In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you're building a personal brand, B2B show, or a new podcast, you know how you say things matters just as much as what you say.
What to expect:
Psychology of Presence: Why listeners trust some voices and tune out others (and how to fix "flat" audio).
Unscripted Strategy & Exercises: How to speak naturally using tools from performing on stage & behavioural science.
Solo Strategy: Best practices for solo-hosted audio & video content.
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Work with us: https://www.stereoforest.com
10 - Stepping back from social media and pivoting to owned media - The Credibility Minute
Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!
In this micro-episode:
The role of email newsletters in professional services marketing
Why search traffic indicates higher intent than social media traffic
How AI and LLMs are changing SEO for us (or, are they?)
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/ (https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/)
Support your business: Find more episodes and subscribe at stereoforst.com/minute (https://stereoforest.com/minute).
29 Jan 2026
9 - What Is slow marketing? You might want to do it for a good fit - The Credibility Minute
The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.
We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.
In this micro-episode:
Why ideas and relationships need time to marinate
The connection between "slow marketing" and other slow movements, and business growth
How slow marketing counters the pressure of social media speed
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/ (https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/)
Support your business: Find more episodes and subscribe at stereoforst.com/minute (https://stereoforest.com/minute).
28 Jan 2026
8 - Building your audience (and leads) in rented space - The Credibility Minute
Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.
Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.
In this micro-episode:
The definition of "owned media" and why you need it
How email lists and podcast RSS feeds remain independent of the technology hosting them
The compounding search value of articles compared to the short lifespan of social posts
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/ (https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/)
Find more episodes and subscribe at stereoforst.com/minute (https://stereoforest.com/minute).
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