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Human Internet Theory

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by Jen deHaan

31 episodes
Updated Daily
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Podcast Overview

In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you're building a personal brand, B2B show, or a new podcast, you know how you say things matters just as much as what you say. What to expect: Psychology of Presence: Why listeners trust some voices and tune out others (and how to fix "flat" audio). Unscripted Strategy & Exercises: How to speak naturally using tools from performing on stage & behavioural science. Solo Strategy: Best practices for solo-hosted audio & video content. Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production. Work with us: https://www.stereoforest.com

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Publishing Since

9/10/2025

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Recent Episodes

Episode thumbnail for 10 - Stepping back from social media and pivoting to owned media - The Credibility Minute

January 30, 2026

10 - Stepping back from social media and pivoting to owned media - The Credibility Minute

<p>Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!</p><p><strong>In this micro-episode:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of email newsletters in professional services marketing</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why search traffic indicates higher intent than social media traffic</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How AI and LLMs are changing SEO for us (or, are they?)</li></ol><br/><p>You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.</p><p><strong>Resources mentioned:</strong> <a href="https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/" rel="noopener noreferrer" target="_blank">https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/</a></p><p><strong>Support your business:</strong> Find more episodes and subscribe at <a href="https://stereoforest.com/minute" rel="noopener noreferrer" target="_blank">stereoforst.com/minute</a>.</p>

Episode thumbnail for 9 - What Is slow marketing? You might want to do it for a good fit - The Credibility Minute

January 29, 2026

9 - What Is slow marketing? You might want to do it for a good fit - The Credibility Minute

<p>The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.</p><p>We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.</p><p><strong>In this micro-episode:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why ideas and relationships need time to marinate</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The connection between "slow marketing" and other slow movements, and business growth</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How slow marketing counters the pressure of social media speed</li></ol><br/><p>You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.</p><p><strong>Resources mentioned:</strong> <a href="https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/" rel="noopener noreferrer" target="_blank">https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/</a></p><p><strong>Support your business:</strong> Find more episodes and subscribe at <a href="https://stereoforest.com/minute" rel="noopener noreferrer" target="_blank">stereoforst.com/minute</a>.</p>

Episode thumbnail for 8 - Building your audience (and leads) in rented space - The Credibility Minute

January 28, 2026

8 - Building your audience (and leads) in rented space - The Credibility Minute

<p>Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.</p><p>Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.</p><p><strong>In this micro-episode:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The definition of "owned media" and why you need it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How email lists and podcast RSS feeds remain independent of the technology hosting them</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The compounding search value of articles compared to the short lifespan of social posts</li></ol><br/><p>You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.</p><p><a href="https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/" rel="noopener noreferrer" target="_blank">https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/</a></p><p>Find more episodes and subscribe at <a href="https://stereoforest.com/minute" rel="noopener noreferrer" target="_blank">stereoforst.com/minute</a>.</p>

31 total episodes available

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Frequently asked questions

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What is Human Internet Theory?

In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you're building a personal brand, B2B show, or a new podcast, you know how you say things matters just as much as what you say.

What to expect: Psychology of Presence: Why listeners trust some voices and tune out others (and how to fix "flat" audio). Unscripted Strategy & Exercises: How to speak naturally using tools from performing on stage & behavioural science. Solo Strategy: Best practices for solo-hosted audio & video content.

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Work with us: https://www.stereoforest.com

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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