Social Media for B2B Growth is the podcast for B2B marketers, social media managers and business leaders who want to use LinkedIn properly, without relying on hacks, shortcuts or recycled advice.
Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this show helps B2B organisations turn LinkedIn into a trusted business growth channel.
Each episode shares practical LinkedIn marketing strategy for B2B teams that want to build brand trust, strengthen their Company Page, activate employees and support longer sales conversations.
With a mix of solo episodes and expert guest interviews, Michelle shares real-world insights from working with B2B marketing teams, sales leaders and business owners who want more than vanity metrics. The focus is on clarity, credibility and sustainable growth.
You’ll learn how to:
• Build credibility and trust on LinkedIn
• Grow and strengthen your LinkedIn Company Page
• Align Company Pages, personal profiles and employee advocacy
• Create content that supports demand, sales conversations and long B2B buying cycles
• Make smarter LinkedIn marketing decisions with limited time and resources
This is not a podcast about chasing the algorithm. It’s for B2B marketers who want to use LinkedIn as part of a wider business growth strategy.
If you’re responsible for LinkedIn marketing, B2B social media, employee advocacy or Company Page growth inside a B2B organisation, this podcast will help you think more strategically and take practical action.
B2B Growth. No hacks.
Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com