In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
In the Pit with Cody Schneider | Marketing | Growth | Startups
Claim This Podcastby Cody Schneider
4.7(29 reviews)
65 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality39
Social0
YouTube93
Engagement85
Podcast Overview
In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
Language
🇺🇲
Publishing Since
2/1/2023
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55
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality39
Social0
YouTube93
Engagement85
7
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excellent
Episode Length
45 minutes
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Recent Episodes
April 14, 2026
Why Memes Beat Rage Bait for Real Revenue Growth
<p>Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.</p><p>Rage bait is everywhere. It gets views. It gets engagement. But it doesn’t build trust — and it definitely doesn’t drive real revenue in B2B.</p><p>In this episode, we sit down with <strong>Jason Levin</strong>, co-founder of <strong>Memelord.com</strong>, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.</p><p>The deeper insight: the best marketers aren’t chasing attention — they’re engineering relatability at scale.</p><p>You’ll learn how to operationalize memes across multiple accounts, why <strong>“remixing” is the real creative advantage</strong>, and how to turn humor into a repeatable growth engine.</p><p>If you’re thinking about distribution in 2026, this is a playbook most companies still aren’t using.</p><p><strong><br>Guest</strong></p><p>Jason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.<br>LinkedIn: <a href="https://www.linkedin.com/in/iamjasonlevin">https://www.linkedin.com/in/iamjasonlevin</a><br>X: <a href="https://x.com/iamjasonlevin">https://x.com/iamjasonlevin</a></p><p><strong><br>What You’ll Learn</strong></p><ul><li>Why rage bait drives views… but fails to convert high-value customers</li><li>The difference between attention farming and buyer-driven attention</li><li>How meme marketing builds trust faster than traditional content</li><li>Why humor is a lever — not a strategy replacement</li><li>How to run multiple niche meme accounts for different ICPs</li><li>Why remixing content beats originality in modern distribution</li><li>How AI is enabling meme velocity at scale</li><li>Why relationships still outperform automation in closing deals</li></ul><p><strong><br>Timestamps<br></strong>00:00 - Introduction to Meme Marketing</p><p>00:21 - Guest Introduction: Jason Levin from Memelord.com</p><p>00:41 - Memes vs Rage Bait Marketing</p><p>01:13 - Tactical Meme Marketing Strategies</p><p>02:24 - The Importance of Branding and Trust</p><p>03:27 - Rage Bait vs Smart Bait Philosophy</p><p>05:01 - Why Meme Marketing Drives Revenue</p><p>06:43 - Building Trust in B2B Through Humor</p><p>08:13 - Niche Meme Accounts and High-LTV Distribution</p><p>10:19 - The Problem with Rage Bait Culture in Silicon Valley</p><p>15:00 - Inside Memelord.com: Product, Demo & AI Tools</p><p>30:43 - Scaling Distribution, Verified Orgs & Measurement</p><p><br></p><p><strong>Key Topics & Insights</strong></p><p>1. Rage Bait Gets Attention — But Not Revenue</p><p>There’s a growing belief that anger = growth.</p><p>But here’s the reality:</p><p>Rage bait attracts the wrong audience.</p><p>It pulls in:</p><ul><li>Low-intent users</li><li>People looking to argue</li><li>Low purchasing-power audiences</li></ul><p><strong>The problem:</strong> High-value buyers don’t respond to manipulation — they recognize it.</p><p>And when trust is broken, conversion dies.</p><p><strong>The takeaway:</strong> Views are not revenue.</p><p><strong><br>2. Meme Marketing = Relatability at Scale</strong></p><p>Memes work because they create instant recognition.</p><p>Instead of forcing attention, they generate:</p><ul><li>Emotional alignment</li><li>Shared pain points</li><li>Fast trust-building through humor</li></ul><p>When people feel understood, they convert faster.</p><p><strong><br>3. Humor Is a Lever, Not a Strategy</strong></p><p>Memes don’t replace strategy — they amplify it.</p><p>Smart marketing stacks multiple levers:</p><ul><li>Educational content</li><li>Long-form trust building</li><li>Paid acquisition</li><li>Humor as distribution acceleration</li></ul><p><strong><br>4. Remixing Is the Real Growth Engine</strong></p><p>Modern content velocity comes from remixing, not originality.</p><p>Instead of creating from scratch:</p><ul><li>Take what’s already trending</li><li>Apply your ICP’s pain point</li><li>Add context and distribution</li></ul><p>This is how meme engines scale.</p><p><strong><br>5. Multi-Account Distribution Strategy</strong></p><p>Scaling meme marketing requires fragmentation:</p><ul><li>Multiple niche accounts</li><li>Each targeting a specific persona</li><li>Each speaking in a tailored voice</li></ul><p>This creates parallel distribution channels instead of relying on one brand feed.</p><p><strong><br>6. Verified Org Arbitrage on X</strong></p><p>A key growth hack discussed:</p><ul><li>$1,000/month for verified org</li><li>Ability to spin affiliate meme accounts</li><li>Networked distribution across accounts</li></ul><p>This creates ubiquity and compounding reach.</p><p><strong><br>7. Relationships Still Close Revenue</strong></p><p>Even in a world of automation:</p><ul><li>Conversations</li><li>Trust</li><li>Long-term relationships</li></ul><p>still outperform pure distribution hacks.</p><p><strong><br>8. Measurement Shift: Branded Search</strong></p><p>Instead of tracking vanity metrics:</p><ul><li>Focus on branded search growth</li><li>Use Google Search Console</li><li>Measure demand creation, not just clicks</li></ul><p>This becomes the true signal of market pull.</p><p><strong><br>9. The Meme Stack Is Becoming a System</strong></p><p>Memelord.com represents a shift:</p><ul><li>Trend detection</li><li>AI generation</li><li>Multi-account publishing</li><li>Rapid iteration loops</li></ul><p>Memes are no longer content — they are infrastructure.</p><p><strong><br></strong>Sponsor<br>Today’s episode is brought to you by <strong>Graphed</strong> – an AI data analyst & BI platform.</p><p>With Graphed you can:<br>Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, Amplitude<br>Build interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)<br>Use it as your ETL + data warehouse + BI layer in one place</p><p>Ask:<br>“Build me a stacked bar chart of new users vs. all users over time from GA4”<br>…and Graphed just builds it for you.</p><p>👉 Get a free trial worth $500 plus a personal discovery call to set up your first dashboard: <a href="https://graphed.com/">https://graphed.com/</a></p>
December 29, 2025
You Should Only Focus on Increasing Branded Search Volume in 2026
Cody Schneider discusses the importance of tracking branded search volume as a key performance indicator for marketing strategies, emphasizing its role in measuring social discovery and creating a competitive advantage.
December 22, 2025
Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions
Shawn Schneider, founder of Eldil AI, discusses how to identify key citations that influence ChatGPT answers and secure placements through outreach, in an interview about AI SEO strategies.
65 total episodes available with 53 transcripts
Recent guests on In the Pit with Cody Schneider | Marketing | Growth | Startups
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Shawn Schneider
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Jacob Klug
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Jesper Nissen
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Tim Rowe
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Jacky Chou
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Robert Lukoszko
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Christian Wiens
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Paolo
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Joe Davies
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Ilias Ismanalijev
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CJ Zafir
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Yoann Pavy
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Frequently asked questions
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- What is In the Pit with Cody Schneider | Marketing | Growth | Startups?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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