JAR Inside the Research Podcast
Claim This Podcastby Journal of Advertising Research
Podcast Overview
<p>This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next. </p>
Language
🇺🇲
Publishing Since
11/10/2023
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Recent Episodes
April 25, 2026
JAR Podcast: How Persuasive Is Personalized Advertising?
In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness," coauthored with Tsz Hang Chu (Hong Kong Shue Yan University) and Qiqi Li (Hong Kong Baptist University), recently named runner-up for JAR's Best Paper of 2025. ...
March 26, 2026
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?" coauthored with Kathleen Seiders (Boston College). Andrea explains why perceived truth matters in political advertising — but not in a simple, uniform way. Drawing on two-wave longitudinal surveys of California voters across...
March 19, 2026
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers,” coauthored with Katina Kulow (University of Louisville), Kirsten Cowan (University of Edinburgh), and Ben Marder (University of Edinburgh). Laura explains why petfluencers can sometimes outperform human influencers. Across four studies, includi...
43 total episodes available
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Frequently asked questions
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- What is JAR Inside the Research Podcast?
<p>This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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