Impact Pricing
Hosted by Mark Stiving · Mark Stiving, Ph.D.
4.9from 78 ratings
- 772
- Episodes
- 285
- Transcribed
- 78
- Ratings
- Daily
- Cadence
- 2020
- First episode
- 42K
- YouTube views
About Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
- Publisher
- Mark Stiving, Ph.D.
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 23 Mar 2020
- Latest episode
- 9 Oct 2026
Latest episodes
285 of 772 episodes have a transcript.
9 Oct 2026TRANSCRIPT
Buyer Insight: Product Myopia: The Antidote
5 Oct 2026TRANSCRIPT
Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo
2 Oct 2026TRANSCRIPT
Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing
Inside a recent episode
Buyer Insight: Product Myopia: The Antidote
Published 9 Oct 2026 · Transcript excerpt
[…] The antidote. to product myopia is not a single initiative or a new process. It is a shift in what each function focuses on. Stop organizing around the product. Start organizing around the future your buyers are trying to create. Here is what that looks like function by function. Let's look at product first. A product team facing the buyer's future asks a different question before anything gets built. Which problem is worth solving? and for whom? That question changes two decisions. The first is which features make the roadmap. A feature connected to a specific problem in a specific segment earns its place. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on Impact Pricing
Names identified in recent episode analyses. Showing up to five guests.
- John Gilbo
- Jacob Moller Korsgaard
- Roberto Rivera
- Sandeep Mathew
- Dominic Genova
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 42,038
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.8 / 5
- 50 ratings
- Spotify
- 5.0 / 5
- 28 ratings
Podcast Authority Score: 92 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 98
- Social presence
- 97
- YouTube
- 76
- Engagement
- 90
Contact Impact Pricing
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Impact Pricing
Who hosts Impact Pricing?
Mark Stiving host the show. Published by Mark Stiving, Ph.D..
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Impact Pricing take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
285 of 772 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of Impact Pricing?
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