Programa semanal con información del marketing y la publicidad, con los directores de marketing como principales protagonistas, además de agencias de medios, de publicidad, los institutos de investigación y diferentes asociaciones del sector. Analizamos la actualidad del marketing digital, los medios convencionales y las formas de hacer marketing desde diferentes sectores de actividad.
La Magia de la Publicidad
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11 episodes
Updated Bi-weekly
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Podcast Overview
Programa semanal con información del marketing y la publicidad, con los directores de marketing como principales protagonistas, además de agencias de medios, de publicidad, los institutos de investigación y diferentes asociaciones del sector. Analizamos la actualidad del marketing digital, los medios convencionales y las formas de hacer marketing desde diferentes sectores de actividad.
Language
🇪🇸
Publishing Since
11/15/2021
1 verified contact email on file for La Magia de la Publicidad
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Recent Episodes
June 5, 2026
El sector belleza y salud redefine su estrategia de marketing sostenible
Expertos del sector analizan los retos, normativas y nuevas tendencias de consumo consciente, así como los principales desafíos del marketing en esta industria.
January 24, 2026
Travel Live: "Preferimos no facturar tanto y ser más rentables"
El CEO de Travel Live, Rafael García Garrido, revela su estrategia de turismo de alto impacto y proyecta una facturación de 1.400 millones para 2026.
January 23, 2026
Especial | La sostenibilidad toma protagonismo en FITUR como eje diferenciador en el turismo
La edición anual de la Feria Internacional de Turismo (FITUR) ha reunido a diversos representantes del sector para analizar las tendencias actuales y los retos que enfrenta la industria. En un especial del programa La Magia de la Publicidad, con Juan Manuel Urraca en colaboración con Advia, se han abordado temas cruciales como la sostenibilidad, la segmentación del mercado y las estrategias de marketing en el sector turístico.nnEl debate ha contado con la participación de Luca Bocci, Marketing Manager de Visit Norway; Rodrigo Fitaroni, director general de MarSens Hotels & Homes; Catarina Estrela, asistente técnica de Turismo de Setúbal; Miguel Pardo, director de Relaciones Institucionales del Grupo Grimaldi en España; y Jaime Sanabria y Miguel Pérez, fundadores de Advia, compañía de servicios de marketing patrocinadora del programa.
11 total episodes available
Recent guests on La Magia de la Publicidad
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Nicolás Wein
Guest
Alfonso Calatrava
Guest
José María González
Guest
Leonel Sentana
Guest
Miguel Conde
Guest
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Frequently asked questions
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- What is La Magia de la Publicidad?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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