by Michelle J Raymond - LinkedIn Expert
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
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Publishing Since
1/7/2022
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April 24, 2025
<p><strong>LinkedIn short form video is it a trend or game-changer for B2B brands?</strong></p><p>Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.</p><p><strong>Key moments in this episode - </strong></p><p>00:00 – Is LinkedIn video worth it?</p><p>01:00 – LinkedIn video feed</p><p>03:00 – Why this isn’t just another TikTok copy</p><p>04:50 – LinkedIn’s official video stats (2025)</p><p>06:45 – Pros of LinkedIn video for B2B</p><p>09:50 – Real talk: video confidence, branding, and buy-in</p><p>12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)</p><p>14:00 – What B2B brands should actually be doing</p><p>16:30 – Final verdict: Is it worth it?</p><p><strong>Tools Mentioned in this Episode</strong></p><p><a href="https://get.descript.com/yaifzvkdqkpc" rel="noopener noreferrer" target="_blank">Descript</a></p><p><a href="https://www.opus.pro/?via=b2bgrowthco" rel="noopener noreferrer" target="_blank">OpusClip</a></p><p><a href="https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">Metricool</a></p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a></li></ul><br/><p>Today's episode is sponsored by <a href="https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">Metricool</a>. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </p><p>https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1</p>
April 21, 2025
<p>If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. </p><p>Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.</p><p><strong>Key moments in this episode - </strong></p><p>00:00 Tough Love Truth</p><p>03:29 Common LinkedIn Content Issues</p><p>08:00 The Power of Empathy</p><p>11:01 The R.A.T.E Framework</p><p>15:11 Self-Audit Challenge</p><p>17:24 Empathy for the Win</p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a></li></ul><br/><p>Today's episode is sponsored by <a href="https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">Metricool</a>. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </p><p><strong>METRICOOL REPORT </strong>- <a href="https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1</a></p>
April 16, 2025
<p>Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success</p><p>Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. </p><p>From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. </p><p>Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.</p><p><strong>Key moments in this episode - </strong></p><p>00:00 Introduction and Overview</p><p>00:30 Travel Adventures and Initial Challenges</p><p>03:34 Highlights from Uplift Live</p><p>05:41 Insights from Social Media Marketing World</p><p>07:49 Key Takeaways and Comparisons</p><p>16:17 P.A.G.E Advocacy Framework</p><p>19:34 Tim Tam Moments </p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a> - subscribe today to get your LinkedIn news first. </li></ul><br/><p>Today's episode is sponsored by <a href=" https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">Metricool</a>. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </p><p>Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1</p>
Michael Stelzner, Social Media Examiner
Amy Porterfield
Michael Stelzner, Social Media Examiner
iHeartPodcasts
Marie Forleo
Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
The Futur
Brendon Burchard
Pat Flynn
Ciaran Rogers, Daniel Rowles and Louise Crossley
Michael Stelzner, Social Media Examiner—AI marketing
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Mel Robbins
StoryBrand.ai
Jay Clouse
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