LinkedInformed Podcast. The LinkedIn Show
Hosted by [Host Name] · John Espirian
4.5from 38 ratings
- 652
- Episodes
- 16
- Transcribed
- 38
- Ratings
- Weekly
- Cadence
- 2013
- First episode
About LinkedInformed Podcast. The LinkedIn Show
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
- Publisher
- John Espirian
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 10 Dec 2013
- Latest episode
- 17 Oct 2026
Latest episodes
16 of 652 episodes have a transcript.
17 Oct 2026TRANSCRIPT
506. Newsletters continued
10 Oct 2026TRANSCRIPT
505. Are LinkedIn newsletters in trouble?
3 Oct 2026TRANSCRIPT
504. Improving your LinkedIn feed relevance
Inside a recent episode
506. Newsletters continued
Published 17 Oct 2026 · Transcript excerpt
[…] So she asks, are newsletters still worth having for SEO and branding or is it best to focus on your own mailing list or a shift to something like Substack, or to do all three. So yes, I have said this before, but newsletters definitely pull their weight in terms of search engine optimization. You know, everything that you post on your LinkedIn newsletter is going to be indexed on Google and other search engines. So that means that you might get discovered through that route when someone else wouldn't have found you direct on LinkedIn. And of course, increasingly now people are being found through searches of artificial intelligence tools like ChatGPT and Claude, and those tools like reading long-form content. […]
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See plansWho has been a guest on LinkedInformed Podcast. The LinkedIn Show
Names identified in recent episode analyses. Showing up to five guests.
- Lynnaire Johnston
- Mark Lee
- Lea Turner
- John Espirian
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 4.5 / 5
- 35 ratings
- Spotify
- 5.0 / 5
- 3 ratings
Podcast Authority Score: 65 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 93
- Social presence
- 0
- YouTube
- 0
- Engagement
- 95
Contact LinkedInformed Podcast. The LinkedIn Show
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about LinkedInformed Podcast. The LinkedIn Show
Who hosts LinkedInformed Podcast. The LinkedIn Show?
[Host Name] host the show. Published by John Espirian.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does LinkedInformed Podcast. The LinkedIn Show take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
16 of 652 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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