Iron Age Marketing

About Iron Age Marketing

Conversations with coaches, creatives and business owners just like you who discovered their secret weapon to garnering visibility and authority.

Publisher

NIcky P

Category

business · education

Language

en

Explicit

No

First episode

12 Jan 2023

Latest episode

9 Mar 2026

Latest episodes

57 episodes in the feed.

1. 

   9 Mar 2026

   Stop Niching Down and Start Being a Person | Iron Age Marketing 006

   Fair warning: I recorded this episode half-dead with a throat full of lozenges. Luke said it felt like I was about to break into Freddie Mercury. He's not wrong. The show must go on. Luke Tatum is my business partner, longtime friend, and co-host over at Between the Lies - a financial podcast for people who are tired of every headline being the end of the world. He runs Perfect Spiral Capital, wrote a book called Between the Lies: How to Reclaim Your Future from the Banks and Wall Street (subtitle courtesy of yours truly, he admits), and has been in my orbit long enough that I've watched him struggle through an interview, decide he needed to fix it, and then actually fix it. That's rare. We've been trying to get this episode on the books for six months. We have weekly meetings. Still couldn't get it scheduled until today. Nobody is immune to the booking problem, folks. Here's what we get into: The interview show that didn't work. Luke launched The Price of Time - a show about transformative entrepreneurial moments. Great concept, terrible for his workflow. Inconsistent guests, time zones, audio quality issues, and zero predictability killed the momentum. He shut it down. The show we built together. We stripped out all the variables. Same people, same time, same format every week. Luke and his team cover one financial topic - current events filtered through Austrian economics - in 20-30 minutes. Commute-sized, bite-sized, no prep hell required. The parasocial sales funnel. Luke's had clients come to their first phone call having already watched 20-30 hours of his content. They know him. He doesn't know them yet. That's the relationship math podcasting enables that no cold email ever will. The 2008 problem. Every headline is "2008 all over again." Luke's whole mission at Perfect Spiral Capital is cutting through financial noise and handing people a few actual principles they can actually use. That's it. Simple. Hard to find elsewhere. Why I pushed him to be weirder. Luke was so focused on being taken seriously as a financial guy that the gamer, the economics nerd, the kooky dude who makes YouTube videos about whether Valve is a monopoly - that version of him wasn't getting airtime. The podcast gave us a foundation to build on so we could start letting that stuff out. Ready, fire, aim. Luke's best advice for anyone thinking about starting a podcast: just do it. Your first episode is going to be bad. That's fine. The only way to get to episode 30 is to get episode 1 out of the way. The big thing I want you to take from this episode: podcasting is a content machine. One episode becomes highlight clips, emails, social posts, YouTube content. It keeps you top of mind on a schedule instead of whenever you can "get to it." Luke's got 30 episodes up. That's 15 hours of him talking, thinking, and demonstrating expertise before a stranger has ever dialed his number. If you're a financial advisor, a coach, a consultant - anyone in a relationship-driven business - this is the episode to send to your skeptical business partner. Find Luke at Perfect Spiral Capital and his book Between the Lies on Amazon. If podcasting still feels like a leap you're not ready to take, you know where to find me.

2. 

   10 Feb 2026

   The Dopamine Hit of Deep Conversations: Stephanie Bloom on Podcasting with Purpose | Iron Age Marketing 005

   Welcome to Episode 005. Stephanie Bloom runs Walk With Me Conversations - a podcast that's absolutely not about small talk. She's going into season three with about 130 guests under her belt, and she just published a book today. (Literally today, as we're recording this.) Here's what makes Stephanie's story different: She grew up downwind of a nuclear munitions plant that didn't dispose of waste properly. Streams, creeks, playgrounds, flower beds - all contaminated. Families succumbing to illness. Brain tumors. Sudden death. She lost nearly three dozen people in her life to suicide. That's not a light origin story for a business podcast. But here's the thing - people who've actually dealt with and resolved their big stuff come out the other side with wisdom and a wicked sense of humor. That's what Stephanie discovered after 130 conversations. Her format: First 15 minutes, childhood and family structure. Next 15, the big trauma or theme. Next 15, how they overcame it and what they learned. Last 15, they share whatever they want - their content, their work, their way to connect. Here's what we dig into: The unexpected business impact. Stephanie started the podcast and landed a 35-hour-a-week sales role a few months later. Podcasting prepared her for being on video constantly. Now it's second nature. The dopamine hit of novelty. Her brain is wired so that every new conversation gives her a dopamine reward. That's what keeps her coming back for 130+ episodes. The worldview expansion. She talks to people worldwide. Struggles vary from culture to culture. It's broadened her perspective in ways she couldn't have predicted. Single serving friends. If you know Fight Club, you know the reference. One opportunity with each guest. She's not talking about the weather - she wants to know what moved them, what changed them, what they struggled through and overcame. From podcast to book. Time and time again, different methods worked for different people. Healing isn't linear or one-size-fits-all. The book isn't recycled content - it's a jumping off point, backed by studies and clinical trials, accessible for both laypeople and professionals. The financial reality. It pays the mortgage. Not retirement money, but better than nothing. And when you're doing work that matters to you, that's enough to keep going. What stuck with me: Stephanie doesn't get starstruck easily, but she's interviewed doctors, lawyers, paraplegics, people who've been set on fire. What they've overcome amazes her every single time. She's finally at the point where she feels it's good enough to scale. Three years in, 130 guests, ironclad processes - now she's ready to grow. Oh, and she owns like 80 URLs but doesn't have one for the book yet. That's the marketing conversation we need to have. Website Referenced: WalkWithMeConversations.com

3. 

   26 Jan 2026

   Eight Years of Podcasting: What an Architect Learned About Building Authority | Iron Age Marketing 004

   Welcome to Episode 004. Lance Cayko has been podcasting longer than almost anyone I know in the business space. Almost nine years now with Inside the Firm. That's not a typo. He's an architect with F9 Productions out in Denver-Boulder, running a vertically integrated empire: architecture company, contracting company, real estate development. His wife's a realtor. It's like everyone in the ecosystem gets paid for every part of the building process. But here's what makes Lance's story hit different: He grew up in a town of 500 people in Northwest North Dakota. First person in his entire family to graduate with a bachelor's degree. Native American heritage. And when the media started pushing this defeatism narrative that the American Dream is dead, he looked around at what he built and said, "I am the American Dream." That's why he started the podcast. Here's what we dig into: The seven-year mark. Lance hit year seven in his architecture business - the point where you've officially survived the incubator period. Most businesses fail before that. He looked around and thought, "We gotta tell our story." The slog that pays. Lance calls it a "beautiful slog" - like a deep hike with a reward at the end. Started with one Friday show, then added Monday Morning Coffee inspired by Bill Burr. Now he's turning away more guests than he accepts. Pod Match changed everything. Real monetization. Dell sponsored them for two years and bought their entire staff laptops. Corporate sponsors pay their office mortgage. They sell courses like Revit Rocketship and the Architect to Builder course. Now they're considering appearance fees because demand is so high. The authority effect. When potential clients Google him, there are hours of content showing exactly who they're getting in bed with. In an industry where people move to Colorado and don't know anybody, that transparency wins. The network leverage play. Bring on local engineers, realtors, people you want to network with. Give them a spotlight. Pick their brain. They feel like celebrities and remember you when referrals come their way. Competitors as collaborators. Lance met a competitor who beat him for an award, took her to lunch, realized they were complementary not competitive, and got three big jobs from her referrals this year. What stuck with me: The more positivity, openness, and truth you put out there, the more the universe reciprocates. Call it God, call it the universe, call it whatever noun you need. But it seems to work. Oh, and Lance has a fishing YouTube channel. Colorado's number one fishing content. Because of course he does. Websites Referenced: - https://www.insidethefirmpodcast.com/ - https://f9productions.com/ - https://revitrocketship.teachable.com/ - https://www.youtube.com/@fishingwithlance - https://podmatch.com/

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

27,654

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

43

Social presence

0

YouTube

76

Engagement

68