Ignite the Frame is a podcast for marketing and communications professionals exploring how video, storytelling, and creativity shape modern brands. Produced by Atomic Spark, a commercial film production studio in Ontario, Canada, each episode features candid conversations with creatives, strategists, and industry leaders on the ideas, processes, and decisions behind effective brand storytelling.
Podcast Overview
Ignite the Frame is a podcast for marketing and communications professionals exploring how video, storytelling, and creativity shape modern brands. Produced by Atomic Spark, a commercial film production studio in Ontario, Canada, each episode features candid conversations with creatives, strategists, and industry leaders on the ideas, processes, and decisions behind effective brand storytelling.
Language
🇺🇲
Publishing Since
2/4/2026
1 verified contact email on file for Ignite the Frame
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Recent Episodes
June 27, 2026
Making E-Learning People Actually Want to Finish | Ignite the Frame EP08 with Fern McCracken
<p dir="ltr">What makes workplace training actually work?</p> <p dir="ltr">In this episode, we talk with instructional designer Fern McCracken about why so much corporate training misses the mark, and what organizations can do differently. From onboarding and internal learning to video, simulations, AI, and scenario-based training, Fern breaks down how to create learning experiences that help people build real skills — not just click through another module.</p> <p dir="ltr">It's a practical, human conversation about designing training with purpose, clarity, and impact.</p> <p>00:00 – The Cartwheel Problem<br /> 05:15 – Beyond the Info Dump<br /> 12:15 – Measuring What Matters<br /> 15:15 – The Onboarding Gap<br /> 20:15 – Practice Without Pressure<br /> 23:45 – Start With the Outcome<br /> 27:30 – AI and the Overload Problem<br /> 30:45 – When Video Actually Helps<br /> 38:50 – Choose Your Own Learning Path<br /> 47:15 – Training Needs Better Marketing<br /> 50:30 – Turning Experts Into Teachers<br /> 58:30 – One Place to Start </p>
June 1, 2026
The Art of AI: Where Do We Draw the Line?
<p data-start="2875" data-end="3032">AI is everywhere right now — but for people working in video, marketing, communications, and storytelling, the bigger question is: where do we draw the line?</p> <p data-start="3034" data-end="3470">In this episode of <strong data-start="3053" data-end="3073">Ignite the Frame</strong>, Adam and Steph talk about the creative and ethical side of using AI in video production. They explore the difference between helpful tools, like audio cleanup, research support, transcript review, and creative brainstorming, versus more complicated uses like generating fake people, cloning voices, altering someone's appearance, or creating AI video that claims to represent real human stories.</p> <p data-start="3472" data-end="3619">They also talk about client pressure, consent, trust, authenticity, the hidden cost of AI tools, and why real people and real stories still matter.</p> <p data-start="3621" data-end="3634"><strong data-start="3621" data-end="3634">Chapters:</strong></p> <p data-start="3636" data-end="4606">00:00 – Coffee, chaos, and introducing the AI conversation<br data-start="3694" data-end= "3697" /> 01:00 – Why creatives need a line in the sand with AI<br data-start="3750" data-end="3753" /> 02:04 – The problem with fake people telling human stories<br data-start="3811" data-end="3814" /> 04:07 – Client pressure and the promise of "quick and cheap" AI<br data-start="3877" data-end="3880" /> 05:00 – Why altering someone's body crosses a line<br data-start= "3930" data-end="3933" /> 06:07 – Voice cloning, fake images, and public trust<br data-start= "3985" data-end="3988" /> 07:08 – Using AI responsibly with consent<br data-start="4029" data-end="4032" /> 08:07 – When AI can help people feel more comfortable on camera<br data-start="4095" data-end="4098" /> 09:30 – The responsibility of editing real people's words<br data-start="4155" data-end="4158" /> 10:40 – Practical AI tools for research, transcripts, and production<br data-start="4226" data-end="4229" /> 12:10 – AI as a creative second opinion<br data-start="4268" data-end="4271" /> 14:13 – Why AI is not objective<br data-start="4302" data-end= "4305" /> 16:15 – Why generating video is often harder than filming it<br data-start="4365" data-end="4368" /> 18:18 – The hidden cost of AI tools<br data-start="4403" data-end= "4406" /> 19:45 – Will AI replace creative jobs?<br data-start="4444" data-end="4447" /> 20:18 – Why younger audiences can spot AI quickly<br data-start= "4496" data-end="4499" /> 21:00 – The value of real stories and human connection<br data-start="4553" data-end="4556" /> 22:19 – Why this conversation will keep changing</p>
May 13, 2026
Creativity as a Leadership Tool with Andrew Masters
<p data-start="3985" data-end="4212">Creativity is not just for "creative people." In this episode of Ignite the Frame, we sit down with Andrew Masters to talk about how creativity can become a practical leadership tool for organizations, teams, and communities.</p> <p data-start="4214" data-end="4541">Andrew shares why leaders need to make space for experimentation, play, brainstorming, and even failure if they want to build cultures that can adapt to change. We also explore how creativity helps organizations stay relevant, engage their people, and move away from fear-based thinking toward a more open sense of possibility.</p> <p data-start="4543" data-end="4721">This conversation is for leaders, marketers, communicators, and teams who want to create work that feels more human, more responsive, and more connected to the people they serve.</p>
8 total episodes available
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Frequently asked questions
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- What is Ignite the Frame?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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