A weekly show where we bring you founders, builders and innovators to share their expertise on how they would overcome challenges and build products and tech businesses.
How would you build it?
Claim This Podcastby How Would You Build It?
5.0(5 reviews)
113 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇿🇦
62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality61
Social0
YouTube93
Engagement68
Podcast Overview
A weekly show where we bring you founders, builders and innovators to share their expertise on how they would overcome challenges and build products and tech businesses.
Language
🇺🇲
Publishing Since
10/11/2020
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62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality61
Social0
YouTube93
Engagement68
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
49 minutes
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good
Show Notes Quality
3.0/5
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needs improvement
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Every 16 days
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Recent Episodes
September 2, 2025
Why WhatsApp Is the Infrastructure for the Future | Chat Inc | Jonathan Williams
<p>Can you build a company on top of WhatsApp?That’s exactly what Jonathan Williams, founder of Chat Inc, has been doing for almost 10 years — bootstrapping without outside funding and delivering innovations like SaFair’s WhatsApp experience.In this episode of How Would You Build It, Jonathan shares: • Why WhatsApp is more than just a chat app — it’s infrastructure to build on • How bootstrapping sharpened their execution and resilience • What big changes from Meta are about to shake the ecosystem • Why the opportunities for building on WhatsApp are still endless👉 Subscribe for more at howwouldyoubuildit.com👉 Join the newsletter: theopenletter.io👉 Connect with founders: thefoundercollab.com00:00 Intro02:12 Founder Story: Moving away from corporate04:26 Innovation Inclusion 06:54 The best explanation of why WhatsApp wins13:02 Founder Story: Getting Safair as a client19:06 Building on WhatsApp21:53 Builder Story: 5 things being built on Meta & Whatsapp28:58 Building a product vs building a business32:51 The impact on startups with the impending corporate culture in SA34:07 Where government is getting it wrong on employment vs entrepreneurship39:23 Builder Story: The ability to build for the international market42:39 What the future looks like for Chat Inc with new WhatsApp functions coming</p>
August 26, 2025
Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus
<p>$6 billion in gaming ad spend is wasted every year. That’s the problem Dan Marcus, co-founder of Kohort, is determined to fix. I</p><p>In this episode of How Would You Build It, Dan shares how Kohort is tackling attribution and data consistency — the trillion-dollar alignment issue facing marketing, finance, and product teams.</p><p>With over $3B in ad spend already run through their platform and new funding secured in 2025, Kohort is scaling. </p><p>Dan explains: </p><p>• Why naïve boldness can be a founder’s secret weapon </p><p>• How data transparency aligns teams and cuts waste </p><p>• Why the future means democratising advanced tools for smaller studios and consumer apps</p><p><br></p><p>👉 Subscribe: www.howwouldyoubuildit.com</p><p>👉 Join the newsletter: www.theopenletter.io</p><p>👉 Connect with founders: www.thefoundercollab.com</p><p><br></p><p>00:00 Intro</p><p>01:28 Are you born a founder?</p><p>03:27 What does Kohort do?</p><p>06:57 Pains in the market outside of gaming</p><p>09:45 The Candy Crush origins</p><p>11:18 Who should own the data component within a business</p><p>15:21 Gaming Development regions of the world</p><p>16:29 Plans after recent funding round</p><p>19:51 How they go their first clients</p><p>23:11 Characteristics of a successful founder</p><p>25:21 Questions from VC's</p><p>28:28 How Kohort is penetrating the market</p><p>32:53 There are opportunities to serve smaller businesses and other industries!</p><p>36:22 How remote founders stay aligned</p><p>41:25 How Dan and Kohort are using AI</p><p>45:16 What would you have done differently as a founder?</p>
August 19, 2025
Simon Hartley on Startup Exits and Scaling Logistics in South Africa
<p>What can delivering toasted cheese sandwiches teach you about building a startup?</p><p>In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from scrappy beginnings to a successful exit to Massmart.Simon shares the quirky story of how he and his co-founder first tested logistics by delivering sandwiches, what it’s really like to integrate with a corporate giant, and the lessons founders need to know when chasing partnerships and exits.</p><p>You’ll learn: </p><p>• Why understanding corporate seasonality is key to making deals work </p><p>• Why your focus should always be on helping corporates make more money </p><p>• The hard-earned insights from a founder who’s lived the exit journey</p><p><br></p><p>👉 Subscribe: howwouldyoubuildit.com</p><p>👉 Join the newsletter: theopenletter.io</p><p>👉 Connect with founders: thefoundercollab.com</p><p><br></p><p>02:13 What do toasted sandwiches have to do with the Wumdrop founding story</p><p>10:06 Learning by being at the coalface</p><p>13:24 The tech that made Wumdrop stand out at the time</p><p>21:11 How to get a corporate to pay attention to your startup</p><p>27:15 Leveraging corporate seasonality36:06 Keep your team motivated when acquired by corporate</p><p>41:36 Corporate Seasonality</p>
113 total episodes available
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Frequently asked questions
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- What is How would you build it??
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This podcast updates weekly.
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