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Humans in Accounting

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by South Offices

42 episodes

Updated Daily

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Podcast Overview

Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.

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Publishing Since

5/9/2025

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Recent Episodes

June 24, 2026

How to Grow an Accounting Firm Through Referrals and Relationship - Seth Kamens

Most accounting firm owners focus on technical expertise. Seth Kamens believes that's the wrong place to start.In this episode of Humans in Accounting, Alex Roman sits down with Seth Kamens, founder of Kamens & Associates, to discuss how he grew a firm from a handful of clients into a practice serving more than 2,000 clients across the world.Seth shares why he left corporate accounting, what he learned from Big Four culture, and how listening became one of the most valuable skills in his career. They discuss building trust with clients, growing through networking, scaling a firm organically, and why the best accountants aren't necessarily the smartest people in the room.Along the way, Seth shares stories about his first major client, receiving a call from a client who received a billion-dollar acquisition offer, and how accounting relationships often become much more than vendor relationships.If you're building an accounting firm—or simply want to become a better advisor—this episode is packed with practical lessons.🎯 What You'll Learn• Why Seth left corporate accounting• Building a firm from 15 clients to 2,500+• The networking strategy that grew his practice• Why listening is more important than selling• How to build long-term client trust• Lessons from scaling a boutique firm• Why relationships matter more than expertise• Advice for accountants starting a firm today 🎧 South Offices Home<a rel="noopener noreferrer nofollow" href="https://southoffices.com/" target="_blank">https://southoffices.com/</a>🌎 Nearshore Accounting Company<a rel="noopener noreferrer nofollow" href="https://southoffices.com/nearshore-accounting-company/" target="_blank">https://southoffices.com/nearshore-accounting-company/</a>📞 Talk to a CPA-led nearshore team specialist<a rel="noopener noreferrer nofollow" href="https://calendly.com/alex-southoffices" target="_blank">https://calendly.com/alex-southoffices</a><h1>Topics Covered</h1>• Leaving Deloitte and corporate accounting• Starting a firm from scratch• Growing through networking and referrals• The difference between Big Four and boutique firms• Why clients hire accountants they trust• From 15 clients to thousands• The billion-dollar client story• Sales without selling• Advice for future firm owners

June 17, 2026

Building a Virtual Accounting Firm Before Remote Work Was Cool - Josh Zweig

Remote work wasn't trendy in 2012.For most accounting firms, it wasn't even an option.But that's exactly when Josh Zweig decided to build a virtual accounting firm. In this episode of Humans in Accounting, Alex Roman sits down with Josh Zweig, Co-Founder and CEO of LiveCA, to discuss how a simple desire for location freedom led to one of Canada's first fully virtual accounting firms.Josh shares his journey from PwC to entrepreneurship, how he built a remote practice using Skype and QuickBooks Desktop, and what it was like convincing clients—and the accounting profession—that work didn't need to happen inside an office.They also discuss living in Argentina, building a distributed team, delegation mistakes, the evolution of accounting technology, and how AI is changing the profession today.If you're building a modern accounting firm, this episode offers a unique perspective from someone who was doing remote accounting long before it became mainstream.🎯 What You'll Learn• How Josh built a virtual accounting firm in 2012• Why remote work was controversial in accounting• The early days of cloud accounting• Lessons from scaling a distributed team• Delegation mistakes firm owners make• How AI is changing accounting roles• Why human accountability still matters• What future accounting firms may look like 🎧 South Offices Home<a rel="noopener noreferrer nofollow" href="https://southoffices.com/" target="_blank">https://southoffices.com/</a> 🌎 Nearshore Accounting Company<a rel="noopener noreferrer nofollow" href="https://southoffices.com/nearshore-accounting-company/" target="_blank">https://southoffices.com/nearshore-accounting-company/</a> 📞 Talk to a CPA-led nearshore team specialist<a rel="noopener noreferrer nofollow" href="https://calendly.com/alex-southoffices" target="_blank">https://calendly.com/alex-southoffices</a> <h1>Topics Covered</h1>• Josh's journey from PwC to entrepreneurship• Becoming one of Canada's first virtual accountants• Building LiveCA remotely in 2012• The evolution of cloud accounting• Remote work before it became mainstream• Living and working from Argentina• AI's impact on accounting firms• Human accountability vs automation• Delegation and scaling lessons• Advice for future firm owners

June 10, 2026

Entrepreneurship, Culture & Building with Purpose — Josh Schneider

In this episode of Humans in Accounting, Alex Roman sits down with Josh Schneider, CEO of Multiply Advisors, to talk about entrepreneurship, culture, personal growth, and what it really means to build a business with purpose. Josh shares his journey from leaving the CPA firm world behind to becoming an entrepreneur, the struggles of building from scratch, and how a painful experience with his own accountant ultimately led him to launch Multiply Advisors.The conversation dives deep into topics that go far beyond accounting — including fear of success, leadership, employee growth, entrepreneurship mindset, and why work should give something back to people instead of simply draining them.We also discuss company culture, helping employees grow as humans (not just workers), finding rhythm instead of balance, and how entrepreneurs can stay focused through uncertainty. Plus — Josh shares his love for pizza 🍕 and Mediterranean food 🥙.Because behind every balance sheet, there’s a story worth telling.🎧 South Offices Home<a rel="noopener noreferrer nofollow" href="https://southoffices.com/" target="_blank">https://southoffices.com/</a> 🌎 Nearshore Accounting Company<a rel="noopener noreferrer nofollow" href="https://southoffices.com/nearshore-accounting-company/" target="_blank">https://southoffices.com/nearshore-accounting-company/</a>📞 Talk to a CPA-led nearshore team specialist<a rel="noopener noreferrer nofollow" href="https://calendly.com/alex-southoffices" target="_blank">https://calendly.com/alex-southoffices</a><h1>Topics Covered</h1>• Leaving the CPA firm world to become an entrepreneur • Why Josh founded Multiply Advisors • The fear of success vs. fear of failure • Entrepreneurship and personal growth • Building culture with high expectations and high grace • Why work should help humans grow • Finding rhythm instead of balance • Leadership, employee engagement & curiosity • Advice for entrepreneurs starting a firm • Favorite foods: pizza 🍕 & Mediterranean food 🥙

42 total episodes available

Recent guests on Humans in Accounting

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Michael Eckstein

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Adel Senoussi

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Jeanne Hardy

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Ashley Carroll

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Tailor Hartman

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Kim Kelleher

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Carrie Williams

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Jonathan Smith

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Michael Ly

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Frequently asked questions

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What is Humans in Accounting?: Behind every balance sheet, there’s a human story.

Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today.

Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human.

Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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