Podcast Overview
<p style="font-size:17px;line-height:30px;margin:10px 0px;color:#333333;font-weight:900;" data-flag="subtitle"><span><b>这是一档有关户外运动和生活方式的播客！</b></span></p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本节目听友群「岳下｜户外」会发布节目信息、户外品牌团购福利、岳下自有品牌优惠券、也欢迎大家在交流户外运动和行业信息。加群方法：</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>方法一：添加小助手并注明加户外群：<span>yuexiafox</span>（微信：岳下小狐狸）</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>方法二：「岳下」公众号点击<span>“</span>加听众群<span>”</span>菜单！</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果节目对你有启发，欢迎评论、点赞、收藏、转发。你的回应对我们非常重要，是我们的前进的动力！也欢迎户外运动爱好者和从业者联系我们来做客！</span></p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>我们相信，大自然是人们获取勇气和力量的无尽源泉。我们喜欢所有热爱大自然的人，在这里，我们会分享——登山、徒步、滑雪、潜水、攀岩、越野跑、帆船、冲浪、钓鱼、飞行、跳伞、射击、龙舟等你能想到的所有户外运动。我们也分享与自然有关的一切，以及在山林河海里开开心心的人。</span><br /></p>
Language
🇨🇳
Publishing Since
12/26/2022
1 verified contact email on file for Holy Duck户外频道
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 16, 2026
一件是一件002丨 ISPO女性运动痛点解决实验室
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/93b9-audiofreehighqps/E3/EE/GAqh6-4OLhTVAAK3NgS3cyV_.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/93b9-audiofreehighqps/E3/EE/GAqh6-4OLhTVAAK3NgS3cyV_.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/93b9-audiofreehighqps/E3/EE/GAqh6-4OLhTVAAK3NgS3cyV_.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1000" data-preview="http://imagev2.xmcdn.com/storages/93b9-audiofreehighqps/E3/EE/GAqh6-4OLhTVAAK3NgS3cyV_.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.66666666666666"><br><img data-key="1" src="http://imagev2.xmcdn.com/storages/6450-audiofreehighqps/34/8A/GAqhRAAOLhTkAAi-3QS3cytc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/6450-audiofreehighqps/34/8A/GAqhRAAOLhTkAAi-3QS3cytc.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/6450-audiofreehighqps/34/8A/GAqhRAAOLhTkAAi-3QS3cytc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1000" data-preview="http://imagev2.xmcdn.com/storages/6450-audiofreehighqps/34/8A/GAqhRAAOLhTkAAi-3QS3cytc.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.66666666666666"><br></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">《一件是一件》，不是一个活动，而是一项长期计划。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">它关注的不只是产品本身，更关注产品与人的关系。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">我们希望重新思考：什么样的产品值得被设计？什么样的产品值得被拥有？对于消费者来说，每一件留在生活里的物品，都应该真正被长期使用；对于品牌来说，每一件被设计、生产出来的产品，也都应该回应一个真实的问题，而不是制造一种新的需求。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">去年，北京 SKP-S 邀请我们举办了《一件是一件001》。我们发起了一场户外旧物交换计划，也收到了几十位女性带来的旧物和故事。那些真诚的分享让我意识到，比交换一件产品更重要的，是重新理解人与物之间的关系。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">所以来到《一件是一件002》，我们决定把讨论继续向前推进。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">今年，受 ISPO Shanghai 邀请，《一件是一件》成为 Women in Motion Lab（女性运动痛点解决实验室） 的重要内容之一。两天时间，我们邀请了十二位来自不同领域的品牌创始人、设计师和产品负责人，围绕同一个问题展开讨论：如果你的品牌，只能解决女性运动中的一个痛点，它会选择解决什么？</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">有人重新设计女性鞋楦，有人希望让女性在经期依然能够自由运动；有人研究功能面料，也有人重新思考运动内衣、运动包、帽子与防护装备。我们讨论的不只是产品本身，而是每一个产品背后真正想解决的问题——为什么要开发它？它解决了什么？还有哪些地方，值得继续改进？</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">两天的现场，比我想象中更加真诚。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">让我感动的不只是十二位嘉宾毫无保留地分享自己的经验、思考和仍然面临的挑战，更是每一位来到现场的听众。大家把自己的运动经历、身体感受，以及那些长期没有被满足的需求认真写下来，投入《一件是一件》的邮筒。那些纸条上的每一句话，都让这场讨论变得更加真实，也让我更加相信：真正好的产品，一定来自真实的人。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">也特别感谢 ISPO Shanghai，将 Women in Motion Lab（女性运动痛点解决实验室） 带到展会现场，让关于女性运动产品的讨论，真正发生在行业之中。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">P.S. 本期节目为 ISPO Shanghai 现场录制。由于现场音响设备限制，后半部分录音音质与《岳下｜户外频道》平时有所不同。我们尽力进行了后期修复，但最终还是决定保留这份真实的现场感，也希望你能喜欢这场真诚的讨论。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>更多内容欢迎收听，也欢迎加小助理微信 yuexiafox（岳下小狐狸），注明“加户外群”，加入户外爱好者听友群。</span></p>本期时间轴：<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:12:57 本期节目是岳下“一件是一件002”的录制。第一日邀请到了五大女性运动品牌的主理人进行对谈。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:15:19 嘉宾首轮提问环节，围绕女性运动单品核心痛点逐一分享。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:26:10 如果对女性时装打分能打到8分，户外服装的美丽程度是多少。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:31:37 现场有奖问答环节，作为听众对户外服装的痛点是什么。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:34:47 各品牌一句话差异化定位介绍，拆解品牌核心标签，并展示产品。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:42:40 至外首席设计总监陈珊展示时装风运动背心，讲解固定杯、低饱和时装设计。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:48:57 TITIKA ACTIVE的产品研发顾问Mia展示“小怪兽”20D轻薄防皱通勤T恤，37次面料迭代研发细节。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">00:52:17 exitTING的主理人婷展示50L模块化多功能户外包，可拆卸子母包设计，多场景适配。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:03:42 omniways的两位主理人马琦和郭郭讲解菌草羊毛越野打底裤面料改良，解决瑜伽裤户外短板。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:10:57 快问快答环节，集中解答运动内衣不服帖、湿热抑菌等高频问题。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:13:07 运动跑步来大姨妈该怎么办？</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:18:38 如何看待凝视？</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:21:57 观众补充两大行业痛点：亚洲人版型不匹配、柔软面料易粘宠物毛发。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:26:00 各品牌主理人分享品牌未来愿景，送给女性听众寄语。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:31:28 第二场沙龙开始。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:31:45 节目由老柴开场，并介绍具体内容栏目、7位到场嘉宾以及这次沙龙聚焦的痛点问题。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:35:05 Aura Court主理人Vim分享女性运动配饰刻板设计、运动后难精致痛点，介绍羊毛空顶帽。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:37:24 Maia Active商品副总监郭冰冰分享女性运动舒适、多场景穿搭痛点，讲解爆款妖精裤结构工艺。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:39:49 护具品牌LONGYM练己市场增长部负责人Nemo讲解女性生理结构，膝关节受力损伤痛点，介绍专业髌骨护具。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:42:28 Vivlara创始人陈俊杰指出女鞋均为男款改版，亚洲女性脚型差异，主推多场景跑鞋。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:46:15 YIN隐创始人Ayur提出运动珠宝减负理念，讲解18K金航天材质首饰设计。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:49:49 B.Peachy创始人Ying Wong剖析女性经期户外运动痛点，讲解可循环吸收经期裤面料工艺。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:52:54 面料专家姚蔚铭拆解舒适面料底层原理，对比一次性用品与可循环纺织面料差异。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">01:58:25 现场观众提问，抛出运动内衣、无痕内裤、多用途跑鞋三大核心消费痛点。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">02:01:44 各品牌逐一展示主打单品，姚老师针对面料缩率、氨纶损耗等工艺现场提问探讨。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">02:52:51 观众共创环节，分别针对月经裤、女鞋、瑜伽裤、配饰提出产品优化建议。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">03:06:40 随机问答环节，嘉宾分别分享突破瓶颈、接纳自我、户外自救、大码女鞋等观点。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">03:14:46 嘉宾每人一句寄语，传递悦己、适配身体、重视女性需求等核心观点。</p><img data-key="2" src="http://imagev2.xmcdn.com/storages/989e-audiofreehighqps/60/3F/GAqhRAAOLhX5ADxZOwS3c7mC.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/989e-audiofreehighqps/60/3F/GAqhRAAOLhX5ADxZOwS3c7mC.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/989e-audiofreehighqps/60/3F/GAqhRAAOLhX5ADxZOwS3c7mC.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="5978.826151560178" data-preview="http://imagev2.xmcdn.com/storages/989e-audiofreehighqps/60/3F/GAqhRAAOLhX5ADxZOwS3c7mC.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="1116.0475482912334"><span><br></span><br>
July 13, 2026
Vol.95 户外装备怎么选？男女购买到底有什么差异
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">本期节目，我们邀请户外装备评测人<strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">蟹老板（�<span>蟹老板的户外Vlog</span>）</strong>和我们的老朋友<strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">米雅（�<span>米雅MiyaHoo</span>）</strong>，一起聊聊男女购买户外装备时不同的消费逻辑。从参数与颜值、功能与体验，到冲锋衣、羽绒、鞋袜、背包等具体装备，希望能给准备入坑户外或升级装备的朋友一些参考。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">更多内容欢迎收听，也欢迎加小助理微信 yuexiafox（岳下小狐狸），注明“加户外群”，加入户外爱好者听友群。</p><img data-key="0" src="http://imagev2.xmcdn.com/storages/27ec-audiofreehighqps/D1/2D/GKwRIDoOKkZ5ABO8cgS1ytnq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/27ec-audiofreehighqps/D1/2D/GKwRIDoOKkZ5ABO8cgS1ytnq.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/27ec-audiofreehighqps/D1/2D/GKwRIDoOKkZ5ABO8cgS1ytnq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1000" data-preview="http://imagev2.xmcdn.com/storages/27ec-audiofreehighqps/D1/2D/GKwRIDoOKkZ5ABO8cgS1ytnq.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.66666666666666"><br>本期时间轴：<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>00:00 </span></span></strong><span>开场：为什么我们想聊男女购买户外装备的差异？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>01:38 </span></span></strong><span>嘉宾介绍：蟹老板和米雅分享各自的户外经历与装备故事。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>05:03 </span></span></strong><span>为什么想做这期节目：相比讨论生活方式，我们更想聊真实的装备需求。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>10:31 </span></span></strong><span>男女购买装备最大的刻板印象：彼此眼中的消费习惯到底有哪些不同？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>13:02 </span></span></strong><span>参数党</span><span><span> VS </span></span><span>体验派：男生为什么更迷恋参数，女生真的更看颜值吗？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>26:07 </span></span></strong><span>一万元预算：从零开始配置一套五天徒步装备，哪些最值得优先投资？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>38:14 </span></span></strong><span>冲锋衣推荐与避坑：哪些产品值得买，哪些功能其实有些冗余？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>55:22 </span></span></strong><span>羽绒、抓绒怎么选：影响保暖体验的关键到底是什么？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>01:12:36 </span></span></strong><span>为什么鞋和袜子，才是最值得花钱的装备？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>01:28:05 </span></span></strong><span>帽子、背包、登山杖：那些容易忽略，却影响体验的小装备。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>01:46:18 </span></span></strong><span>男女消费观真正的区别：性别之外，更重要的是经验、场景与需求。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;"><span><span>02:10:07 </span></span></strong><span>节目总结：如何找到真正适合自己的装备，而不是盲目追求参数或品牌。</span></p><img data-key="1" src="http://imagev2.xmcdn.com/storages/71d3-audiofreehighqps/88/8E/GKwRIDoOKkbuADQSzAS1yw8d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/71d3-audiofreehighqps/88/8E/GKwRIDoOKkbuADQSzAS1yw8d.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/71d3-audiofreehighqps/88/8E/GKwRIDoOKkbuADQSzAS1yw8d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="5705.118694362018" data-preview="http://imagev2.xmcdn.com/storages/71d3-audiofreehighqps/88/8E/GKwRIDoOKkbuADQSzAS1yw8d.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="1064.9554896142433"><span><br></span><br>
June 17, 2026
Vol.94 中国户外进入新周期：COA 2025年度报告解读
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>本期节目，我们非常</span></span><span><span><span>荣幸</span></span></span><span><span>邀请到了COA（中国体育用品业联合会户外产业专业委员会）主任秘书——张一夫先生，</span></span><span><span><span>围绕</span></span></span><span><span>刚刚发布的、</span></span><span><span>目前户外行业内最系统的年度研究之一——</span></span><span><span>《2025中国户外用品市场调研报告》，</span></span><span><span><span>全面解析行业回归产品、分层竞争、长期主义的趋势和细分赛道的机会。</span></span></span><span><br></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>更多内容欢迎收听，也欢迎加小助理微信 yuexiafox（岳下小狐狸），注明“加户外群”，加入户外爱好者听友群获取完整报告。</span></span></p><img data-key="0" src="http://imagev2.xmcdn.com/storages/9d13-audiofreehighqps/46/68/GAqhQKIOB9KDABY3hQSpreLi.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/9d13-audiofreehighqps/46/68/GAqhQKIOB9KDABY3hQSpreLi.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/9d13-audiofreehighqps/46/68/GAqhQKIOB9KDABY3hQSpreLi.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1000" data-preview="http://imagev2.xmcdn.com/storages/9d13-audiofreehighqps/46/68/GAqhQKIOB9KDABY3hQSpreLi.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.66666666666666"><br>本期时间轴：<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:28 本期嘉宾介绍：中国体育用品业联合会户外产业专业委员会的主任秘书——张一夫先生</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>05:41 除市场调研报告外，COA扮演的其他角色</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>14:16 中国户外市场当前的规模以及市场统计口径如何界定</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>21:18 国家当前对户外产业的态度与政策</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>33:06 当下中国户外消费者人群呈现的特征</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>46:16 当前国内户外运动热度较高的项目以及越野跑、攀岩项目等发展前景</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>57:21 如何看待“中国户外从露营时代进入运动时代”这一说法</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>58:16 未来3-5年具备增长潜力的户外项目</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:06:29 大众参与户外运动的核心动机以及阻碍因素</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:13:08 报告提出“回归真实、分层加剧、长期主义”三大趋势，回归真实的体现方面</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:19:04 如今消费者对国内外户外品牌的看法</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:21:05 如何看待“国产高端替代、国际大牌沦为平替”的现象</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:26:16 AI与户外结合，现阶段主要落地场景</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:29:52 三大核心关键词：女性消费群体崛起、市场整体稳定发展、行业迈入国家层面的全新发展阶段</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>01:37:40 想要了解更多COA相关信息，可通过中国体育用品业联合会官方网站查看</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="1" src="http://imagev2.xmcdn.com/storages/5d8e-audiofreehighqps/9F/E6/GAqhuykOB9LoAB0CSwSprf7D.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/5d8e-audiofreehighqps/9F/E6/GAqhuykOB9LoAB0CSwSprf7D.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/5d8e-audiofreehighqps/9F/E6/GAqhuykOB9LoAB0CSwSprf7D.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="4113.905325443787" data-preview="http://imagev2.xmcdn.com/storages/5d8e-audiofreehighqps/9F/E6/GAqhuykOB9LoAB0CSwSprf7D.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="767.9289940828403"><br></p>
98 total episodes available
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Frequently asked questions
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- What is Holy Duck户外频道?
<p style="font-size:17px;line-height:30px;margin:10px 0px;color:#333333;font-weight:900;" data-flag="subtitle"><span><b>这是一档有关户外运动和生活方式的播客！</b></span></p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本节目听友群「岳下｜户外」会发布节目信息、户外品牌团购福利、岳下自有品牌优惠券、也欢迎大家在交流户外运动和行业信息。加群方法：</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>方法一：添加小助手并注明加户外群：<span>yuexiafox</span>（微信：岳下小狐狸）</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>方法二：「岳下」公众号点击<span>“</span>加听众群<span>”</span>菜单！</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果节目对你有启发，欢迎评论、点赞、收藏、转发。你的回应对我们非常重要，是我们的前进的动力！也欢迎户外运动爱好者和从业者联系我们来做客！</span></p><span><br /></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>我们相信，大自然是人们获取勇气和力量的无尽源泉。我们喜欢所有热爱大自然的人，在这里，我们会分享——登山、徒步、滑雪、潜水、攀岩、越野跑、帆船、冲浪、钓鱼、飞行、跳伞、射击、龙舟等你能想到的所有户外运动。我们也分享与自然有关的一切，以及在山林河海里开开心心的人。</span><br /></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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