In the Vicinity

About In the Vicinity

In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you. With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming. From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem. Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.

Publisher

TVREV

Category

business · technology

Language

en

Explicit

No

First episode

3 Mar 2026

Latest episode

13 Oct 2026

Latest episodes

29 episodes in the feed.

1. 

   13 Oct 2026

   Why Local Media's Ad Sales Machine Needs An Upgrade

   Brenda Hetrick, president of Matrix Solutions, joins Tim Hanlon on episode 29 of In the Vicinity to explain why siloed technology and outdated incentives are holding local ad sales teams back, how political spending can mask those inefficiencies, and why sellers must move from pushing inventory to solving advertisers' business problems.

2. 

   6 Oct 2026

   The New Meaning Of Performance In Local

   Madhive CEO Jim Wilson is back this week on In the Vicinity. Jim sits down with Tim Hanlon to explain why CTV has emerged as a powerful local performance channel, how AI, and ZIP-level intelligence are changing campaign optimization, and why streaming audio and digital out-of-home could be next.

3. 

   22 Sept 2026

   Local TV's Next Act Is Already Taking Shape

   In Episode 27 of In the Vicinity, Tim Hanlon dives solo into the stories reshaping local media—from shrinking newsroom employment and Local Now's growing FAST footprint to KPRC Houston's bold reinvention of the nightly newscast. Plus, why a 20-year-old comedy rerun beat late-night competitors, how Amazon and DAZN are emerging as replacements for regional sports networks, and why WPLG's free streaming deal with the Miami Heat could offer a glimpse of local sports' future.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact In the Vicinity

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.