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How the World Names: A We Are Naming limited series

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by We Are Naming

11 episodes

Updated Daily

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Podcast Overview

Ready to crack the code of global naming? Join We Are Naming, an international network of experts who live and breathe international brand name development, for How the World Names. This limited-run podcast series offers an exclusive invitation into our world. Each episode features a We Are Naming partner, taking you on a deep dive into their home market. We'll unpack the unique linguistic quirks, cultural nuances, emerging naming trends, and practical strategies that shape successful brand names across borders. <a href="https://wearenaming.substack.com?utm_medium=podcast">wearenaming.substack.com</a>

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Publishing Since

10/21/2025

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Recent Episodes

December 30, 2025

How the World Names: The U.S. with Caitlin Barrett

TWIST: U.S. partner Caitlin Barrett is the guest this week, interviewed by the great Felipe Valério, We Are Naming’s partner from Brazil.They talk about:- The importance of brands “just being themselves!” and not trying too hard to conform to trends- Paths for brands coming into the U.S. with names that carry less-than-positive associations (Would *you* name your baby-diaper brand GOO.N? Probably not, but that’s not stopping a Japanese brand from giving it a try in the U.S.)- Trademark turmoil and how to plan ahead for the headaches that trademark hurdles can bring- Caitlin’s favorite “American” brand name, which is a gas station (and why wouldn’t it be!)Plus Caitlin stumps Felipe with some insider powerlifting lingo, since they both speak English.Want to go deeper? Read Caitlin’s report, What You Need To Know About Naming In the U.S., along with all the other We Are Naming reports, right here: <a target="_blank" href="http://www.wearenaming.com/reports">www.wearenaming.com/reports</a>About CaitlinCaitlin Barrett is the founder of the naming studio <a target="_blank" href="http://www.wildgeesestudio.com">Wild Geese Studio</a> and the naming education platform <a target="_blank" href="http://www.namingforeveryone.com">Naming for Everyone</a>. They have spent nearly 20 years helping brand teams improve the way they name. Previously, Caitlin was a partner at the brand-language studio Doublebit and served as director of verbal identity and global head of naming at Interbrand. They were also a senior writer at Ologie and a copywriter at Martha Stewart, where they got their start naming scented candles, kitchen towels patterns, and, once, a very expensive ham.Listen to Caitlin’s other podcast, <a target="_blank" href="https://namingforeveryone.substack.com/podcast">Big Names in Naming</a>, and sign up for their weekly <a target="_blank" href="https://namingforeveryone.substack.com/">Naming for Everyone newsletter</a>, as well as their monthly enterprise naming strategy newsletter, <a target="_blank" href="https://wildgeesestudio.beehiiv.com/">The Naming Playbook</a>. (You can also gather with them and dozens of other namers at <a target="_blank" href="https://www.thebusinessofnaming.com/">The Business of Naming</a> conference in 2026—info to be announced soon.)About How the World NamesBuilding on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit <a target="_blank" href="http://wearenaming.com">wearenaming.com</a>. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://wearenaming.substack.com?utm_medium=podcast&utm_campaign=CTA_1">wearenaming.substack.com</a>

December 23, 2025

How the World Names: France with Sophie Gay

U.S. partner Caitlin Barrett is joined by Sophie Gay, a naming expert from France and the co-founder of We Are naming, to discuss the intricacies of brand naming in the French market:They talk about:- Sophie's journey into naming and the founding of her agency, Namibie.- Four major naming trends in France- The rise of French-English hybrid names and their impact on brand identity- Exploration of French cultural references in naming and their significance.- Sophie's favorite name, SwilePlus Sophie stumps Caitlin with the tongue twister, “Les chaussettes de l’archiduchesse sont-elles sèches, archi-sèches.”Want to go deeper? Read Sophie’s report, What You Need To Know About Naming In France, along with all the other We Are Naming reports, right here: <a target="_blank" href="http://www.wearenaming.com/reports">www.wearenaming.com/reports</a>About SophieSophie has over 20 years of experience in naming. She worked for the first naming agency in Paris as a Director. In 2016, she founded Namibie, an agency specializing in Branding applied to naming & identity.Among her clients, both French and international, are Saint-Gobain, EDF, Dacia, Valeo and many others in France & at an international scale.In 2020, she launched We are Naming, a collective of naming experts operating in more than 10 countries.Holder of a Master’s degree in Communication and Literature, as well as diplomas in Philosophy, Sophie is passionate about words, verbal expression, and languages in all their forms.“Every naming project holds a mystery. You can never predict the brand that will be created. Our profession is always a challenge — that of bringing minds to converge at a single point: a name.”About How the World NamesBuilding on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit <a target="_blank" href="http://wearenaming.com">wearenaming.com</a>. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://wearenaming.substack.com?utm_medium=podcast&utm_campaign=CTA_1">wearenaming.substack.com</a>

December 16, 2025

How the World Names: The U.K. with Pete Dewar

In this episode, Caitlin Barrett interviews Pete Dewar about the highs and lows of naming in the U.K.:- The English language as a blessing and a curse when it comes to brand naming- What we can learn from the Aberdeen naming case, as well as other smart ways to modernize an outdated or otherwise limiting brand name- Naming styles that can sound cheap in the U.K.—and when to use those to your advantage!- Pete’s favorite names in English (one of which is a really wild pick)Plus Pete provides Caitlin with some Geordie phrases to parse: “Hoy a hamma owa here” and “That lass is proper canny like.”Want to go deeper? Read Pete’s report, What You Need To Know About Naming In the U.K., along with all the other We Are Naming reports, right here: <a target="_blank" href="http://www.wearenaming.com/reports">www.wearenaming.com/reports</a>About PetePete Dewar is a founding partner and creative director at London-based branding agency, <a target="_blank" href="https://theclearing.co.uk/">The Clearing</a>. He has been pioneering the importance of words in branding for over 25 years, helping organisations all over the world use language more imaginatively to engage the people who matter to them. Before setting up The Clearing, Pete worked in advertising, and latterly led Interbrand’s verbal identity practice in London – where his journey into naming began (with a project to name, of all things, a genital herpes treatment).About How the World NamesBuilding on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit <a target="_blank" href="http://wearenaming.com">wearenaming.com</a>. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://wearenaming.substack.com?utm_medium=podcast&utm_campaign=CTA_1">wearenaming.substack.com</a>

11 total episodes available

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What is How the World Names: A We Are Naming limited series?: Ready to crack the code of global naming? Join We Are Naming, an international network of experts who live and breathe international brand name development, for How the World Names.

This limited-run podcast series offers an exclusive invitation into our world. Each episode features a We Are Naming partner, taking you on a deep dive into their home market. We'll unpack the unique linguistic quirks, cultural nuances, emerging naming trends, and practical strategies that shape successful brand names across borders. <a href="https://wearenaming.substack.com?utm_medium=podcast">wearenaming.substack.com</a>
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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