japanese word for a reason for being where it meets these four criteria that make someone feel whole to own the business, right? And that is what you're good at, it’s what the world needs, that's what you're passionate about and it's where you can make money doing, right? That's what Ikigai is. And my goal is to become a Mayor so you can achieve that because you want to walk in your business and not feel like you have to do anything. Once you walk into your business, you feel like you want to do it. I'm excited to do this thing with my business. So I wanna put my whiteboard over real quick here coz’ I got a bunch of stuff and this time I want to show you guys it’s very practical in regards to this. So just give me a second when I flip this thing over. I lost a little thing that holds it all together. Of course, we got technical difficulties going on during our live broadcast. I got to fix this. Scott is shaking hands and kissing babies. That's right. It is all about shaking hands and kissing babies. So I wanted to kind of break this down to another level for you guys, coz’ *inaudible* walk with the actual steps and you spend your time watching things like this, okay? So what is building a real company? There are five things that you need to know for talking about building a real company. Number one is we’re talking about the entrepreneur's dilemma. So what is an entrepreneur's dilemma? An entrepreneur’s dilemma is a situation where you start a business, you figure it out a little bit, you figure out the base moving parts. You like one of the five or six things my business is done every day to run this thing. You did a few customers. You start making a profit and profit to cover your bills and maybe pay yourself a little bit and then have a realization that you're a slave to your own machine. You built this machine and you've got all these different roles you're responsible for. Making possible these different roles for your business where I can give that today because I only got like 10 minutes to finish this video. And I wanna make sure it's concise for you guys. [Inaudible 00:03] situation you built yourself into a machine. You kind of like the matrix and you're plugged into the matrix. You don't need to realize it and that like matrix can't run without you, without taking your energy, right? So I’ll tell you some situations where if you stop, the money stops, you essentially bought yourself a job. You probably left your job to do this and then after a couple of years, you like damn it, I have a job again.  Not enjoying this, right? So I’ll switch hands because I am AMRAP-ing holding with my right arm, it is killing me. So what is a real company? A real company is a business that runs smoothly, without you. It runs. It doesn't mean it has to run without you. You know right here, it can run smoothly without you so you can take a vacation. You can walk away from the gym. You can take a week off and it still generates profits and it still runs smoothly and you're not losing money because the real cost of a vacation for your business is not the cost of the vacation. The real cost of the vacation is the opportunity cost that you experience when you walk away and shit falls apart and revenue stops coming in and no one's there to do sales. No one's there to onboard a new client, no one's there to coach the classes. So business just stops, right? And even if the shortcomings wouldn’t cost you money, they will in the long term. If you have one of those gyms where I coach every class and I could take a weekend off, my clients don't care, I can close down for the weekend, and they’ll be okay with it because I’ll come back Monday. You'll get away with that for a little bit but eventually, your client’s better gym down the road, a gym owner that runs this stuff like a real business is uptown on the road. They're gonna see the fact of that, they're gonna be attracted to that because that’s the kind that they want to work with, be surrounded by, and just gonna go over there before too long. That’s what's gonna happen, okay? So you build a business that doesn’t need you. Maybe the business wants you, maybe your staff wants you, maybe your people, I mean your clients want you but they don't need you, right? They're gonna have the same experience, same fulfilling experience, right? And really like you coming in as the Mayor and shaking their hands and kissing their babies, just puts it over the top for like, “Will came over to me”. That's what I did for my gym the last couple of years. It was like fighting over someone and said hi to him and said their first name. It was like they were talking to, you know, a movie star because that's how I was held in my gym. I wasn't held in their guard up like some coach that they always have access to. When they have a high level of access to you, they tend to, so I’m looking for, then and not like really value that much, right? But when they don’t see you that often, you forgot their name and you commonly say their name, now sun over the moon, they just became a member for like, two more years coz’ it like “Will cares about me, and here’s this guy that’s to big things and is a mover and a shaker”, right? So you have to be able to remove yourself from your business, right there. Sorry. I just read that. You had to remove yourself from your business right here. You don’t have to remove yourself from your business if you want to coach 2 to 5 classes a week and that fulfills you, fills up your cup and allows you to help be the Mayor of your business, and draws people in.  And if you're going to coach, you know, 9 AM CrossFit and like all of a sudden [inaudible 00:02]  when I’m CrossFit because you're coaching today and that helps you be the Mayor of the gym, then that's amazing. It gives you energy. That’s really how you can encapsulate all of this. Like if your business is built to do the things that give you energy, then you're succeeding in business. If it forces you to do things that take away your energy, if you feel like after you do something, you have less energy, then you are on the wrong track. If you do something and afterwards you're energized by it, like I invite you in this video for you guys, then like you are on the right track. You’re operating in your Ikigai, okay? So number four, you're hiring and managing a team that's going to become number one priority once you've got cash flow, even if it's a little bit and you have customers. This is the number one success to freedom in your business. Over the weekend, we have the BLG Flagship Summit and you all the gym owners have done all the marketing stuff, all the sale stuff. They've done all this stuff with us in our business and we got to talk and I was, you know. I really then think, you know, hiring and delegation and things like that. We're gonna be a sexy topic for the weekend so I really didn't plan to talk about it very much. But by day two, it was all we were talking about,  all these successful gym owners. That's all they were stressing, but that they had done well that had worked for liberating them to be able to be in Phoenix, here. While the business still, when I turn, profit. Then one gym owner, I was sitting in the elevator, and she was getting a text from her Manager and her Manager sending a smiley face and say, “We just signed up three clients” while she was here and we are going to the pool party at the Flagship Summit. That's what’s going on. And I was like right there, I smiled and I was like “This person is being the Mayor of their gym”. This is how it must be done, right? She loves being at her gym but she also loves being at this pool party right now. She can do it and not feel bad. And her coach is excited to tell her about how they signed three clients the day she was gone, right? That's how you build. That's what a real good team looks like, right? That's what A’s do. We hire A’s, right? That’s the next big part, guys. If A’s hire A’s, and B’s hire C’s, right?  You don't hire people because of the credentials, you don't hire people because they're qualified. That's not why you hire people. You don't hire using strategy and credentials and like things like that. You also don't use the higher, the most skilled person and anything, right? Like you don't want a specialist or the worst things you can do for your gym. If your gym largely serves normal people which most of our gyms do. Might be the case you’re talking to someone who runs the competitor’s specific gym, where everybody's against the competitor. I don't think that's most gyms these days. Most gyms aren’t making money. Anyways, most gyms are passion projects but if you are a for-profit gym serving normal people, you usually want to hire the best athlete in the gym, right? And the reason why is because that's a specialist, right? That's someone really really good at one thing. You probably also want to hire the very very best coach in your gym and that all sounds crazy for me to say but like your job is not to hire someone to fill this one need for a short-term purpose. You're trying to build a team of A’s. And here's the thing is A’s hires A‘s. So if you hire someone that's a generalist that's really really good at a lot of things, they're good at, see they’re, see they’re really good at coaching but they're also really good at admin but they're also really good in management, in management skills but also really really good at cleaning the gym, they do it all, start out by cleaning the gym, they can do all these things that gives them energy, hire that person, bring them on board. Because it will happen. A’s follow A’s, right? And also a thing about A’s is like these people that have strong core values and it probably aligns really really well with your business and when that happens, like, you really don't have to give them very much input. Like you really can't persuade them anyways because a lot of times A’s are smarter than you. As a gym owner, honestly, like I’ve hired some A’s and most of them are smarter than me. Right, most of them are smarter than me. I'm, you know, really really good with a couple things, there’s things that I'm not good at. That's why I hire A’s because A’s are smart at a lot of things, right? And they're gonna hire and attract other A’s. We’ve all seen it when like there’s some excess, excess of coaches from a gym and all A’s, because they all follow each other to the next gym. They don't track each other, right? Now B’s hire C’s. You go and hire a B, you gonna hire some kid who's a specialist because right now, you need a coach. So you hired the kid because he loves coaching fitness but then like it’s beneath him to go, smop the floor. It’s beneath him to go clean the bathroom, it’s beneath him to go do some data entry and spreadsheet work. It's below him to do all these things. You hire that kid and then when you tell him, “Hey I need you to hire an assistant, I need you to hire a coach”. He's going to hire a C, right? Because B’s hires C’s and B’s want to be king . B’s want to be king of your gym. And they want to tell you how it should be done. And they only think it’s about this one little thing that they're really really good at when we know in business, there's a bunch of things you got to be good at and this business to be good at and to do to be successful at, right? So guys, just to bring it all home at the bottom there, the main cause of death for companies that have customers and cash flow is this, okay? This you’re going to see me doing some follow-up content diving deeper on this stuff because each of this is just an overview you know, we got the Entrepreneur’s dilemma. You know, starting a business figuring it out, getting customers, making a profit and then building yourself in that, into that machine as a slave of the machine, right? Like you pretty much are doing with redundant work over and over and over again, low-value work. When you should be doing with high value work of business, so what I mean by that is when you're doing work that you can pay someone to $20.00 an hour to do, you are, you are putting yourself in a position where you are devaluing yourself and you're going to go out of a business eventually. Like it's going to lead to burnout. You know most is finding at the BLG Mastermind this weekend, the Flagship mastermind and the Summit, half the gym owners that were there, there were 20 some gym owners there. Half of them there had bought their gym. It’s a second-hand gym they bought off to someone else and we asked them why the previous owners left the business. Every time, it was burnout. It was burnout every time. Most of the gyms were bought during COVID. These were gyms that were bought because of the COVID thing. The COVID thing, I understand the reason why some people got out. Because some people were kind of getting their exiting anyways. For me, we had extra strategy in our gym and COVID just brought for a couple of months like in we did everything we needed to do and it was with the intention to do that. So the business that did that but most, most gyms were acquired  2, 3, 4 years ago by someone who’d burnout. We talk about like you know, the issues that were all these things. It was all these things. So that’s today, guys. That’s we’re talking about becoming the Mayor of your business and what you need to focus on. This is what it takes to build a real company. So if you’re watching and you’re in the program, look forward to more of this stuff. This is where we're going to do a lot of heavy lifting on the trainees here in the coming. How to do this, step by step by step, break this stuff down, how to use systems to build a team of A’s. So you can remove yourself and become a more powerful business. I'll tell you, for me and my business, every time I hired an A, my revenues jumped up in a very short period of time afterwards because it allowed me to focus on the revenue generating part of the businesses that I did not focus on all over the things, maybe even make the service better. Whatever the thing allowed me to be freed up to work on that part of the business. So I need to create more content, that allows me to create more content. Whatever the thing was, it just made it so I had free time to do it. It also means like I just enjoyed life a little bit. That’s when we started this business. If you’re not in the Big Little Gyms program, go to biglittlegymscom. Check us out, put the information in, book a discovery call with me, and let's chat. So you have some opportunities. There are some openings to join our program right now that probably won’t be available to you in the near future. We're doing this kind of special thing right now. So I will leave it at that because I will not spill any beans and this will probably be evergreen and people will gonna see this in the future so I’m not gonna talk about anything special we had going on right now. You fill in a call to hear about that. Talk to you guys, soon. Have a good day. Bye!

3. 

   16 May 2021

   Fractals in Business

   In today's episode, we are tackling "fractals in business" as I want you to start looking at your business fractally. Did you know the importance and how it affects if we understood how fractal works in our business? We could probably start to see the strategies and tactics on how to grow our business. By understanding the patterns, you may already know what is the next move you must take. You'll start to figure out the who, what, where, why and what do you need, so you can get what you need! I am also going to share and explain to you one of the most important Principles which can actually allow you to run a way more successful business and be a lot less stressed out. This is the Principle I'm currently deploying on my business and it also the stuff that earns us a lot of clients! Sincerely, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Hey guys, what's going on? It's Coach Will, with Big Little Gyms. And today, I want to talk about fractals in business. Okay, so what is a fractal? First off, a fractal is essentially a pattern inside of a pattern, inside of a pattern, inside of a pattern. It almost continues. It can continue like infinitely, it doesn't always... but it's something that exists in nature, right? Like, in nature, these fractals everywhere, like, you can look at a tree. And a tree, for example, will have its branches, it has its root system, and it has its trunk and then it has these branches. Then off the branches comes the leaf, and then you could look at the leaf itself that it produces. And the leaf itself will have a stem, which kind of comes up off the tree, which tree would be the group for the leaf itself. And then the leaf itself, has all these little veins that run through it, kind of almost in the same shape as the tree, right? And then as you zoom in on those little veins that go through it, each of those veins has veins that kind of mimic the shape of the leaf. And then as you zoom in on those, it goes further, further, and further. And we see this all over the place and nature. We see it, for example, if you were to look at the Grand Canyon, the Grand Canyon has an almost infinite number of fractals. At least, probably so many, you probably couldn't count how many fractals it has. If you were to look at it from space, it is this big hole in the ground with all these little tributaries and canyons that break off, right? Then, as you zoom in on just one wing of the Grand Canyon, you'll see that there are more Canyons that kind of look like the Canyon that you're zooming in on, right? And then as you zoom in on that Canyon, that Canyon has little Canyons that look like the Canyon you’re zooming in on, and it keeps going, and it keeps going, and it keeps going. And we see this pattern throughout nature and we've seen it throughout human life. Your offspring, if you have children, are like a fractal of you, right? They're fractal of you and your significant other, right? And that keeps on going and continues to be, like, a piece of you throughout generations, right? Because you're part of that fractal pattern, right? We see it in that nature, and then we see it all the time, in business too. Like, people think that business is, some like, construct that we've created, that doesn't exist in nature. And the reality we, as humans, created the construct of business. And we've been doing it for thousands and thousands of years. And we've been trading in commerce, in business this way. And as time goes on, it starts to look more and more and more like nature. We start to find more and more like nature, because ultimately, humans are over time, going to concise this construct down to the path of least resistance, right? There’s no mistake about the way that we do business works, and how it works, and how it works in relation to nature, right? That’s why understanding these things is so important, and why I talked about them is because we have to zoom out to the bigger picture principles that are at play in nature. If we understand those, we could start to see the strategies, and we start to see the tactics, without really having to show them, right? I don't have to share with you some like, fly-by-night marketing trick, because if you can see the patterns, if you can see it, you will start to already know what is next. You can almost, like, it’ll raise your level of sensory acuity, which is like a sensory acuity is your ability to pick up on small things, and for your brain to almost subconsciously just deliver to you. Like, what you need to do next, and what you need to go look for next. If you don't have it, what will happen is, you'll start to, as you understand these patterns, you’ll start to figure out the who, what, where and why of what you need so you can get what you need, right? Rather than just, like, going and looking for some like, trick. You’re going to say, okay, who do I need to acquire? What do I need to learn? It's going to become more evident to you, clear to you, who you need to acquire, and what you need to learn, and when you need to do it. And that's why understanding the fractal of business is so important, right? And another way that we can look at this as well is, over the last hundred years, there's a guy named… I think it was Wilmer Pareto, but it's Pareto's principle. Which Pareto Principle, is essentially that the 80/20 rule, and it kind of more or less uses math to describe this fractal pattern that we're talking about that goes on in nature, and that's that like, for every 100 people, roughly 20% of the people are going to be responsible for 80% of the output or the production, or the opinion, or whatever the thing is you're measuring, right? And you can see this throughout our business, and if we understand this in our business, it can actually allow us to run a way more successful business and be a lot less stressed out. And I'm going to explain to you this real quick because, if you understand this concept, it's going to become really clear to you, and you're going to even see it in your own business. You're like, “Oh, I already know who the 20% of the people are”. So, how we see this, is essentially use a gym, that whatever number of members you have, you have within your membership base, 20% of people are going to be responsible for 80% of, say, if you were, if you were to roll out like an upsell program, or like a nutrition program, or something new and exciting, that you want to sell over time. If you were to take out those launches and you were to measure the percentage of members who went for those things, they're going to find that it's roughly about 20% of your members that were responsible for the success of that program, right? That's if you do a really good job, right? If you do a really, really poor job then naturally, like, you're going to see a lesser percentage. But say, you're doing an optimal job, doing these things, you're going to see success rate right around there, right? And then, say, of a 100 people, and you sell 20 of them into this program, and let’s say, it's a nutrition program, and the goal is for them to have some sort of transformation, it doesn't have to be weight-loss, it could be habits based, behavior based, it could be mindset based. It could be, there's a number of ways you can measure transformation, doesn't have to be caught up in weight loss. I know everybody's been talking about that over the last few years. But we know these days that, really, like, the biggest change we can see in people in the biggest impact we can have on someone is in their behavior and their habits, right? So, we could change our behavior, we could change their capabilities. If we can change their capabilities, we can change the results that they can get on their own, right? Essentially, we can make a more efficient and effective person that doesn't need to hang on our coattails in order to get success, they can do it on their own. And because we are the ones that facilitated that, we as the business owner, as the coach, as the expert, reap the benefits of that financially, because they're happy to pay us when we do that, right? So essentially, like, say, you have a program like that, where you have 20 people in a nutrition program, what you're going to probably see, is out of the 20 people, roughly 20% of them are going to have the most success, have like, 80% of success. When you go and measure up, like, say, it was weight loss and you're measuring pounds, right? And say, you have a group of 20 people and you go to measure all the weight loss, and you see between the group of 20 people, you lose a 100 pounds. What's going to happen is, you’re going to have 4 people who are probably going to lose, like, 10 or more pounds each and be responsible, say, 4 people that lose 20 pounds each, and they're going to lose that 80 of the 100 pounds, right? And the rest are going to be responsible for the other 20%, right? You guys have probably seen that time and time again, right? If any of you guys have ever run anything like a nutrition challenge or a weight loss challenge, or anything like that, when you go to look at the success rate, you're like, oh, like 20% of these people had, like, most of the results, right? And then, it’s vice versa. It’s the same when it comes to customer service issues, or churn in your business, or troublesome customers, right? You can always count on roughly that there's going to be 20% of your people that are responsible for 80% of your hardships as the business owner, as far as the customer service goes or draining the system. In fact, that's something that we're actually working on right now, here at Big Little Gyms. We've grown this business really successfully over the last two and a half years. We've served over 300 gym owners. And in that process, we have had to expand and contract, expand and contract, right at the tree trunk swells and then it contracts, right? And every time it swells, it creates a bunch of like side effects for the tree, right? Naturally, when we swell, we get bigger, it kind of breaks our systems operationally where we're like, okay, you know, we need to probably beef up our team a little bit, get our team and probably also realign our team. But also, we probably need to realign our customers, and also probably even be okay with shedding a few customers. And because we're not shy of growth and neither should you be in your business, you should be totally fine with growth. What happens, and what I see a lot of gym owners do, if they had some experience with growth, and when they grow, and they experience the side effects of that swelling of the tree, they don't want to experience it again, because they think that's how growth feels. And the truth is that growth does not feel that way. That's just what it feels in your first or cycle or two when you experience growth, right? What's interesting is the second time you go back to swell that trunk again, you'll find that it's a different experience as long as you made the adjustments, right? And a really interesting, like parable that I experienced this weekend, actually, I like the mountain bike. It’s one of the things that I do for fun. And we went up to Sedona Arizona, which is one of the mountain biking meccas. It's one of the most beautiful places in the world and we went mountain biking there. And last time we mountain bike, that was my first time, and we did this trail, and the trail was a black, it's a very technical trail, it's like a world-famous trail. I went to this trail and we went down for the first time. It took us so long, like, it took us so long to get down this trail. And we were out there, like, two and a half hours on this trail. We stopped at like every crack and crevice to see, like, how do we traverse this, how are we going to get past this section and stay on our bikes, and no one gets hurt, and we did that. And we got down the trail, successfully no one got hurt. It just took us a long time, and we were out there so long, and we felt, like, the trip was so grueling, you know? And when we left, we were super, like, you know, we had a strong sense of completion. We were like, man, that was rough. And we looked at our map and we’re like, we rode 12 miles today. And usually if we ride 12 miles on a trail that we know, maybe a couple hours at most that were out there. We were out there like 5 hours, you know. And then yesterday, we went back out to Sedona and we did the same trail. And we rode the trail, and this time, we did it in, like, a third of the time we did the same trail. In fact, we did this trail probably harder. We probably took harder lines up some of the obstacles, and things that we are climbing on our bikes. And we took harder lines going down and bigger drops. And like, we were more aggressive about it and that was because, this time, I kind of knew what a little bit of the obstacles looked like, and I knew that when I came into this obstacle, I can go left or I can go right. And the first time I might have taken the wrong line, or I might have paused too long to stare at the line, and part of what stresses you out about growth, is those decisions you got to make when you're staring at right and left, not that you took the wrong line. It's that you just stress yourself out making a decision, right? The second time, you don't stress yourself in the decision you already know, because you've been down it, like, oh, I just take the right line this time, and I fly down on it, right? And that's really, like, what, you know, swelling, and the expansion, and contraction of these growth cycles feels like, right? So, you don't run from them, you don't run away from them. You re-evaluate, you step back, and if your business needs to flatline and plateau for just a minute, as long as you're making progress on the other side of things where you need to make progress, so you can push back on the gasp, then you're making progress, and it might just not be on paper. It might just not be on paper as new members or more revenue. In fact, it's going to look flat, right? But you're making this progress on the inside, right? And we have this happen with gym owners in our program where they sign up and there's an expectation set from the beginning, like, hey, you need to make these Coaching Calls, you need to make these Group Coaching Calls, you need to make time. And we set the time because we can't possibly make a time that for the 24 different time zones on the planet, or how many time zones there are that it works for everybody, right? So, it's important that our clients make the time to make these Coaching Calls if they want to get the most value out of the program. And what happens is, a lot of gym owners will join our program, and you know, for a week or two, maybe they’re not present, because they have to coach a class at that time. And that's normally when they coach that class or whatever, definitely going on. But most about 20% of them make the adjustment, and start showing up on the calls. And then, they as a result, get results. They show up on these calls and a very short period of time. They're like, “Hey, I did this in a different way, and it worked this time. I figured out something on the technical side of things, that you help me without on a Coaching Call”. They're able to accelerate their own process because they prioritize getting on the Coaching Calls. But then what we'll see is, we'll see the other, you know, it's a percentage thing, right? We'll see the next 20%, kind of, sometimes make the effort, right? They sometimes can get coverage as a part-time coach, sometimes they get it covered, sometimes they can't. And then, we'll see that fall off pretty hard. And then you get that last 20%, that really doesn't make any effort, right? See, it's easy for them for them to just keep coaching this class, that they could pay $20 an hour to have covered, instead of showing up to a call that can make them thousands and thousands of dollars recurring in their business, right? Because really, on Coaching Calls, they do that, right? Like, we’re fixing big, we're pulling the big levers on this Coaching Call. So, we'll have these gym owners that they're not thinking big. They’re thinking small, the thinking, like, oh, you know, and so, we put the pressure on them, and it’s actually we are going to start, we start doing more. If there's someone in our program and we need to lose them, because they are abusing our system, and how they would use our system, they would monopolize our time. They would insist on getting one-on-one time with us, when that was never part of the promise, right? I would always tell our new clients, like, hey, I'll make one-on-one time for you if you're making the time to show up when you need to show up first. And then we can escalate this thing to a one-on-one call. After a while, we started getting so many that we're like, “Hey, just this one time, can I do a one-on-one call?”, and then we do one, and then they want another one because we can never fix all their problems on one call, right? And so that's why they would just abuse this system. When meanwhile, we have these Coaching Calls, we have a training portal, we have a slack group, we have all these other ways for them to be resourceful and use our system that works really, really well. And the 20% of the gym owners that actually use those things, are responsible for 80% of the results that we see with people that go through our program. It was the same when I owned up my gym, right? Like, we had at one point, 4 of a member gym. And in that 4-member gym, it was about 80 of the members that were like, our core die-hard members, that like, I could offend everybody in the gym, and those 80 members would stay, like, they would stay and they would continue to pay me. And so, I always knew that we would be fine because we had that. So, that's it for today guys. That's really like, you know. I want you to start looking at your business, fractally. And also start looking at this, like, 80/20 process identifying in every system of your business. Like, where's the 20%, right? Where's the 20%, like, looking at your clients, who are the 20% that are responsible for 80% of success? Or who are the 20% that are responsible for 80% of my failure rates, or by hardships, or that are abusing my system, and fix those things, right guys? And I want you guys to have an awesome week ahead. I hope this was helpful for you, guys. This has been like, you know, this way of looking at my business, this is a principle. We're not talking about some, like, here's how you click a button and Facebook ads and create 5x or your ad spend. Like, you know what I mean? Like, you guys are out there looking for that stuff. And I swear, like, I promise you, if that's like how you're thinking about how you're going to fix your business, you’re just putting a bandaid on the broken arm, because you're not understanding and deploying the principles we're talking about here on these videos. And honestly, as the most valuable stuff I give, is like the stuff I give here for free to you guys. Because, like, really, it's the stuff that packed you guys the most. And it's also stuff that also earns us a lot of clients, because after you guys hear this stuff, you're like, oh, like, I really want to get closer to this guy. You know, I want to find out that next layer of like, how he thinks this way, or what’s the strategy he's using below these principles, to maybe carry out some of these tactics. Like, how do I do that? how do I be more like that? That's what we're all doing. That's all your clients want from you. You know what I mean? That's all your clients want from you. It has really nothing to do with you massaging my ego. It has everything to do with me, showing you like how it works for me. So, you can see that it works for you the same way in your business, because your business is pretty much, your gym is a fractal, of like, Big Little Gyms, and how I run Big Little Gyms. It really is. Like, you guys are almost like, the same blueprint on a smaller scale. And it's like, you know, so I know if it's working for me, it's working for you guys. So, I'm here to share it. So have a great day, guys. Talk to you soon. Bye-bye.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Contact Gymhacker Radio

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.