Hammer Down is the Official Podcast of the SEMA Hot Rod Industry Alliance, with a mission to help all businesses in the Hot Rod Industry be more successful. Hosted by SEMA HRIA Chair-Elect Kevin Oeste of the V8 Speed and Resto Shop and V8TV Productions, Inc.
Hammer Down: The SEMA Hot Rod Industry Alliance HRIA Podcast
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5.0(12 reviews)
12 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube76
Engagement71
Podcast Overview
Hammer Down is the Official Podcast of the SEMA Hot Rod Industry Alliance, with a mission to help all businesses in the Hot Rod Industry be more successful. Hosted by SEMA HRIA Chair-Elect Kevin Oeste of the V8 Speed and Resto Shop and V8TV Productions, Inc.
Language
🇺🇲
Publishing Since
3/14/2024
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43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube76
Engagement71
6
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excellent
Episode Length
10 minutes
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Recent Episodes
June 20, 2026
SEMA on the Hill: Fighting for the Right to Modify on Hammer Down!
In this episode of Hammer Down!, the Official Podcast of the SEMA Hot Rod Industry Alliance (HRIA) Council, host Kevin Oeste sits down with Karen Bailey-Chapman, the Senior Vice President of Public and Government Affairs for SEMA. Discover what happens when over 120 SEMA member companies head to Capitol Hill to interface directly with the influential congressional staff members who keep the wheels of government turning. From fighting back against sweeping EV mandates to pioneer-level policy drafting for advanced vehicle safety technology, this episode highlights how grassroots automotive advocacy is successfully protecting small manufacturing businesses and the freedom to modify vehicles across America. Topics Covered * The Mechanics of Capitol Hill Advocacy: Kevin and Karen pull back the curtain on the SEMA Washington Rally, explaining why building relationships with congressional staffers is the ultimate gatekeeping mechanism for passing favorable automotive laws. * The ADAS Functionality and Integrity Act: A deep dive into SEMA's proactive "Right to Modify" legislation, which utilizes cutting-edge research from the SEMA Garage to establish clear modification standards and onboard self-testing for vehicles with Advanced Driver Assistance Systems. * The Motorsports Fairness and Permanency Act: Karen lends her expertise as a self-proclaimed "tax policy nerd" to explain the ongoing fight to secure permanent seven-year tax depreciation schedules for local racetracks, leveling the economic playing field with other sports facilities. * State-Level Battles and Overturning Obscure Regulations: A look at SEMA's broader advocacy footprint beyond D.C., including public lands access, protecting tracks from nuisance laws, and successfully repealing an old state law that technically made lifted trucks illegal. Get Involved! Learn more about advocacy and what you can do to strengthen the voice of the Automotive Aftermarket! http://semahq.org/ Tune in and subscribe! Join the SEMA Hot Rod Industry Alliance: https://www.sema.org/hria
February 13, 2026
Fake Parts, Real Problems: Manufacturers Fight Fake Hot Rod Parts on Hammer Down!
Fake Parts, Real Problems: Manufacturers Fight Fake Hot Rod Parts on Hammer Down! The Official SEMA HRIA PodcastHost Kevin Oeste sits down with Jeff Grantmeyer (Borgeson Steering) & Brian Downard (Lokar Performance) to expose the rising problem of counterfeit & knockoff hot rod parts flooding online retailers. From fake steering boxes & missing springs to warranty scams & safety risks – they share real stories, how they're fighting back, and crucial tips to make sure you're getting GENUINE hot rod parts and quality. The conversation highlights challenges manufacturers face from fake products sold on platforms like eBay and Amazon, including:* Customers unknowingly buying inferior knockoffs that use stolen part numbers, photos, or "equivalent to" phrasing in listings to appear in searches.* Real-world examples of warranty fraud, such as missing components (e.g., return springs on e-brake cables, altered MSD boxes), swapped inferior parts for credit returns, and customers receiving help for non-genuine products.* Safety concerns with critical components like steering gears, throttle cables, and drive-by-wire systems, where cheap copies lack proper R&D, testing, and liability coverage.* Manufacturers share tactics they've adopted: requiring proof of purchase/photos for warranties, branding/laser-etching/date-coding parts, listing authorized dealers on websites, and reporting fraudulent listings to eBay/Amazon (though it's often a "whack-a-mole" battle).* Tips for consumers and builders: Buy from authorized sources, compare photos/details to official product images, avoid deals that seem too good to be true, check for branded packaging/castings/engravings, and register warranties when possible.* Positive outlook: Both companies report strong sales, ongoing innovation to stay ahead, and recent policy changes (e.g., elimination of the de minimis exemption for low-value imports) that may help reduce cheap overseas knockoffs.* The episode emphasizes education, due diligence, and supporting American-made quality to protect brands, builders, and enthusiasts in the long-term health of the hot rod industry. Subscribe today for more!More about the SEMA Hot Rod Industry Alliance:https://www.sema.com/hria (https://www.sema.com/hria)#HammerDownPodcast #SEMA #HRIA #HotRod #MuscleCar #CounterfeitParts #FakeParts #Lokar #Borgeson #MadeInUSA #HotRodIndustry #CarCulture
December 17, 2025
Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!
Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!On this episode of Hammer Down! The Official SEMA HRIA Podcast, Kevin Oeste dives into the world of automotive merchandise, branding strategies, hot rod industry insights, SEMA Show behind-the-scenes, apparel design tips, and more with special guest Tim Sousamian of Traders ABM. Tim shares his journey from truck accessories to running massive pop-up merch ops at SEMA and events all over the country.Key topics covered:* How to start small with branded merch without overcommitting inventory* Avoiding common pitfalls like over-relying on logos and matching quality to your brand's image* The risk-reward of event merchandising, including on-site manufacturing in custom rigs* Turning merch into a profit center or marketing tool for hot rod shops and buildersFunny moment: Kevin admits to wearing more SEMA gear than his own brand's stuff – his wife cringes, but it's great promo!Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed. Subscribe today for more!More about the SEMA Hot Rod Industry Alliance:https://www.sema.com/hria (https://www.sema.com/hria)Traders ABM:https://www.tradersabm.com (https://www.tradersabm.com/) #HammerDownPodcast #SEMA #HRIA #HotRodIndustry #AutomotiveMerch #BrandingTips
12 total episodes available
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Frequently asked questions
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- What is Hammer Down: The SEMA Hot Rod Industry Alliance HRIA Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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