Hey Fundraiser!
Claim This Podcastby Mary Petersen
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Podcast Overview
<p>Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.</p><p><br></p><p>Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume.</p><p><br></p><p>If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.</p><p><br></p><p>You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.</p>
Language
🇺🇲
Publishing Since
1/12/2023
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Recent Episodes
May 22, 2026
Your Next Major Donor Is Already in Your Database
Mary teaches the 4 hidden major gift prospect profiles that live in almost every donor database — and the conversations that unlock them. She covers the 3-filter database review, the re-qualification conversation, and the staircase model that shows exactly how a $500-a-year loyal donor becomes a $50,000 major gift. This episode is full of practical language you can use this week. Mary shares examples from the book — including the "graduation day" moment when a long-time mid-level donor reali...
May 15, 2026
The Mid-Year Check-In: Are You Actually on Track?
Mary walks through the full mid-year major gift program evaluation. This episode is built on the Engineer step of her 4-step system: the phase where you get crystal clear on whether your strategy is working. She covers the 5 metrics that actually matter, how to run a pipeline health assessment, the 3 most common mid-year diagnoses, and how to build a realistic Q3 course-correction plan that doesn't require working 80 hours a week. 🪑 The Small Table Intensive. Half a day. Build or rebuild you...
May 8, 2026
The Stewardship Multiplier: How Great Thank-Yous Build Bigger Next Gifts
Mary teaches the stewardship system from Small Table Big Philanthropy — the one that turns $1,000 donors into $10,000 donors and $10,000 donors into $100,000 donors. She covers the 48-hour post-gift sequence (why a phone call beats a letter every time), the mid-year impact update format that actually gets read, the annual stewardship visit agenda, and the math behind treating donors like royalty vs. treating them like ATMs. Grab Small Table Big Philanthropy at heyfundraiser.com. If this episo...
64 total episodes available
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Frequently asked questions
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- What is Hey Fundraiser!?
<p>Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.</p><p><br></p><p>Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume.</p><p><br></p><p>If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.</p><p><br></p><p>You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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