by Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Language
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Publishing Since
3/23/2020
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July 13, 2026
Sales strategist Ted Olson and host Mark Stiving explore why buyers hesitate, revealing that fear, not price, drives indecision and how to build buyer confidence.
July 10, 2026
Host Mark Stiving explores why being chosen by a customer is not the ultimate win in pricing strategy.
July 6, 2026
Host Mark Stiving interviews Dan Rochon, creator of Teach to Sell, exploring why commitment, not the purchase itself, is the hardest part of any buying decision.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ted Olson
Guest
Dan Rochon
Guest
Robin Waite
Guest
Steven Forth
Guest
Ryan Walter
Guest
Jenny Millar
Guest
Ann Padley
Guest
Todd Caponi
Guest
Ajit Ghuman
Guest
Dan Balcauski
Guest
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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
This podcast updates daily.
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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