A podcast for leaders who want to make money AND make a difference
Purpose-led business has a problem: too much jargon, too many buzzwords, and far too much waffle.
Impact Curious cuts through the noise with straight-talking, bite-sized conversations about what it really takes to build a profitable business that also makes a positive impact.
Hosted by Emily Monsell-Holden and Ed Ferris – co-founders of The Impact Apothecary – each topic is explored across two short episodes.
In part one, Emily and Ed dig into the messy questions leaders are asking right now. In part two, an expert guest joins in, to share honest lessons, practical insights and the occasional cautionary tale.
From the commercial case for sustainability to creating cultures that attract purpose-aligned talent, Impact Curious is where profit and purpose finally have a grown-up, no-fluff conversation.
Whether you’re a founder, a leader, or just someone who wants business to be part of the solution, this podcast gives you the clarity and inspiration you need to make change happen.
Nada Matti-Leighton has been working with purpose-led businesses since before B Corp existed and before anyone called them purpose-led. Her view on whether profit and purpose can co-exist? Yes. Obviously. Next question.
But the conversation that follows is anything but simple. Nada joins Emily and Ed to explore why the either/or framing persists, what the Japanese approach to long-term business thinking has to teach us, and whether purpose is inherently costly or whether that's just a consequence of operating in a system that wasn't built for it.
She also challenges the idea that purpose needs to be plastered across your website and tote bags to count. Sometimes it's an internal North Star. Sometimes it's just good people doing good things. And sometimes that's enough to change everything.
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Connect with Nada here (https://bynada.co.uk), and with Emily (https://www.linkedin.com/in/emily-monsell-holden/)and Ed (https://www.linkedin.com/in/edward-ferris-34647112/) on LinkedIn.
Listen to the CMO Mentor podcast with Bronwen Foster-Butler at Finisterre here (https://open.spotify.com/episode/0ypTmrYaU3jMSVKZiLlVIw?si=a4a123ed3a8b49d5).
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Brought to you by The Impact Apothecary (https://www.theimpactapothecary.com/), the anti-consultancy for purpose-led business.
9 Jun 2026
Can profit and purpose co-exist? Part 1
Can profit and purpose genuinely co-exist? Perhaps answer isn't as obvious as it sounds.
In this episode, Emily and Ed dig into why the tension between the two persists, whether it's actually inherent or just a product of the short-termist business environment we've built for ourselves, and what it really takes to integrate purpose into a business in a way that makes it stronger, not just more palatable.
Emily makes the case for why the most obvious examples of businesses getting it right tend to have slightly unconventional structures. Ed asks whether purpose is just another business investment we're failing to account for properly. And both of them wonder aloud whether the problem is less about profit versus purpose and more about how long a game you're willing to play.
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Connect with Emily (https://www.linkedin.com/in/emily-monsell-holden/)and Ed (https://www.linkedin.com/in/edward-ferris-34647112/) on LinkedIn.
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Brought to you by The Impact Apothecary (https://www.theimpactapothecary.com/), the anti-consultancy for purpose-led business.
28 May 2026
Leading during uncertain times: part 2
Host Emily Monsell and Host Ed Ferris interview Sarah David, a seasoned leader, about purposeful leadership, navigating uncertainty with humanity, and avoiding avoidance tactics.
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Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Impact Curious
Who hosts Impact Curious?
Ed and Emily host the show. Published by Emily Monsell-Holden.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Impact Curious take guests?
Yes. Guests have been identified in episode analyses.
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