Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

In the Vicinity

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by TVREV

5.0(1 reviews)

16 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you. With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming. From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem. Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.

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Publishing Since

3/3/2026

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Recent Episodes

July 7, 2026

Can Broadcast TV Finally Deliver Addressable Advertising?

For years, addressable advertising has been one of broadcast television's biggest "what ifs." The technology existed, but the economics, infrastructure and industry relationships never quite aligned. That may finally be changing. On this episode of In the Vicinity, Tim Hanlon sits down with Hearst Television's VP of Distribution John Robertson and Viamedia President & Chief Strategy Officer Evan Rutchik to discuss a partnership that could reshape local broadcast advertising. Together, they explain how broadcasters can now deliver household-level targeted advertising within MVPD streaming environments, why this creates new revenue opportunities without disrupting existing business models, and what it will take to scale addressable broadcast across the industry.

June 30, 2026

The TV OS Comes To Local Media: What Fox, Roku And Walmart, Vibe Mean For Broadcasters

Fox's proposed acquisition of Roku. Walmart's purchase of Vibe. The TV operating system is quickly becoming the next battleground for local media—and broadcasters can't afford to ignore it. This week, Tim Hanlon is joined by TVREV's Mike Gasbara to unpack why the biggest stories in television are no longer just about streaming. They explore how TV operating systems are evolving into commerce platforms, why authenticated audiences may become local media's biggest competitive advantage, what the rise of retail media means for broadcasters, and whether local stations can leverage their trusted community relationships before Big Tech captures the opportunity. If the future of local media is about connecting content, commerce and measurement, this conversation explains why the home screen may be the most valuable real estate in television.

June 23, 2026

The ZIP Code Wars: Why Location Data Is Rewriting Local Media

For decades, local media owned local advertising. Today, location data and digital targeting are changing the rules. On Episode 14 of In the Vicinity, Tim Hanlon welcomes Luke Stillman, Managing Director at Madison & Wall, to discuss why location data has become a scale advantage, how Google, Meta, Amazon, and streaming platforms are siphoning dollars away from traditional local media, and why broadcasters face increasing pressure to rethink their role. They explore why scaling through consolidation may not be enough, how regulation is inadvertently strengthening walled gardens, and what local television and radio companies can do to remain relevant in an era where advertisers care less about DMAs and more about business outcomes. Can local media compete with the tech giants—or must it learn to complement them?

16 total episodes available

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What is In the Vicinity?: In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you.

With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming.

From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem.

Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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