How to make a podcast in South Africa

About How to make a podcast in South Africa

This podcast, presented by the South African Podcasters Guild, and powered by the community, is for South African podcasters and South Africans who WANT to podcast. We offer comprehensive insights into podcast creation, covering strategy, equipment, editing, marketing, monetisation, graphic design, and more, through conversations with professionals and enthusiasts across all levels. Our goal is to nurture a vibrant podcasting community by sharing expertise that attracts dedicated listeners.

Publisher

South African Podcasters Guild

Category

arts · education

Language

en

Explicit

No

First episode

4 Feb 2024

Latest episode

13 Mar 2025

Latest episodes

14 episodes in the feed.

1. 

   13 Mar 2025

   Podcast for good at Podcasthon!

   From Johannesburg to London to Montreal—and now to the world. How did a chance meeting at The Podcast Show lead to South African podcasters using their shows for good? In this episode, Paulo Dias talks to Jérémie Mani, co-founder of Podcasthon.org, about the third edition of the initiative—the first to feature South Africa and other English-speaking countries. Find out more about Podcasthon and Jérémie below: Jump to: Jeremy's Background (00:01:24) Journey into Podcasting (00:02:04) Podcasthon Overview (00:03:44) Charity Episode Mechanics (00:04:41) Challenges Faced in Previous Editions (00:06:06) Community Power in Podcasting (00:10:48) Promoting Charities Through Podcasting (00:15:49) Final Thoughts on Podcasting's Impact (00:20:48) Future Plans for Podcasthon (00:22:46)

2. 

   22 Jan 2025

   A Table in the Corner - How Russel Wasserfall makes a podcast in South Africa

   Welcome to Season 2 of How to Make a Podcast in South Africa. In this season we're talking to members of the South African Podcasters Guild about how THEY make a podcast in South Africa. We uncover the stories and the host behind the podcasts, learn how they create their unique magic, and how they're growing their shows. In episode 1 we're talking to Russel Wasserfall, who produces the award-winning show "A Table In the Corner". Russel covers the everything related to food in South Africa, interviewing top chefs, farmers, butchers, food critics, baristas, brewers, and more. His show has grown from strength to strength, attracting a growing audience of industry professionals and devoted foodies. A Table in the Corner is a true success story in South African Podcasting, and Russel's has beaten a track through the wilderness that other podcasters could very well follow. If you'd like to listen to A Table in the Corner, clicky the linky. And if you'd like to hear more about Russel specifically, you'll find a special, autobiographical episode in which I took over his show and interviewed him for the benefit of his listeners.

3. 

   13 Nov 2024

   Behind the Scenes of the South African Podcast Awards: Insights with Gavin Kennedy

   In this episode we have a conversation with Gavin Kennedy from Solid Gold Podcasts and Audio Books. We wrap up the first South African Podcast Awards, talk about what makes a podcast awards-worthy, get Gavin's feedback on his judging experience, and more. We also talk about the challenges and opportunities around expanding our categories, giving creators feedback on their shows, and the dangers of awards-chasing. The conversation wraps up with thoughts on the future of podcast awards and how to better support podcasters in South Africa. I hope you like it. 00:00 Introduction and Host Banter 00:49 Solid Gold's Award Wins 02:27 Podcast Quality Essentials 04:03 Judging the Awards 07:13 Challenges in Podcast Hosting 14:44 Engagement and Innovation in Podcasts 17:43 Awards-Worthy Podcasts 19:21 Evaluating Podcast Hosting and Creativity 20:01 Challenges in Defining and Categorizing Podcasts 22:01 The Role and Impact of Awards 23:14 Feedback and Judging Criteria 24:41 Reflections on the Awards and Future Plans 26:37 Addressing Category Specifics and Challenges 29:10 Sustaining and Growing the Podcast Community 34:21 Concluding Thoughts and Future Engagement

4. 

   17 Oct 2024

   TikTok made me listen to this.

   TikTok, once solely the realm of dance videos and lip syncs, now offers so much more. To explore how podcasters can leverage this platform, we were joined by Morne Ebersohn, a TikTok strategist who helps brands and creators navigate the medium. Could he hold the key to blowing up your podcast through, well, probably lip syncs and dance videos? Listen to find out Time Stamps: Understanding TikTok (00:01:11) TikTok's Growth and Audience (00:02:35) Content Consumption on TikTok vs. Other Platforms Customizing Your TikTok Feed (00:03:49) What Makes Good TikTok Content? (00:04:36) Algorithm and Content Discovery (00:05:40) TikTok as a Discovery Platform (00:06:18) Using Hashtags Effectively (00:07:45) Video Content and Podcast Promotion (00:08:19) Balancing TikTok with Other Platforms (00:09:41) Creating Engaging TikTok Content (00:10:35) Live Streaming on TikTok (00:12:41) Pre-Promotion Strategies (00:13:45) Storytelling through TikTok (00:15:28) Primary Medium Focus (00:16:12) TikTok Functionalities: Duets and Stitches (00:17:03) Practical Use of Duets and Stitches (00:19:04) Using Stitching for Content Creation (00:19:52) The Importance of TikTok Trends (00:20:42) Pressure of Going Viral (00:22:13) Defining Your Brand on TikTok (00:23:30) Monetising TikTok Content (00:25:22) Brand Integration in Content (00:30:27) Promoting Podcasts on TikTok (00:30:45) Consistency in Posting (00:33:05) The Commitment to TikTok (00:35:20) Get in touch with Morne on https://morneebersohn.com/ ________________________________________________

5. 

   12 Sept 2024

   Mastering Interview Techniques for Podcasters with Wayne Turner

   How important is interview technique, and how can you improve it? In this episode, I speak to expert interviewer Wayne Turner, who has decades of experience in radio and podcasting. With over 8,000 interviews under his belt, Wayne shares invaluable insights on the importance of improving interview skills, the need for continuous education, and the significance of active listening. He covers practical tips on pre-interview preparations, building rapport with guests, and handling common challenges during interviews. Wayne also offers advice on scripting and improvisation to ensure engaging and high-quality content.

6. 

   10 Jul 2024

   How to START your podcast, part 1 - Microphones

   In this episode we test a few popular mics that are popular with podcasters, from cellphones up to R10 000 mics and talk about what to look for in a mic, why the most common mics you can buy are the WRONG mics, and why you should just start with any mic you have, even if it's just in your phone. LISTEN WITH HEADPHONES ON IF YOU CAN. Huge thanks to Tuerk/Turnkey Music for sending us a couple of mics to test, and also giving South African Podcasters Guild members a discount on a few different packages. This is part 1 of our new series "How to START a podcast in South Africa", brought to you by the South African Podcasters Guild. If you're a South African Podcaster, join the Guild at www.sapg.co.za and/or register your podcast on the SA podlist to enter the South African Podcast Awards. Registration is free and once you're on the podlist, you'll be considered for the awards. 00:00 Introduction and Episode Overview 00:28 Importance of Good Sound Quality 00:59 We want to help you improve your sound 01:11 Mid-Range and High-End Equipment 02:09 Dynamic mics, cardioid patters, and test mics 05:46 Universal Audio SD1, Rode Podmic, Shure SM58 11:36 Buy dynamic, not condenser, Shure SM7dB 17:01 Cellphone mics 20:51 Hiring a studio for recordings 21:45 XLR vs USB 24:55 Laptop mics suck 26:07 Using Lav Mics and Other Options 29:56 Conclusion and Final Tips 30:45 Let's swap mics and compare Register your show on the Podlist to enter the South African Podcast Awards (https://www.sapg.co.za/podlist) · Turnkey Music (https://www.turnkeymusicandmultimedia.co.za/) · The South African Podcasters Guild (https://www.sapg.co.za/)

7. 

   22 May 2024

   Create self-guided audio tours on VoiceMap as a side-hustle, with Iain Manley

   "Experience the magic of VoiceMap’s GPS audio walks, cycles, drives and even boat rides. They’re like podcasts that move with you, to tell stories about what you’re seeing right now." Iain Manley has been developing, growing, and working on VoiceMap for ten years now, and 2024 is turning out to be a big year for this South African startup. They're seeing big growth and selling lots of tours. I bring VoiceMap to the attention of SAPG members because if you're someone who loves to travel, write engaging scripts, and produce immersive audio, VoiceMap could be your dream side hustle. Listening notes: This was a very relaxed conversation and both Iain and I speak pretty slowly in this episode, so feel free to rev us up to 1.5x or even 2x if you're feeling saucy! VoiceMap (https://voicemap.me/) · The South African Podcasters Guild (https://www.sapg.co.za/)

8. 

   17 May 2024

   Let's dive into branded podcasts with Jayne Morgan

   After an hour in conversation with Jayne, I can see why her clients (which include Graham Norton) trust her. Besides her long list of achievements, she has a wonderful sense of humour and an aura of calm competence that must be very appealing when starting new or complex project, and she's worked on projects of every size and type. If you produce branded podcasts or want to, this is a deep dive for you. We discuss about podcasting before it was podcasting, the fine balance of brand and authentic content, the differences and similarities between the UK and SA podcast industries, working with a celebrity like Graham Norton, and her passion podcast, The Friendship File. I've included links to as many of Jayne's shows as I can find. Enjoy! The Graham Norton Book Club (https://open.spotify.com/show/5Uel1LfqS1BrVFpKwNz0AI?si=eb8770ee99e64e56) · The Friendship File (https://open.spotify.com/show/6MR0yj64M8bljxOiE1NJxw?si=f55bbd1a88c84a0b) · Jayne's company, Podcart (https://www.podcart.co.uk/) · Change Your Tune (https://open.spotify.com/show/38FMOYYwPjNeU2yMLtCiEV?si=78c341005c714bd7) · Insight Story, for Kapersky (https://podcasts.apple.com/gb/podcast/insight-story-tech-trends-unpacked/id1677516220) · The South African Podcasters Guild (https://www.sapg.co.za/)

9. 

   14 May 2024

   Lighting the fire under audio fiction in South Africa - Hendrik and Ethan Baird

   In our first member profile, I chat to the father & son team behind Baird Media. Hendrik has a background in theater and acting, and Ethan is a highly-experienced sound engineer. They've been joining forces in the podcasting business since 2021, but this year they're working on a game-changing project for them and (I hope) the beginning of something big for South African podcasters. Audio fiction is not easy, but it's beautiful. Big projects, engrossing work, complex problems, and an opportunity to touch people deeply. In this episode we hear what makes the Bairds tick, and their plans for audio fiction in South Africa. Enjoy. Baird Media (https://baird.media/) · The South African Podcasters Guild (https://www.sapg.co.za/)

10. 

    4 Apr 2024

    How to Make Money with your Podcast in South Africa, Part 2

    What are the questions every podcaster wants answered about monetising with ads? Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including: 1. What's the average audience size of a South African podcast? 2. What's a good audience size for my podcast? 3. Okay how many listens do I need to make R10 000? 4. How many listeners do I need to monetise a show? 5. What is syndication and how does it work? 6. How can we use analytics to improve our podcasts? 7. Where should I advertise my podcast? 8. Does guest quality affect how much you can sell ads for? 9. Is it more effective to sell your own ads or go through a service like iono? 10. Are brands more interested in niche or large audiences? And more! Team: Audio recording: Rebekah van Zyl Videographer and editor: Jason Hans Host and audio editor: Jon Warncke The South African Podcasters Guild (https://www.sapg.co.za/)

11. 

    26 Mar 2024

    How to make money with your podcast in South Africa - Part 1

    This is part 1 of the epic saga that was my conversation with Francois Retief, COO of iono.fm, South Africa's largest digital audio hosting service, which includes 2500+ South African Podcasts. Francois has unparalleled access to specific, South-African-relevant data and analytics and he was kind enough to unpack all those numbers with us. This two-part series is about making podcasting profitable through selling advertising, and part 1 is largely focused on some foundational knowledge everyone needs to understand. What's does the South African podcasting landscape look like, how do you even sell ads, and who figures out how much money you're going to get out of those ads? Here's exactly what we cover in part 1: 3:25 My epic beard. 5:26. How do brands buy ads on podcasts? 6:05 What brands are advertising on podcasts? 8:03 Can we separate SA shows from international shows? 9:54 Where IS South African podcasting right now? 12:45 Are recorded radio shows a podcast? 18:30 What's the addressable market in South Africa for podcasts? 19:27 Are there any South African podcasts making it internationally? 21:07 Where are all the podcasts for kids? 22:23 Roadblocks to podcast growth 25:18 SAPG's Plans for a top charts 27:21 Do you see any gaps in the market for specific genres 29:15 Who loves podcasts in SA? 30:50 What is the average income of podcasters who have monetised? 36:33 How Advertising Works 36:38 What is CPM? 41:44 How valuable is a pre, mid, and post-roll? 44:10 Dynamic Ad Insertion 47:21 Different ads for different audiences 47:59 Average CPM for podcasts 48:26 What is an average radio CPM 50:22.386 How to increase your earning with value, audience, and frequency 51:53.271 What's the average audience size for a South African podcast? 57:42.590 What's a good audience size for my podcast? 1:03:00.517 Okay how many listens do I need to make R10 000? 1:08:00.323 How many listeners do I need to monetise my show? Look out for part 2, coming soon. And, of course, a huge thanks to our guest, Francois, as well as: Rebekah van Zyl - Audio Recording Jason Hans - videographer Iono.fm (https://iono.fm/) · The South African Podcasters Guild (https://www.sapg.co.za/)

12. 

    28 Feb 2024

    How to make a branded podcast in South Africa

    In this episode, I was very lucky to get in the same room with seasoned branded content creator Spike Ballantine. Spike shares his treasure trove of insights into the world of branded podcasting - an essential listen for anyone looking to break into this domain of podcasting that more easily brings in an income than trying to monetise your own show. NOTE: Just listen to the energy in the room in this episode and you'll hear the difference between a remote recording and an in-person one. **In this episode:** - What branded podcasts are and what they can achieve. - Going beyond the simple interview. - Creating a pitch, going after clients. - How on-location recordings add flavour to the content. - Understanding the audience - Spike's perspective on the current growth of podcasting in SA, and how long it will take to fully mature. - How to think BIG and then make a plan to get as close to that dream as possible. - What it takes to be a show runner. DBO Media - Spike's company (https://dbomedia.co.za/) · The South African Podcasters Guild (https://www.sapg.co.za/)

13. 

    19 Feb 2024

    How to run a big podcasting business in South Africa.

    In this episode of How to Make a Podcast in South Africa, we have the pleasure of chatting with Gavin Kennedy, a seasoned podcast producer with an impressive track record. Gavin has 11 studios at his recording facility. He's been involved in the production of hundreds of shows and thousands of episodes. Who better to hear from if your dream is to go BIG in podcasting. 00:00 Podcasting industry still early; serving diverse clientele. 03:40 Affordable studios support beginners; space allocation crucial. 08:07 Focus on essential details, grasp client goals. Avoid distraction and understand business. 10:44 "Chaos Monkeys" book explores website design revelations. 14:57 Podcast answers FAQs to build trust with clients. 19:30 Content sponsored by legal firm for brand association. 21:33 Podcasts help gain deep expertise on topics by providing in-depth knowledge through research and content consumption. 25:01 Grateful for podcasting wisdom and experience. Thank you! The South African Podcasters Guild (https://www.sapg.co.za/)

14. 

    4 Feb 2024

    How to Plan Your Perfect Podcast

    In this, the first episode of How to Make a Podcast in South Africa, we talk about the thinking you do before you make the show. What are you trying to achieve? Who is your target audience? Do you want to monetise your show? Is this podcast a job for you or a hobby? I could think of no one better to ask these questions than Gavin Kennedy, owner of Solid Gold Podcasts and Audiobooks. Gavin has been involved in the production of over 350 podcasts and audiobooks, and operates a collection of 11 recording studios in Randburg. Some timestamps for you! 00:00 Gavin is an expert podcast producer. 05:53 Video production for promotion of audio content. 07:30 Helping people articulate goals and find clarity. 11:34 Structured conversations lead to intentional and insightful content. 16:15 Discovering priorities through value-based decision-making process. 20:00 Leaving job to start media business. 20:42 Audience is product, advertiser is customer. 26:26 Creating audience loyalty through genuine podcasting engagement. 28:13 Competing in media space for audience loyalty. 31:28 Profiting from audience through courses and merchandise. 35:31 Podcasts help nonprofits engage and retain donors. 39:12 Part one ends, part two coming soon. If you've got any further questions for Gavin, jump into the General Chat of the SAPG Whatsapp Community and start asking! Look out for part 2 of this episode soon. Solid Gold Podcasts and Audiobooks (https://solidgold.co.za/index.php) · The South African Podcasters Guild (https://www.sapg.co.za/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

60

Social presence

0

YouTube

0

Engagement

60

Contact How to make a podcast in South Africa

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.