Hometown ADvantage - Local Marketing

About Hometown ADvantage - Local Marketing

Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like: - How do I run Facebook ads for my local business without wasting money on the wrong audience? - What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses? - How do I attract high-quality leads instead of tire-kickers? - How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today. Hit play and start getting results from your ads, not just views.

Publisher

Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses

Category

business

Language

en

Explicit

No

First episode

1 Feb 2025

Latest episode

12 Oct 2026

Latest episodes

57 episodes in the feed.

1. 

   12 Oct 2026

   49. 6 Reasons Your Meta Ads Haven’t Converted to Clients (And How to Fix Them)

   If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same six mistakes. The problem usually isn’t Meta, your audience, or your budget. It’s the recipe. Running ads without a strategy is like baking a cake with no recipe, guessing the ingredients, the temperature, and the timing, and then blaming the oven when it flops. In this episode, I walk you through the six mistakes that kill lo...

2. 

   5 Oct 2026

   48. How Much Should a Local Business Spend on Facebook Ads?

   Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't. In this episode, I break down what I actually recommend local business owners spend on Meta ads, what to realistically expect when you start small, and why $5 to $10 a day might be the best marketing move you make this year. Your audience is local so it's smaller. That means a small budget reaches a real chunk of the people you want to reach. Organic posts might reach a couple hundred people. A $5 a...

3. 

   28 Sept 2026

   47. 10 Facebook Ads Myths Keeping Your Local Business Stuck

   Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong. From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working ins...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 36 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

41

Social presence

94

YouTube

0

Engagement

32

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