- 81
- Episodes
- 30
- Transcribed
- 77
- Ratings
- Weekly
- Cadence
- 2024
- First episode
About How Stories Happen
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
- Publisher
- Jay Acunzo
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 18 Mar 2024
- Latest episode
- 16 Oct 2026
Latest episodes
30 of 81 episodes have a transcript.

16 Oct 2026TRANSCRIPT
Don't be the best. Be their favorite.

12 Oct 2026TRANSCRIPT
Keynote Breakdown: Ryan Hawk's closing story

5 Oct 2026TRANSCRIPT
Punching up the premise of a marketing legend
Inside a recent episode

Don't be the best. Be their favorite.
Published 16 Oct 2026 · Transcript excerpt
[…] Here's what's so revealing about that seemingly silly question. You didn't answer it. I said to you, I said to them, what's the best Disney film? But how did they hear it? How did they respond to it? What's my favorite? That is how we actually make choices. You don't need to be the biggest or the best to stand out, get picked, get referred. You need to be their favorite, their personal preferred pick for a specific purpose. I think the job of marketing is to ensure we convey to others that we are capable of being their favorite or that we already are their favorite both before someone buys and after. […]
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See plansWho has been a guest on How Stories Happen
Names identified in recent episode analyses. Showing up to five guests.
- Ryan Hawk
- Robert Rose
- Chloé Nwangwu
- Amanda Natividad
- Jeremy Enns
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 45 ratings
- Spotify
- 5.0 / 5
- 32 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 60
- Social presence
- 94
- YouTube
- 0
- Engagement
- 77
Contact How Stories Happen
- Guest appearances
- Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about How Stories Happen
Who hosts How Stories Happen?
Jay Acunzo host the show. Published by Jay Acunzo.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does How Stories Happen take guests?
The show does not typically feature guests, based on episode analyses.
Where can I read transcripts?
30 of 81 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of How Stories Happen?
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