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Hard Calls with Trisha Price

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by Pendo

5.0(7 reviews)

22 episodes

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Podcast Overview

Every product leader has to make them: the high-stakes decisions that define outcomes, shape careers, and don't come with easy answers. The Hard Calls podcast, hosted by Trisha Price, features candid conversations with product and tech leaders about the pivotal decisions that drive great products and the pressure that comes with it. From conflicting priorities and unclear success metrics to aligning teams and navigating executive expectations, you will hear compelling stories and best practices that drive business outcomes and help you make the Hard Calls. Real decisions. Real stakes. Real leadership. Presented by Pendo Learn more at pendo.io/ Follow Trisha Price on LinkedIn: https://www.linkedin.com/in/trisha-price-3063081/

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7/22/2025

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Recent Episodes

June 24, 2026

Stop asking for buy-in and just ship it.

Most pivots fail not because the idea was wrong, but because the leader waited too long for everyone to agree. Steve Sewell, CEO of Builder.io, didn't wait. He told his team the decision was made, the conversation was over, and they were burning the boats. It worked and it resulted in two products now growing simultaneously. The inflection point for Builder.io was the same one every product company is navigating right now: when AI enters the picture, layering it onto an existing product rarely works. Sometimes you have to build something entirely new. In this episode, Trisha Price and Steve dig into what it looks like to completely invert the software development lifecycle, why the cost of code is trending toward zero, and how QA becomes the next bottleneck no one sees coming. Here's what you'll discover:<ul><li>Steve made the call to pivot Builder.io without full alignment and stopped the conversation entirely. What he learned about leadership when consensus isn't possible.</li><li>Prototyping with the real codebase instead of throwaway tools means developers receive a "mockup" that's already working code. The handoff practically disappears.</li><li>The entire software development lifecycle is inverted. Code first, get feedback immediately, and iterate in hours instead of months. The bottleneck is no longer writing code.</li><li>When you spawn a hundred agents and ship fast, QA becomes the wall you hit. Steve's approach to autonomous QA bots that negotiate fixes with coding agents before a human ever reviews.</li><li>Perfect specs are a fantasy. Text is a low-fidelity medium for representing a user experience, and no amount of planning replaces putting something real in a customer's hands.</li></ul> Episode Chapters<ul><li>(00:00) Welcome and Introduction</li><li>(00:31) Recording Live at Pendomonium</li><li>(01:05) The Hard Call: Pivoting Builder.io Without Alignment</li><li>(03:54) Burning the Boats: Leading Without Consensus</li><li>(05:35) The Strategy vs. Ground-Level Tension</li><li>(06:18) Empowering Designers and PMs to Build with Real Code</li><li>(08:54) Why Static Designs Still Fail at Handoff</li><li>(10:10) Inverting the Software Development Lifecycle</li><li>(13:00) Ship Fast, Get Feedback, Iterate Relentlessly</li><li>(13:41) When PRs and QA Become the Bottleneck</li><li>(17:00) Why Perfect Specs Don't Work….and Never Did</li><li>(18:55) Autonomous QA Bots and Agent-Human Collaboration</li><li>(21:05) Greenfield vs. Mature Products: QA Risk Is Different</li><li>(22:47) The Curmudgeon Agent: Testing for User Resistance</li></ul>Love the episode?Be sure to follow or subscribe to the Hard Calls podcast and share it with anyone navigating product transformation or working to build better product sense. Every subscription helps more product management leaders find Hard Calls. Presented by Pendo. Discover more insights at https://www.pendo.io. Connect with Trisha Price on <a href="https://www.linkedin.com/in/trisha-price-3063081/." target="_blank" rel="noopener noreferer">LinkedIn</a>Connect with Steve Sewell on <a href="https://www.linkedin.com/in/steve8708/" target="_blank" rel="noopener noreferer">LinkedIn</a>

May 12, 2026

Planview's CPO on Making Intelligent Bets When You Can Barely See Six Months Ahead

Too many companies are treating AI like a checkbox. Board pressure, competitive anxiety, and a fear of being left behind are driving product teams to ship AI features before they've defined the problem they're solving. Louise Allen, Chief Product Officer at <a href="https://www.planview.com/" target="_blank" rel="noopener noreferer">Planview,</a> has seen this movie before and it ends the same way Agile did when it became the goal instead of the means.Recorded live at Pendomonium 2026, Louise joined Trisha Price to talk about what it actually looks like to lead product through transformation: reorganizing around a platform model, making intelligent bets with incomplete information, and building AI into your product in a way that delivers measurable business outcomes.In this episode, they dig into how Planview built Anvi, its agentic AI product, why governance isn't a dirty word, and how a novel integration with Pendo guides is bridging the gap between conversational AI and traditional SaaS interfaces.Here's what you'll discover:<ul><li>Louise's hard call was restructuring her org around a platform model, which meant hard conversations with people who built the products that got Planview here. Being right about the future doesn't make it easier.</li><li>AI is not the goal and treating it like one is exactly why most AI initiatives fail. Louise draws a direct parallel to how Agile became the destination instead of the vehicle.</li><li>Product management is a business role, not a requirements role. As the CPO title expands across the Fortune 500, Louise makes the case for why product has to lead transformation, not support it.</li><li>Three-year roadmaps are gone. The job now is making an intelligent bet, shipping it, and being ready to pivot. Louise explains how her team operates with confidence inside that uncertainty.</li><li>Trust in AI agents comes from transparency and audit trails, not just performance. Louise breaks down how Planview thinks about governance, and why getting that right is what separates real enterprise AI adoption from a failed rollout.</li></ul>Episode Chapters<ul><li>(00:00) Welcome and Introduction</li><li>(00:31) Recording Live at Pendomonium</li><li>(01:45) The Hard Call: Reorganizing Around a Platform Model</li><li>(03:30) When People Become Bigger Than Their Products</li><li>(04:45) Making Faster Bets with Less Information</li><li>(05:55) Why Three-Year Roadmaps Are Gone</li><li>(06:45) Product Management as a Business Role</li><li>(08:45) AI Accelerates the Need for True Product Leadership</li><li>(09:30) AI Is Not the Goal: Lessons from the Agile Era</li><li>(11:00) How Planview Built Envy and Got a Head Start</li><li>(13:00) The Hybrid World: Agents and Traditional Interfaces</li><li>(14:30) Managing Agents, Governance, and Who Gets to Push the Button</li><li>(16:00) Building Trust in AI Through Transparency and Audit Trails</li><li>(16:45) How Pendo Guides Bridge Envy and the SaaS Interface</li><li>(19:30) Paying It Forward: Women in Product and Technology</li></ul>Love the episode?Follow or subscribe to Hard Calls and share this episode with any product or business leader navigating AI strategy, org transformation, or both. Every subscription helps more product leaders find the show.Presented by Pendo. Discover more insights at <a href="https://www.pendo.io/" target="_blank" rel="noopener noreferer">https://www.pendo.io.</a>Connect with <a href="https://www.linkedin.com/in/trisha-price-3063081/" target="_blank" rel="noopener noreferer">Trisha Price</a> on LinkedInConnect with <a href="https://www.linkedin.com/in/louise-k-allen-5703861/" target="_blank" rel="noopener noreferer">Louise Allen</a> on LinkedIn

April 17, 2026

How a Designer Shipped a Year of Work in Two Months

A year-long project. Two months. A small team, a few back-end engineers, and a QA resource. Ed Case, Director of Product Design and UX at Vantaca, didn't set out to become an engineer. He set out to ship faster and figured out that the fastest path ran straight through the codebase.The shift happening in product teams right now isn't just that AI writes code. It's that the walls between design, product, and engineering are coming down - and the teams moving quickest are the ones who stopped caring which role owns what.In this episode, Trisha Price and Ed Case dig into what it actually looks like when a designer gets into the codebase, how that changes the relationship with engineering, and why velocity without the right feedback loop still gets you nowhere.Here's what you'll discover:<ul><li>Ed's team had months of momentum behind a full application rewrite and had to kill it. What he learned about incremental value shaped everything that came after.</li><li>Moving designers into the actual codebase (not just prototyping tools) compressed a year-long project into two months and made engineering handoffs nearly disappear.</li><li>Fewer people, tighter communication, and shared ownership of outcomes removed the noise that slows most software teams down.</li><li>Shipping faster means shipping the wrong thing faster, too. Early access groups, feature flags, and real usage data keep the speed honest.</li><li>From learning version control to building a design OS, Ed's practical steps for any designer or PM ready to move beyond prototyping tools.</li></ul>Episode Chapters<ul><li>(00:00) Welcome and Introduction</li><li>(01:34) Ed's Background: Fine Arts to Product Design</li><li>(02:04) The Hard Call: Killing a Full Application Rewrite</li><li>(05:09) What Incremental Value Actually Means</li><li>(05:36) How AI Is Compressing the Product Lifecycle</li><li>(06:32) From Figma Prototypes to the Real Codebase</li><li>(08:09) The Project: Rebuilding a Major Product in Two Months</li><li>(11:20) How This Changed the Relationship with Engineering</li><li>(13:10) Using AI for Analysis and Building Conviction</li><li>(14:19) Tools of the Trade: Cursor, Claude Code, and GPT</li><li>(16:49) UX Research in an AI-Accelerated World</li><li>(19:18) Why Production Is Where You Learn the Most</li><li>(22:00) Faster Velocity to Outcomes, Not Just to Ship</li><li>(22:29) Practical Advice: Getting Into the Codebase</li><li>(28:37) QA as a Critical Part of the AI Workflow</li></ul> Love the episode?Be sure to follow or subscribe to the Hard Calls podcast and share it with anyone navigating product transformation or working to build better product sense. Every subscription helps more product management leaders find Hard Calls. Presented by Pendo. Discover more insights at <a href="https://www.pendo.io/" target="_blank" rel="ugc noopener noreferrer">https://www.pendo.io</a>. Connect with Trisha Price on LinkedIn at <a href="https://www.linkedin.com/in/trisha-price-3063081/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/trisha-price-3063081/</a>.Connect with Ed Case on LinkedIn at <a href="https://www.linkedin.com/in/edward-case/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/edward-case/</a>

22 total episodes available

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Frequently asked questions

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What is Hard Calls with Trisha Price?: Every product leader has to make them: the high-stakes decisions that define outcomes, shape careers, and don't come with easy answers.

The Hard Calls podcast, hosted by Trisha Price, features candid conversations with product and tech leaders about the pivotal decisions that drive great products and the pressure that comes with it. From conflicting priorities and unclear success metrics to aligning teams and navigating executive expectations, you will hear compelling stories and best practices that drive business outcomes and help you make the Hard Calls.

Real decisions. Real stakes. Real leadership.

Presented by Pendo

Learn more at pendo.io/

Follow Trisha Price on LinkedIn: https://www.linkedin.com/in/trisha-price-3063081/
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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