Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

How Fitting

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by Alison Hoenes | women's apparel patternmaker

5.0(5 reviews)

137 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality74

Social0

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Engagement51

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Podcast Overview

How Fitting® is the podcast that explores how slow fashion brands make clothes – and businesses – that fit. In each biweekly episode, meet a relatable fashion designer or entrepreneur (the kind of indie brands who run their businesses from kitchen tables and cutting tables, not boardroom tables) and hear how the people, performance, purpose, and production shaped the fit of one of their garments. Because fit is relational before it is technical. Host Alison Hoenes (a freelance women’s apparel patternmaker) and her guests look at the things all slow fashion business owners experience in pursuit of fit. Things like the empathetic process of designing clothes that fit a niche market, the vulnerability of launching something you deeply care about, the challenges of pursuing both financial and environmental sustainability, the honest conversations with suppliers and factories, the late-night reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that give us hope for the future ethical fashion. How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?

Language

🇺🇲

Publishing Since

8/18/2020

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality74

Social0

YouTube0

Engagement51

Learn more

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excellent

Episode Length

59 minutes

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good

iTunes Tags

7.2/10

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needs improvement

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Every 15 days

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Recent Episodes

June 30, 2026

Creative Confidence, Control, and Content-Product Offer Alignment with Ceilidh of BillyNou

As entrepreneurs, we didn’t start businesses to create a job that we hate. In fact, for most of us, it is quite the opposite. We want our work to be fulfilling. But we also want it to pay the bills and not burn us out. So how do we build a business that is both fun and financially stable? That offers both creative confidence and commercial control? Where the day-to-day process feels magical, but also manageable? These are the kinds of questions that underlie all of our businesses and impact how sustainable running the business actually is. Ceilidh has experienced this first hand over the ten years she’s been running her brand BillyNou. What started as a natural dyeing hobby, became a maker business. As the brand grew, she realized both the strengths of her creative process and the limitations of her business model. In episode 136, Ceilidh shares how she’s aligning her product offering with the content she already loves to share and how the Original Overalls she started with still embody the magic she wants the BillyNou community to experience. Ceilidh Chaplin is a British designer and the founder of BillyNou, a slow fashion brand based in Provence in the south of France, focusing on unique, simple, statement pieces coloured with natural pigments and flowers. Born out of a desire for comfort and sustainability, BillyNou clothing is low impact and easy to wear. There is a strong focus on low impact fibers and using natural dyes to colour garments made with vintage and antique French linen. Most pieces are made slowly, from start to finish in her small atelier bridging the gap between fashion and craft. Ceilidh describes the natural dyes she works with as “living colours” having a charm and personality very unlike chemical dyes and offers natural dye workshops and tutorials in person and on line. She communicates her story and showcases her brand in collaboration with her partner, through high quality and visually beautiful content, encouraging people to consider their relationship to fast fashion and over consumption whilst also feeling they have stepped into a magical floral universe. What we learn about fit in this episode: Fitting the people What surprises Ceilidh about the women who buy BillyNou Why listening to her audience led Ceilidh to start teaching workshops Fitting the performance What makes some styles staples that sell for years or decades Fitting the purpose How BillyNou’s Original Overalls embody the brand’s values Why natural dyeing is a big part of the BillyNou brand and a big reason why customers buy from BillyNou How the new natural dyeing course that Ceilidh teaches is making her business more sustainable Fitting the production How Ceilidh balances control and consistency with creativity in production The moment Ceilidh realized that the content she was sharing online and what she was selling weren’t aligned People and resources mentioned in this episode: BillyNou website BillyNou Instagram BillyNou Youtube BillyNou email Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits.

June 16, 2026

Why This Circular Fashion Brand Doesn’t Gatekeep Their Patterns with Megan McCullough of The Sample Room

We’re told in fashion business that your brand’s patterns are your IP, don’t let anyone else have access to them. It is true that your patterns are one of the most legally protectable aspects of your brand’s unique fit and design aesthetic, but is gatekeeping patterns really necessary for fashion business success? Today’s guest, Megan McCullough took the opposite approach for her brand The Sample Room. 100% of styles are available as both the finished garment and the sewing pattern. Not only that, but Meg designs each pattern and style to be upcycled so that the final garment is not its final form. The unique business model means The Sample Room operates half way between an apparel company and an indie pattern company. In episode 135, we talk about the reasoning behind her decision to sell her patterns and ask the question: ‘Is there any financial benefit to working with upcycled materials?’. It’s an interesting conversation about business, fit, circular design, and more. Hear how this all fits together in her signature Workwear Jacket. Meg McCullough is a clothing designer and the founder of The Sample Room, a circular fashion brand focused on designing garments that can be remade, repaired, and eventually returned to the earth. She also runs Studio M, a freelance apparel design studio where she helps small brands design and tech pack clothing. With over a decade in the fashion industry, her work focuses on better design, natural materials, and clothing made to last. What we learn about fit in this episode: Fitting the people The Sample Room customers’ response when she designed the Workwear Jacket to be upcycled Why Megan shifted from using GOTS certified cotton to upcycling garments in her fashion brand What The Sample Room’s fit testing process looks like given that they sell both garments and patterns How Megan balances fitting each individual fit model versus fitting her customer across the board How Megan keeps the fit and sizing consistent across her fashion brand while working with a variety of fit testers Fitting the performance The regional lifestyle that influenced the amount of ease in the Workwear Jacket How The Sample Room’s different income streams fit together in the business Fitting the purpose Why Megan sells The Sample Room patterns as well as finished garments How Megan designs her patterns so that the garment can be upcycled Fitting the production The production costs of using upcycled versus production using virgin materials How Megan handled conversations with her factory when there was pushback on the sustainable way she wanted her apparel manufactured People and resources mentioned in this episode: The Sample Room website The Sample Room Instagram The Sample Room Youtube Meg’s email Meg’s LinkedIn Circular Factory biodegradable trims Clo3D fashion design software Optitex patternmaking software Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

June 2, 2026

How To Engineer A Garment For A Feeling with Karen Poirier of Embrago

It’s an art, and a science. And something we don’t talk about enough in fashion. What do the physical properties of the fabric mean for the physical support of the body? We can read the info on the fabric header like the fiber content, stretch percentage, knit or weave structure, and gsm weight, but do we know how to use those to our advantage to achieve the look and feel we want in a garment? The data is structured, but the answers are squishy. Today’s guest, Karen Poirier, proved it is possible to engineer a garment – using the physics, fabric properties, and seam structure – for a feeling. Her brand, Embargo, re-engineers support for full-busted women with bra-alternatives that prioritize comfort and wellbeing. In episode 134, we talk about the engineering that went into their Full Support Bra-Free Top and discover what good fit looks like for Embrago. Karen Poirier, the visionary designer behind Embrago (em-BRA-go), is transforming women’s fashion with her innovative and sustainable approach. Embrago is more than just a clothing line; it’s a movement towards ethical and compassionate living that empowers women to embrace a minimalist fashion footprint.  For Karen, sustainability means creating multifunctional pieces that adapt to the natural changes in a woman’s body. After years of managing a fuller bust through the changes of pregnancy, breastfeeding, and midlife, she dedicated herself to developing a bra-alternative that supports overall health and comfort without compromising on style.  Her patented Body Responsive Fit™ system uses a new approach to built-in bust support that feels like a gentle embrace and ensures a perfect fit every day. This re-imagined system eliminates the pain and discomfort caused by traditional bras and automatically adapts to a woman’s body changes as she experiences hormone and weight fluctuations, from pre- to post-menopause. Embrago’s designs are crafted to be versatile, reducing the need for excess consumption.  Each piece is ethically produced in small batches, using the softest organic cotton and high-quality materials that prioritize both the planet and personal well-being. Karen’s mission is clear: to empower women to feel confident and comfortable, while also benefitting their health and the environment. Through Embrago, Karen is not only reshaping fashion categories but also transforming the way women think about getting dressed, encouraging mindful choices for a more sustainable future. What we learn about fit in this episode: Fitting the people How Embrago creates support without restriction for full-busted women The moment Karen knew that the product was finished The mindset shift that happens when women start wearing Embrago Fitting the performance Why Karen focused on seams in a market category that typically favors seamless construction How to use the grainline of the fabric strategically for the garment’s function Fitting the purpose How Embrago helps women break free from the social pressure to hide or compress a larger chest Why Karen started Embrago in the first place Fitting the production The factors that went into Embrago’s pricing The fit-testing process for this innovative product People and resources mentioned in this episode: Embrago website Embrago Instagram Embrago Youtube Embrago email Karen’s LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits.

137 total episodes available

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Frequently asked questions

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What is How Fitting?: How Fitting® is the podcast that explores how slow fashion brands make clothes – and businesses – that fit.

In each biweekly episode, meet a relatable fashion designer or entrepreneur (the kind of indie brands who run their businesses from kitchen tables and cutting tables, not boardroom tables) and hear how the people, performance, purpose, and production shaped the fit of one of their garments. Because fit is relational before it is technical.

Host Alison Hoenes (a freelance women’s apparel patternmaker) and her guests look at the things all slow fashion business owners experience in pursuit of fit. Things like the empathetic process of designing clothes that fit a niche market, the vulnerability of launching something you deeply care about, the challenges of pursuing both financial and environmental sustainability, the honest conversations with suppliers and factories, the late-night reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that give us hope for the future ethical fashion.

How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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