Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Health Marketing Collective

Claim This Podcast

by Inprela Communications

5.0(6 reviews)

64 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality56

Social0

YouTube0

Engagement32

Learn more

Podcast Overview

*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen. Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry. But we’re just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential. Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about: Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling

Language

🇺🇲

Publishing Since

2/16/2024

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality56

Social0

YouTube0

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

38 minutes

Performing excellently!

good

Publishing Consistency

Every 13 days

Recommendations available

Unlock the full report to see detailed tips

poor

Episode Thumbnails

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

• YouTube presence analysis
• Social media reach metrics
• RSS compliance scoring
• Podcast 2.0 features
• Technical standards

What's Included in Your Full Report

Detailed Analytics

Complete breakdown of all 19 authority metrics
Personalized recommendations for each metric
Industry benchmarks and comparisons
Technical RSS feed analysis and compliance scoring

Growth Strategies

Step-by-step action plans for improvement
Quick wins to boost your score immediately
Pro tips from successful podcasters

Get your free podcast insights report

See how your show performs across every key metric

Instant delivery

No spam

Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

2 verified contact emails on file for Health Marketing Collective

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

July 8, 2026

Why Relevance Is the New Competitive Advantage

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today’s episode, Sara Payne sits down with Kamal Bhandal, Senior Vice President of Invisalign Global Brand at Align Technology, to discuss how healthcare brands can earn true cultural relevance and become part of the everyday conversations, communities, and lifestyles of their audiences.With deep experience at the intersection of healthcare, technology, and consumer marketing, Kamal Bhandal has played a crucial role in establishing Invisalign as one of the most recognizable names in healthcare. She’s led marketing transformations spanning everything from AI-powered systems to brand strategy, and in this episode, she shares her approach to building lifestyle-driven relevance, making social media a force multiplier, and learning directly from the consumers, especially younger generations like Gen Z who are shaping brand expectations for the future.We break down what it really means for a healthcare brand to be relevant in people’s lives, why it’s essential to embed authenticity into your marketing practices, and what other healthcare leaders can take away from the next generation’s playbook for engagement, inclusivity, and community building.Thank you for joining us at the Health Marketing Collective, where strong leadership meets marketing excellence because the future of healthcare depends on it.Key Takeaways:<ol><li>Relevance Is Earned, Not Assumed</li><li>Kamal emphasizes that brand relevance means earning the right to become part of people’s lives. It’s about understanding your audience on a deep level—not just through data, but by sitting “knee to knee” with customers, embracing their worldviews, language, and daily challenges, in order to craft resonant and meaningful brand experiences (02:01–06:03).</li><li>Investing in Consumer Understanding Is Non-Negotiable</li><li>Carving out time and budget for ongoing consumer immersion isn’t a “nice-to-have”; it’s foundational. Kamal stresses that gathering insights from both current and potential customers (from providers to end users) is the necessary first step for unlocking true relevance and building impactful marketing strategies and communication plans (06:46–08:21).</li><li>Social Media as a Force Multiplier</li><li>Rather than viewing social media as a mere channel, Kamal advocates treating it as an arena for discovery, community, and co-creation. Social platforms enable healthcare brands to both “edutain” audiences (educate + entertain) and foster true connection not only direct-to-consumer, but through providers and wider communities. Social listening and active engagement also drive real-time insights that can reshape marketing and product decisions (15:12–19:57).</li><li>Let the Next Generation Lead</li><li>To be relevant to Gen Z and beyond, brands must co-create with these consumers, not just market to them. Kamal shares how involving Gen Z voices “at the table” from the very beginning accelerates relevance and helps avoid misaligned assumptions. This collaborative approach is now essential as culture and expectations move at unprecedented speed (20:32–22:34).</li><li>Marketing’s Role in Fostering Team Culture & Embracing Change</li><li>Strong marketing leadership mirrors the principles of consumer relevance within teams by understanding individuals’ goals, fostering a culture of learning, and celebrating experimentation (including failures). Kamal underscores the importance of team chemistry, delegated voice, and supporting risk-taking as integral to ongoing organizational transformation and innovation (25:50–29:45).</li></ol> Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.<a href="https://health-marketing.captivate.fm/inprela">Inprela Communications</a>

June 24, 2026

Marketing's Most Underrated Superpower

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today’s episode, we’re joined by Gwen Cantarera, Senior Director of Global Marketing at Nordic, for a deep dive into the critical role of alignment in organizational success and how marketing leaders can serve as catalysts for trust, connection, and strategic clarity. With experience leading global strategy, partner marketing, and communications for a complex healthcare consulting portfolio, Gwen brings a powerful perspective on breaking down silos and building bridges within healthcare organizations across the U.S., Canada, and Europe.The conversation focused on why alignment is more than process and documentation; it's fundamentally about relationships, vulnerability, and trust. Drawing from a rich entrepreneurial background, Gwen shared why marketing often sits in a unique position at the heart of an organization, able to both gather diverse perspectives and act as the nexus for communication between teams like sales, delivery, and internal counsel. The discussion explored how curiosity and emotional intelligence are indispensable for marketing leaders aiming to create shared understanding and move organizations in the same direction.Key Takeaways:<ol><li>Alignment Is Built on Relationships, Not Just Process: A key theme that emerged was that organizational alignment doesn’t stem from more meetings or elaborate documentation but from frequent, informal, and transparent communication that builds trust. Gwen described how regular gut checks, open brainstorming, and a willingness to ask questions in real-time pave the way for true alignment across departments. It’s the “sausage making” the unpolished, vulnerable moments that ultimately drive connection and understanding 08:35.</li><li>Marketing as the Organizational Heartbeat: One concept discussed was marketing’s unique vantage point. Marketing often has touchpoints with every part of the business, from delivery to sales to counsel, making it ideally positioned to collect diverse inputs and act as the connective tissue. If approached with curiosity, marketing is able to notice dissenting opinions, identify where teams are misaligned, and distill the core issues so the organization can move forward together 01:26.</li><li>Vulnerability and Curiosity Are Essential Leadership Qualities: The discussion explored how effective marketing leaders model vulnerability by putting half-baked ideas forward for feedback and are not afraid to be corrected. This requires setting aside ego and demonstrating a willingness to learn in public, which encourages a culture where others feel safe to contribute openly. The willingness to “put down the wrong answer” is often the fastest way to arrive at the right one 14:08.</li><li>Transparency Through Open Dialogue Drives Impact: Several points were raised about the importance of intentional, open forums like “True North,” where anyone from C-suite to front-line consultants can hear what marketing is working on, ask questions, and share feedback. These sessions open the doors not just for reporting, but for meaningful, cross-functional dialogue that surfaces blind spots, fosters psychological safety, and establishes trust as the foundation for passionate, productive conflict 16:14.</li><li>Shared Language and Shared Purpose Accelerate Alignment: A key theme that emerged was the power of creating a common language and analogies to help diverse groups of engineers, clinicians, legal, and marketing work together effectively. When alignment is achieved, the organization will see messaging and positioning propagate organically, and leaders will notice their ideas reflected back by stakeholders without having to explain repeatedly. True alignment is visible in the pervasive, shared understanding and reference points adopted across teams 35:09.</li></ol> Thank you for tuning into the Health Marketing Collective, where together, we navigate the intersection of leadership, marketing, and healthcare transformation.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.<a href="https://health-marketing.captivate.fm/inprela">Inprela Communications</a>

June 10, 2026

The AI Search Gold Rush: What’s Worth Your Time (and What’s Not)

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today’s episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experience crafting digital marketing strategies for both startups and Fortune 500 brands. Featured in AdWeek, Business Insider, Fierce Healthcare, and Marketing Dive, Vincent has become a key thinker on the future of marketing, especially as AI rapidly reshapes the landscape of how consumers find and trust information.As AI-driven search tools become more prevalent, marketers face a barrage of new acronyms, shifting priorities, and a swirl of tools promising the next competitive advantage. But is all this hype justified or is confusion clouding marketers’ judgment? Sara Payne and Vincent Grippi discuss the challenges, myths, and real strategies for thriving in the world of AI search, uncovering what businesses should and shouldn’t be chasing in the age of rapidly evolving algorithms.Key Takeaways:1. SEO Fundamentals Still Rule Ignore the Hype Around New AcronymsDespite the explosion in AI search tools and terminology, Vincent stresses that marketers don’t need to throw out their SEO playbooks. Google has clarified that AEO and GEO are myths; strong, traditional SEO remains the foundation for ranking and discoverability in AI search results (03:02, 06:23). Chasing new acronyms or unproven tools is likely to waste time and resources.2. Chasing Hacks and Tool-Based Shortcuts is Risky (and Costly)Vincent warns against “hacks” like AI-generated spam content or gaming platforms like Reddit, which may yield short-term wins but almost always backfire, leading to plummeting rankings or even platform bans (04:09, 04:41). Many popular tools are simply wrappers built on top of existing AI like ChatGPT and charge steep fees without meaningful results. Marketers should be wary of proprietary “visibility” scores or brand metrics that vary wildly between platforms (16:05).3. Discoverability is the New Visibility: Focus on Meaningful PresenceAI search changes how users access information summaries, replacing ten blue links, and click-through rates on web content are falling fast (20:12). Marketers must go beyond surface-level “visibility” to focus on discoverability: mapping high-value, original content to the specific prompts and research needs of their ideal customer profiles. This means prioritizing non-commodity content, such as unique research, proprietary data, case studies, and expert perspectives (08:46, 12:26).4. Thought Leadership and Digital PR Are More Important Than EverAI search doesn’t just reward what’s published on your site it pulls in podcasts, videos, ratings, reviews, and third-party features. Sara and Vincent emphasize the necessity of digital PR, proactive reputation management, and strategic media placements to build both authority and trust (23:26, 25:26). Genuine originality and credibility whether in written articles, public speaking, or interviews set brands apart in both the algorithm’s eyes and consumers’ trust.5. Marketers Must Reframe Success Metrics and Build Trust, Not Just TrafficThe AI search landscape demands new thinking around measurement: instead of obsessing over conversions or clicks, marketers should triangulate traditional SEO metrics with AI visibility, share of voice, and brand sentiment. With fewer referrals from search, ultimate success is about influencing perception, discovering new audience touchpoints, and fostering trust by surfacing reliably credible, compelling information where it matters (19:01, 36:07).Thank you for joining us for this conversation on staying grounded and staying ahead amidst the noise of AI search. Be sure to subscribe for more insights, where strong leadership meets marketing excellence.Learn more about Vincent and the work he does at <a href="https://www.grippimedia.com/" rel="noopener noreferrer" target="_blank">https://www.grippimedia.com/</a>.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.<a href="https://health-marketing.captivate.fm/inprela">Inprela Communications</a>

64 total episodes available

Recent guests on Health Marketing Collective

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Linda Zebian

Guest

Larry Zarin

Guest

Mark Ostrom

Guest

See every guest on Health Marketing Collective

Deep-dive analytics for Health Marketing Collective

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Health Marketing Collective?: 2024 Signal Award Winner

Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare.

This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen.

Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry.

But we’re just getting started.

The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential.

Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about:

Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.