- 6
- Episodes
- Monthly
- Cadence
- 2025
- First episode
About Health Practice Insights
Health Practice Insights is the podcast for allied health practitioners who want fresh ideas and real world stories to support the way they grow and market their practice. Each episode dives into practical, evidence-based growth and marketing strategies to attract the right patients, increase profitability and improve how your practice runs day to day. You’ll also hear in depth conversations with practice owners, practice managers and experts who share what’s worked, and what hasn’t in their own practices, so you can adapt the lessons to your own situation.
- Publisher
- C2M Consulting
- Category
- business · business · health & fitness
- Language
- en
- Explicit
- No
- First episode
- 1 May 2025
- Latest episode
- 26 Oct 2026
Latest episodes
6 episodes in the feed.
26 Oct 2026
Opening My Own Clinic: Taylor Campbell
Opening your own clinic: Taylor Campbell on leases, costs, and backing yourself Thinking about opening your own massage or allied health clinic? Taylor Campbell, owner of Breathe Massage and Movement, shares how she turned the idea into a practical plan and built the confidence to take the leap. About this episode Host Wallace Long speaks with Taylor about her journey from massage therapy training to working in established clinics and eventually opening her own space in South Australia. She explains how growing client demand, hands on experience with clinic operations, and support from the people around her shaped her decision. Taylor walks through the realities of setting up: choosing a location, assessing rent and finances, reviewing a commercial lease, planning the fit out, arranging insurance and utilities, and preparing for unexpected costs. She also covers how she kept many of her existing clients, attracted new ones through local marketing and word of mouth, and communicated a price increase. The conversation also looks at the client experience she wanted to create, and at setting boundaries so the business fits the way she wants to practise. Her advice: trust your instincts, back yourself, and lean on the people who believe in you. In this episode Moving from study to full time practice and managing the physical demands Deciding when to open a clinic: confidence, finances, and client demand Choosing premises, understanding the lease, and the fit out Insurance, startup budgeting, and pricing Branding, local marketing, and creating a calming space Boundaries, sustainable scheduling, and future plans Chapters 00:00 Taylor’s journey to opening her own clinic 01:40 Transitioning from study to full time massage work 03:00 Managing the physical demands of the job 03:55 Building a client base and taking the first step 05:39 When the idea of owning a practice took shape 06:13 Confidence, finances, and deciding whether to take the leap 07:29 Finding the right premises 09:05 Planning the space and weighing the options 11:05 Choosing a location that works for clients 13:07 Getting support with business decisions 14:05 Understanding the lease and getting professional advice 15:38 Fit out, utilities, and setting up the clinic 17:07 Insurance and business responsibilities 18:13 Budgeting for startup costs 19:39 Pricing, retaining clients, and communicating changes 20:57 Scheduling and building a flexible work week 21:41 Refreshing the brand and attracting new clients 26:08 Creating a calming client experience 27:54 Client bookings, reminders, and communication 28:55 Classes, workshops, and future plans 29:52 Boundaries, confidence, and avoiding overwork 33:03 Professional associations and continuing education 34:08 Taylor’s advice for practitioners considering their own practice 34:34 Closing remarks Guest Taylor Campbell, owner of Breathe Massage and Movement https://breathemassagemovement.com/ (https://breathemassagemovement.com/) https://www.instagram.com/breathemassagemovement/ (https://www.instagram.com/breathemassagemovement/) https://www.facebook.com/breathemassagemovement/ (https://www.facebook.com/breathemassagemovement/) Resources mentioned Massage & Myotherapy Australia https://www.massagemyotherapy.com.au/Home (https://www.massagemyotherapy.com.au/Home) Share this episode Know someone who could benefit from hearing Taylor’s story? Feel free to share this episode with them. Disclaimer This podcast is for informational purposes only. The views expressed are those of the hosts and guests and do not constitute professional advice. We make no representations or warranties regarding the accuracy, completeness, or applicability of the content. You should consult your professional advisors for specific advice relating to your situation. Transcript [Paste transcript or link here] Credits Host: Wallace Long Production: https://c2mpodcasts.com.au/ (https://c2mpodcasts.com.au/) healthpracticeinsights@gmail.com About Health Practice Insights Health Practice Insights is your practical resource for growing your allied health practice. Discover growth strategies for your practice at https://c2m.com.au (https://c2m.com.au) Follow Us Apple Podcasts (https://podcasts.apple.com/us/podcast/health-practice-insights/id1811764290) Spotify (https://open.spotify.com/show/0v0RbciSQX8QzgBtlZhzUx?si=c5368ada89ff45ba) https://www.instagram.com/healthpracticeinsights/ (https://www.instagram.com/healthpracticeinsights/) https://www.facebook.com/people/Health-Practice-Insights-Podcast/61575815522554/ (https://www.facebook.com/people/Health-Practice-Insights-Podcast/61575815522554/)
16 Sept 2026
Dr Alex Manson: A Dietitian's Career in Research
In this episode I speak with Dr Alex Manson, who chose a career in research over clinical practice. You'll hear about Alex's field of interest, what a career in research looks like, collaborations, mentors, and how her research is opening doors for allied health professionals and improving children's health across Australia. Key Topics Dr. Alex Manson's career path from dietetics to research The impact of school-provided meals on child health Community involvement in school nutrition programs The benefits of nutritious school meals beyond dietetics Australian policies on school food and international comparisons Challenges and opportunities in implementing school meal programs Research methods in public health nutrition The role of community and local sourcing in school food Chapters (00:00) Introduction to Dr. Alex Manson and her background (02:06) Deciding on dietetics and exploring career pathways (04:27) Honours research on children's school food intake (07:42) Research findings on children's nutrition and public health impact (08:34) The importance of early intervention and school settings (10:02) Support systems and mentorship in research (11:25) Australian school food policies compared internationally (12:49) Benefits of school meals for development and environment (13:46) Current programs like Kickstart for Kids and their role (14:42) Considerations in creating school meal programs (16:06) A universal but tailored approach to school meals (17:31) Parental interest and preferences for school meals (22:42) Food literacy and integrating nutrition education (24:07) A typical week in Dr. Manson’s research and advocacy work (25:33) Surprising aspects of research and career insights (26:29) Challenges in research funding and career sustainability (27:53) Advocacy and growth in the school food sector (30:45) Next steps for expanding school meal programs (33:35) Feedback mechanisms and community engagement in research (34:30) Closing remarks and future outlook for school nutrition in Australia Mentioned in this Episode (https://c2m.com.au/dr-alex-manson-a-dietitians-career-in-research/) Follow Us Apple Podcasts (https://podcasts.apple.com/us/podcast/health-practice-insights/id1811764290) Spotify (https://open.spotify.com/show/0v0RbciSQX8QzgBtlZhzUx?si=c5368ada89ff45ba) Website (https://c2m.com.au/health-practice-insights-podcast/) Instagram (https://www.instagram.com/healthpracticeinsights/) Facebook (https://www.facebook.com/profile.php?id=61575815522554) Linked In Newsletter (https://www.linkedin.com/newsletters/health-practice-insights-7332941679525564416) Disclaimer. This podcast is for informational purposes only. The views expressed are those of the hosts and guests and do not constitute professional advice. We make no representations or warranties regarding the accuracy, completeness, or applicability of the content. You should consult your professional advisors for specific advice relating to your situation.
11 Nov 2025
My First 5 years as a Private Practice Owner
Physiotherapist Daniel Lee talks about his first five years as a private practice owner - Any Stage Physiotherapy and Sports Medicine, in Sydney, Australia. You’ll hear how Daniel built his referral networks early on, his first clinic, employing his first staff member, the challenges he’s faced, and the opportunities along the way. From a solo practitioner, creating a business plan, building a professional support team, winning contracts, managing a team of healthcare professionals, Daniel is building a sustainable and successful business. We discuss what the practice looks like now, including clinical presentations and patient acquisition strategies, and we also hear the role the Australian Physiotherapy Association has, and continues to have in his practice’s success. Follow Us Apple Podcasts (https://podcasts.apple.com/us/podcast/health-practice-insights/id1811764290) Spotify (https://open.spotify.com/show/0v0RbciSQX8QzgBtlZhzUx?si=c5368ada89ff45ba) Health Practice Insights Email Newsletter (https://c2m.us9.list-manage.com/subscribe?u=24dca6663243aca6781c4a03e&id=1324760762) Linked In Newsletter (https://www.linkedin.com/newsletters/health-practice-insights-7332941679525564416) Instagram (https://www.instagram.com/healthpracticeinsights/) Facebook (https://www.facebook.com/profile.php?id=61575815522554) C2M Consulting (https://c2m.com.au/) Disclaimer. This podcast is for informational purposes only. The views expressed are those of the hosts and guests and do not constitute professional advice. We make no representations or warranties regarding the accuracy, completeness, or applicability of the content. You should consult your professional advisors for specific advice relating to your situation.
14 Jul 2025
Ep 2. Becoming an Employer of Choice, Cecilia White
Cecilia White, HR Consultant and Director at Perks People Solutions explores the evolving expectations of both new and existing staff, offering actionable strategies for employers to adapt and thrive in today’s competitive environment. The discussion covers how to become an employer of choice by focusing on organisational culture, values, and leadership, and highlights the importance of having robust HR policies in place. Key Takeaways 1. Ongoing Talent Shortage. Finding high quality staff is increasingly difficult across the health sector, with heightened competition and rising salary expectations, especially among early career professionals 2. Evolving Workplace Laws and Compliance. Employers face more complex workplace relations and legal obligations, including new psychosocial hazard and sexual harassment laws that require proactive, preventative measures 3. Health Sector-Specific Challenges. The health sector faces unique issues such as the ‘brain drain’, competition with public sector and interstate salaries, and difficulty accessing reliable salary benchmarking data 4. Burnout as a Major Risk. Burnout is a significant concern for health professionals, driven by long hours, high stress, and workplace pressures, making retention a challenge for employers 5. Flexibility is Essential. Flexible work arrangements - including four-day work weeks, flexible hours, additional leave, and work-from-home options - are now expected and can help attract and retain staff 6. Leadership and Culture Matter. Strong, emotionally intelligent leadership and a positive, inclusive workplace culture are critical for staff engagement and long-term retention 7. Building a Strong Employee Value Proposition. Employers should define and promote their unique value proposition, focusing on culture, compensation, flexibility, and career development opportunities to stand out as an employer of choice 8. Importance of Solid HR Policies. Clear, compliant, and contemporary HR policies signal professionalism and help attract quality candidates while supporting a positive workplace environment Our Guest Cecilia White is a Human Resources Consultant and Director at Perks People Solutions - a leading provider of outsourced HR and recruitment services. Cecilia has 25 years’ experience in human resources and employment law. Perks People Solutions (08) 8273 7804 cwhite@ppsconsulting.com.au www.ppsconsulting.com.au (https://www.ppsconsulting.com.au/) Connect Host: Wallace Long (https://www.linkedin.com/in/wallacelong/) Guest: Cecilia White (https://www.linkedin.com/in/cecilia-white1/) Mentioned in this Episode Tan J et al. (2025) Trends in retention and attrition in nine regulated health professions in Australia. Australian Health Review 49, AH24268. Doi:10.1071/AH24268 Resources Use this link (https://www.surveymonkey.com/r/healthpracticeinsightspodcast) to request the following resources Ep 2. Becoming an Employer of Choice, Cecilia White - Podcast summary (PDF) Subscribe to the free Health Practice Insights Email Newsletter Follow Us <a...
12 Jun 2025
Ep 1. Increasing Practice Profitability, Philip Arnfield CA
Business advisor Philip Arnfield CA shares strategies with Wallace Long for health practice owners to improve profitability through pricing, employee retention, and customer segmentation in this interview.
1 May 2025
Welcome to Health Practice Insights
Hi, I’m Wallace Long (https://c2m.com.au/about/) and welcome to the Health Practice Insights Podcast. The podcast that brings you the business knowledge that matters most. Join us for insightful interviews with leading experts as Health Practice Owners discover fresh perspectives, the latest insights and growth strategies for their practice. In 2024 separate health sector research by the CommBank and RACGP (1,2) highlighted the main challenges faced by Health Practice Owners. increasing business costs business profitability sourcing and retaining health professional and support staff growing and maintaining patient numbers keeping up with new technology In this podcast I’ll be speaking with leading experts in the fields of finance, law, technology, human resources and marketing. I’ll be reaching out to health associations to gain their perspective, and look forward to speaking with health business owners to hear their approach to tackling these challenges in their businesses. The Health Practice Insights podcast is bought to you by C2M Consulting (https://c2m.com.au/), marketing advisors to health practices. If you’d like to find out more about this podcast you can jump on our website www.healthpracticeinsights.com.au (https://www.healthpracticeinsights.com.au) (1) Unearthing drivers of patient demand and practice productivity. CommBank Dental Insights 2024. Australian Dental Association 2024. (2) General Practice Health of the Nation 2024 - an annual insight into the state of Australian general practice. Royal Australian College of General Practitioners 2024.
Podcast Authority Score: 4 / 100
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