It's Good to Relate
Claim This Podcastby Juma Bannister & Ayinde Smith
Podcast Overview
<p>Each week Juma Bannister & Ayinde Smith explore two topics in Marketing & Content. Our Mission is to inspire and teach Caribbean business owners, how to use Marketing & Content Strategy to build successful long-term businesses, that creates loyal customers, support families, develops communities, stabilises nations and gives the Caribbean economic and social resilience.</p><p> </p><p> </p>
Language
🇺🇲
Publishing Since
8/31/2023
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Recent Episodes
June 16, 2026
Creator Professional vs Professional Creator - Which are you?
<p>Are you a professional who happens to create content, or a content creator trying to build a professional business? It sounds like a minor semantic twist, but confusing these two lanes is the exact reason why brilliant industry experts struggle to convert clients on camera, while highly charismatic vloggers with massive followings are completely broke. If you don't know which lane you are driving in, you are bound to crash your brand.</p><p><br></p><p>In this episode <strong>Juma Bannister</strong> and <strong>Ayinde Smith</strong> to dissect the deep-seated strategic mistakes holding modern creators back. Together, we look at the expertise-first path versus the content-first path, mapping out real-world global case studies like Ali Abdaal and Chris Do, alongside local disruptors like Renee Andrews from Sorvete, to show you how content can intentionally scale your financial reality.</p><p><br></p><ul><li><strong>The Illusion of Consistency:</strong> Why you can be incredibly consistent, highly disciplined, and completely mimic the top creators—and still totally fail to stand out in a crowded market.</li><li><strong>The Asset vs. The Background Job:</strong> Why traditional content-first creators are forced to work day jobs that have absolutely nothing to do with their online personas just to survive the initial growth curve.</li><li><strong>The Micro-Influencer Arbitrage:</strong> Why fragmented markets mean corporate ad dollars are quietly shifting toward creators with tiny, hyper-focused audiences.</li><li><strong>The 7-Year Monetization Drought:</strong> The jarring reality of how one of the region's biggest creators spent nearly a decade creating content without making a single dollar</li></ul><blockquote>"The effort you put in does not always match the results, and that is the sad thing about any endeavor of this kind, whether it's business, whether you're getting into content—you can do all the right things and still fail." — Juma Bannister</blockquote><p><br></p><p>Made by: <a href="https://relatestudios.com/" target="_blank">RELATE</a></p><p><br></p><p>See more episodes at <a href="https://itsgoodtorelate.com/" target="_blank">itsgoodtorelate.com</a></p><p>Follow Juma: <a href="https://www.linkedin.com/in/jumabannister/" target="_blank">linkedin.com/in/jumabannister</a> | <a href="https://www.mypodops.com/hosting/podcast/jumabannister.com" target="_blank">jumabannister.com</a></p><p>Follow Ayinde: <a href="https://www.linkedin.com/in/ayinde-n-smith/" target="_blank">linkedin.com/in/ayinde-n-smith</a> | <a href="https://www.mypodops.com/hosting/podcast/ayindesmith.com" target="_blank">ayindesmith.com</a></p>
May 19, 2026
3 Rules for More Content Engagement and Can a Video be an Annual Report?
<p><strong>Is your "expert" status actually a liability?</strong> Most of us were taught that to be taken seriously, we need to sound smart, use the right acronyms, and deliver polished, corporate reports. But in reality, that "polish" is often just a barrier that stops your audience from actually trusting you. If you’re making content that only you understand, you aren’t a leader, you’re just talking to yourself in a crowded room.</p><p>In this episode <strong>Juma</strong> and <strong>Ayinde</strong> deconstruct the "Complexity Trap." We start by fixing the way we speak to our audience one-on-one before shifting gears into a radical proposal: <strong>Killing the 100-page PDF annual report.</strong> Whether you are an individual creator or a C-suite executive, this is about moving from "static information" to "human connection."</p><p><br></p><h3>Part 1: Escaping the Complexity Trap</h3><p><strong>Juma Bannister</strong> breaks down why your high-effort content might be getting zero engagement and how "The Curse of Knowledge" is sabotaging your brand's reach.</p><p><strong>What you’ll learn in this episode:</strong></p><p><br></p><ul><li><strong>Definitions as a Weapon:</strong> The "Turn big words into definitions" tip that keeps the listener’s brain from hitting a cognitive speed bump.</li><li><strong>The 13-Year-Old Benchmark:</strong> Why aiming for a Form 2 or 3 reading level isn't "dumbing it down"—it's opening the door.</li><li><strong>The Power of the Pause:</strong> Why silence does more "heavy lifting" for your authority than a 50-word sentence ever could.</li><li><strong>The "Social" in Social Media:</strong> Why formal speeches remove the very thing that makes these platforms work—and how to fix your "vibe" instantly.</li><li><br></li></ul><h3>Part 2: The End of the PDF Annual Report?</h3><p><strong>Ayinde Smith</strong> pivots the conversation to the corporate world’s most boring requirement: the Annual Report. We explore why the traditional format is failing and how video can transform a legal obligation into a massive trust driver.</p><ul><li><strong>The 95% vs. 10% Rule:</strong> The shocking statistic that proves your investors are forgetting almost everything they read in your printed reports.</li><li><strong>Humanizing the Balance Sheet:</strong> How putting a face to the numbers creates a level of "emotional accountability" that a PDF can never achieve.</li><li><strong>The Hybrid Future:</strong> How forward-thinking organizations are already using video to bypass the statutory "box-ticking" and actually talk to their clients.</li><li><br></li></ul><blockquote>"It’s much harder and much more impressive to say smart things in a very normal way... The goal is to strip away the complexity and the fluff so your message actually lands when you want it to land." — <strong>Juma Bannister</strong></blockquote><p><br></p><p><strong>Do you think the "Complexity Trap" is more prevalent in individual social media content or in large-scale corporate reporting?</strong></p><p><br></p><p>Made by: <a href="https://relatestudios.com/" target="_blank">RELATE</a></p><p><br></p><p>See more episodes at <a href="https://itsgoodtorelate.com/" target="_blank">itsgoodtorelate.com</a></p><p>Follow Juma: <a href="https://www.linkedin.com/in/jumabannister/" target="_blank">linkedin.com/in/jumabannister</a> | <a href="https://www.mypodops.com/hosting/podcast/jumabannister.com" target="_blank">jumabannister.com</a></p><p>Follow Ayinde: <a href="https://www.linkedin.com/in/ayinde-n-smith/" target="_blank">linkedin.com/in/ayinde-n-smith</a> | <a href="https://www.mypodops.com/hosting/podcast/ayindesmith.com" target="_blank">ayindesmith.com</a></p><p><br></p>
May 15, 2026
How to make your first 10 Videos and Brand Strategy over Content Calendars.
<p>Most CEOs are terrified of the "big glass eye" of the camera. They wait for the perfect studio, the perfect script, and the perfect teleprompter while their competitors are busy eating their lunch with "scrappy" content. If you’ve ever felt paralyzed by the "I don’t know what to say" trap, you’re not lacking ideas; you’re lacking a framework that gives you permission to be imperfect.</p><p><br></p><p>In this episode <strong>Juma Bannister</strong> and <strong>Ayinde Smith</strong> to bridge the gap between high-level brand strategy and the "roll up your sleeves" reality of content creation. We’re moving past the fluff and getting into the tactical order of operations that separates the commoditized businesses from the brands people actually remember.</p><p><br></p><p>We discuss:</p><ul><li><strong>The 1-1-1 Framework:</strong> The exact system designed to get your first 10 videos out the door without a production crew.</li><li><strong>The "One-Sentence Rule":</strong> Why failing this simple clarity test means your video is doomed before you even hit record.</li><li><strong>The Psychology of the "One Take":</strong> Why hitting the stop button mid-recording is actually training your brain to fear mistakes.</li></ul><blockquote>"You can't be intimidated by the tool. It's just a tool that you're using to do something... once the camera starts being a tool, then you earn the right to be fancy later." — Juma Bannister</blockquote><p>We also break down why brand strategy must always precede execution. If your content calendar is likely leaking money because you’ve built it on a foundation of sand. In a world flooded with AI-generated "vanilla" content, being busy isn't the same as being effective. If you’re posting just to "look active" without a defensible brand strategy, you aren't building a business you’re just adding to the noise.</p><p>We explore how to build a "moat" around your business that no competitor can copy, and the simple production habit that turns stiff professionals into confident creators.</p><p><br></p><p>We get into:</p><ul><li><strong>The Apple Strategy:</strong> Why they never sell "features" and how they brand their components to create an unbreakable pricing moat.</li><li><strong>The 5 Brand Filters:</strong> The specific checklist every piece of content must pass through before it ever touches your social media queue.</li><li><strong>The Evoked Set Secret:</strong> How to ensure your brand is the first thing that "pops" into a customer's mind when your category is mentioned.</li></ul><p><br></p><blockquote>"Brand is the only defensible position... It is your moat. If you don't have it, then you just blend in like everybody else, and you realize that the companies that will survive in the future are not the commoditized companies, but the companies that people remember." — Ayinde Smith</blockquote><p><br></p><p>Made by: <a href="https://relatestudios.com/" target="_blank">RELATE</a></p><p><br></p><p>See more episodes at <a href="https://itsgoodtorelate.com/" target="_blank">itsgoodtorelate.com</a></p><p>Follow Juma: <a href="https://www.linkedin.com/in/jumabannister/" target="_blank">linkedin.com/in/jumabannister</a> | <a href="https://www.mypodops.com/hosting/podcast/jumabannister.com" target="_blank">jumabannister.com</a></p><p>Follow Ayinde: <a href="https://www.linkedin.com/in/ayinde-n-smith/" target="_blank">linkedin.com/in/ayinde-n-smith</a> | <a href="https://www.mypodops.com/hosting/podcast/ayindesmith.com" target="_blank">ayindesmith.com</a></p>
17 total episodes available
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Frequently asked questions
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- What is It's Good to Relate?
<p>Each week Juma Bannister & Ayinde Smith explore two topics in Marketing & Content. Our Mission is to inspire and teach Caribbean business owners, how to use Marketing & Content Strategy to build successful long-term businesses, that creates loyal customers, support families, develops communities, stabilises nations and gives the Caribbean economic and social resilience.</p><p> </p><p> </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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