About It's a Journey - a sustainable travel podcast
In conversation with expert guests, Richard Hammond and Holly Tuppen draw on their years of experience in sustainable travel media to tackle the thorny issues and provide practical insights for a more responsible industry. Sponsored by Lemongrass.
Host Richard Hammond and guest experts Anne-Kathrin Zschiegner, Geetie Singh-Watson, and Lucy Cleland explore how luxury travel can embrace sustainability, shifting focus to connection and enriching experiences.
12 Mar 2026TRANSCRIPT
Nature Positive Tourism
Richard Hammond and Holly Tuppen interview Kasia Morgan and Frans Schepers about how tourism actively regenerates nature and whether "nature positive" is a genuine plan.
17 Feb 2026TRANSCRIPT
Certification
Host Holly Tuppen and Richard Hammond interview Rochelle Turner and Kees Jan Boonen about the value and complexities of travel certifications amidst evolving regulations.
3 Feb 2026
Lemongrass Insights
Host Holly Tuppen and Richard Hammond interview Lemongrass founder Miriam Peternek McCartney and Tara Schwenk about 2026 travel trends and sustainable industry insights.
20 Jan 2026
Carbon Talks
Host Holly Tuppen and Richard Hammond interview Paul Easto, Nadine Pinto, and Charlie Cotton about the value and challenges of measuring carbon emissions in the travel industry.
6 Jan 2026
Risk and Regulation
Host Holly Tuppen and Richard Hammond interview Jeremy Sampson, CEO of The Travel Foundation, and Professor Willy Legrand about climate risk and regulation in tourism, revealing how businesses can future-proof for a changing world.
30 Dec 2025
New Year Special
Hosts Richard Hammond and Holly Tuppen review 2025's sustainable travel trends and forecast exciting industry shifts and personal travel highlights for 2026 in this interview.
26 Aug 2025
Community tourism
Holly Tuppen and Richard Hammond interview Manisha Pande and Kelly Galaski about creating impactful and sustainable community tourism models.
12 Aug 2025
Partnerships for Good
Holly Tuppen and Richard Hammond interview Shannon Guihan, Rebecca Armstrong, Gwen Raez, and Dr. Anna Spenceley about how public-private partnerships accelerate sustainable change in tourism.
29 Jul 2025
The Future of Rail
Hosts Holly Tuppen and Richard Hammond interview Bjorn Bender, Mark Smith, and Sarah Fussey about rail's potential as an affordable, low-emission travel alternative to flying.
15 Jul 2025
Costing Nature
Holly Tuppen and Richard Hammond interview James Thornton, CEO of Intrepid Travel, and Siddarth Shrikanth, author of A Case for Nature, exploring how valuing nature drives successful travel businesses.
29 Jun 2025
Don't mention the S word
Episode 1: Don't mention the S word. Communicating sustainability - should you shout about your sustainability actions? Hear key stats on consumer trust, outcomes from a groundbreaking new report that explores customer responses to sustainability messaging from hotels, and what the travel industry can learn from marketing and insight experts working across multiple sectors.
Sponsored by Lemongrass (https://www.lemongrassmarketing.com/)
Find out more about our guests in this episode
Denise Hicks, Global Climate Lead, C Space (https://www.linkedin.com/in/denise-hicks-15432721/?originalSubdomain=uk)
Xavier Font, Professor of Sustainability Marketing, University of Surrey (https://www.linkedin.com/in/drxavierfont/?originalSubdomain=uk )
Further reading
Read and watch C Space’s The S Word report (https://cspace.com/thinking/the-s-word-2024)
Read the Booking/Accor/University of Surrey report (https://sustainability.booking.com/_files/ugd/6b9913_c4aa8af9fa104941bc6010994cdfbb4e.pdf)
And find out more about the Travalyst Travel impact model (https://travelimpactmodel.org/about-tim )
It’s a Journey is a brand new podcast series hosted by Holly Tuppen, sustainable travel writer and expert, and Richard Hammond, Publishing Director of Green Traveller Media. Sponsored by Lemongrass, the first five episodes tackle the uncomfortable, complex, and often overlooked questions facing the travel industry as it strives to have a better impact on people and places.
Thanks for listening! Please submit any questions or comments to itsajourneypodcast@gmail.com (mailto:itsajourneypodcast@gmail.com)
Get in touch about opportunities at itsajourney.fm (https://www.itsajourney.fm)
Inside a recent episode
Can luxury travel be sustainable?
Published 7 May 2026 · Transcript excerpt
[…] So I think that's what we need to understand is that luxury isn't necessarily just about the bling. It's also about the experience and particularly the exclusivity of an experience. So let's just put that in context when we chat to our guests. Yeah I think we almost use the word luxury in the way that we use sustainable. It means something different to different people and I think as an industry we probably need to be a bit careful with how we use it because there's a huge spectrum from the ultra net worth individuals flying around the world on their private jets to what lots of people would classify as a luxury experience which is a very well set up, nice little glamping pod in a field somewhere beautiful and remote and having kind of exclusive access to that field and that moment in nature. […]
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