by Luke Shankula
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
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🇺🇲
Publishing Since
8/6/2021
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June 27, 2024
<p>This week, we're joined by Darin Rhodes. Darin is the Founder of TruePartnerAI and the Owner of Utah Mortgage Pros, LLC from Provo, Utah, who has been in the mortgage business for over 22 years. Darin has been directly involved in small business marketing ever since pursuing an advertising degree from BYU in 1998, and loves innovative ways to make marketing easy and highly effective for his clients. With TruePartnerAI, a CRM that is lightning fast, easy to use, affordable, and that has cutting edge innovation, Darin leverages the latest tools and technology to utilize advanced marketing strategies to accelerate and drive leads for his Loan Officer clients.</p> <p> </p> <p>Darin is here to discuss: → Mastering marketing strategies, and managing your mindset, and what to do if you're nervous about cold calling. → Keeping content creation simple and cost-effective, frameworks to make engaging content, and mastering consistency and battling perfectionism. → The impact of coaching on professional development, and building lasting relationships with referral partners.</p> <p> </p> <p>Mortgage Marketing Renegades Website: <a href='https://mortgagemarketingrenegades.com/'>www.mortgagemarketingrenegades.com</a></p> <p>TruePartnerAI Website: <a href='https://truepartnersuccess.com'>www.truepartnersuccess.com</a></p> <p>Darin Rhode's Instagram: <a href='https://www.instagram.com/darinrhodes/'>@darinrhodes</a></p> <p>Darin Rhode's LinkedIn: <a href='https://www.linkedin.com/in/darinrhodes/'>@DarinRhodes</a></p> <p>Darin Rhode's YouTube: <a href='https://www.youtube.com/@darinrhodestruepartner'>@darinrhodestruepartner</a></p> <p> </p> <p>Learn more about the Direct to Consumer LO Accelerator <a href='https://docs.google.com/document/d/1nArd56xVV-Mb2cVAhmS_ZhNWQQxr7ZhSDwbrg3jT0-4/edit'>here</a>.</p> <p> </p> <p>Loans On Demand Website: <a href='http://www.loansondemand.io'>www.loansondemand.io</a></p> <p>Loans On Demand YouTube: <a href='https://www.youtube.com/@LoansOnDemand'>@LoansOnDemand</a></p> <p>Loans On Demand Instagram: <a href='https://www.instagram.com/loansondemand/'>@loansondemand</a></p> <p> </p> <p>Luke Shankula's Facebook: <a href='https://www.facebook.com/lshankula'>@LukeShankula</a></p> <p>Luke Shankula's LinkedIn: <a href='https://www.linkedin.com/in/luke-shankula/'>@LukeShankula</a></p> <p>Luke Shankula's Instagram: <a href='https://www.instagram.com/lshankula/'>@lukeshankula</a></p>
June 20, 2024
<p>This week, we're joined by Skylar Wallace. Skylar is a Senior Mortgage Banker at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Sam Hickey. Skylar and Sam have been partners since 2019, with the goal to close 850-1000 loans this year.</p> <p> </p> <p>Skylar is here to discuss: → Soul searching to find his "why" in the mortgage industry, the "lack of hunger" in the community banking sector, and trying to build $1B in wealth through home ownership in rural America. → Splitting the LO role for efficiency, gaining trust with Realtors, and finding their business pain point. → Lead guarantees you can use with Realtors to gain their trust - lead follow-up guarantee, levels of pre-approval for leads, and finding Realtors more inventory.</p> <p> </p> <p>Skylars's 1st Loans on Demand Appearance in Episode 67:</p> <p><a href='https://loansondemand.podbean.com/e/67-skylar-wallace/'>https://loansondemand.podbean.com/e/67-skylar-wallace/</a></p> <p> </p> <p>Flat Branch Home Loans Website: <a href='http://www.fbhl.com'>www.fbhl.com</a></p> <p>Skylar Wallace's Personal Email: <a href='mailto:[email protected]'>[email protected]</a></p> <p>Skylar Wallace's Facebook: <a href='https://www.facebook.com/SkylarWallaceFlatBranch/'>@SkylarWallace</a></p> <p>Level Up Your Business Facebook Group: <a href='https://www.facebook.com/groups/375214241096613'>@LevelUpYourBusiness</a></p> <p> </p> <p>Learn more about the Direct to Consumer LO Accelerator <a href='https://docs.google.com/document/d/1nArd56xVV-Mb2cVAhmS_ZhNWQQxr7ZhSDwbrg3jT0-4/edit'>here</a>.</p> <p> </p> <p>Loans On Demand Website: <a href='http://www.loansondemand.io'>www.loansondemand.io</a></p> <p>Loans On Demand YouTube: <a href='https://www.youtube.com/@LoansOnDemand'>@LoansOnDemand</a></p> <p>Loans On Demand Instagram: <a href='https://www.instagram.com/loansondemand/'>@loansondemand</a></p> <p> </p> <p>Luke Shankula's Facebook: <a href='https://www.facebook.com/lshankula'>@LukeShankula</a></p> <p>Luke Shankula's LinkedIn: <a href='https://www.linkedin.com/in/luke-shankula/'>@LukeShankula</a></p> <p>Luke Shankula's Instagram: <a href='https://www.instagram.com/lshankula/'>@lukeshankula</a></p>
June 13, 2024
<p>This week, we're joined by Justin Lopatin. Justin is the Division President at Vybe Mortgage from Delray Beach, Florida, who's funded over $1 billion of volume in his 18 year career in mortgages. Justin is also a Co-Founder and Principal Coach at GO! Coaching (or Growth Only Coaching), which specialize in coaching Mortgage Loan Officers (MLOs) at all levels to double production while increasing their time.</p> <p> </p> <p>Justin is here to discuss: → How he started in mortgages, the mindset he's had to fund $1B in mortgages, and real estate being the "golden goose". → The interconnectedness of marketing and sales, utilizing social media, and the most undervalued skill you should learn to improve your marketing. → Why you have to be tracking everything in your business, increasing your sales activity, and how being positive and enthusiastic can transform your business.</p> <p> </p> <p>GO! (Growth Only) Coaching Website: <a href='https://www.growthonlycoaching.com/'>www.growthonlycoaching.com</a></p> <p>Vybe Mortgage Website: <a href='https://www.vybemortgage.com/'>www.vybemortgage.com</a></p> <p>Justin Lopatin's Instagram: <a href='https://www.instagram.com/justinlopatin/'>@justinlopatin</a></p> <p>Justin Lopatin's LinkedIn: <a href='https://www.linkedin.com/in/justinlopatin/'>@JustinLopatin</a></p> <p> </p> <p>Learn more about the Direct to Consumer LO Accelerator <a href='https://docs.google.com/document/d/1nArd56xVV-Mb2cVAhmS_ZhNWQQxr7ZhSDwbrg3jT0-4/edit'>here</a>.</p> <p> </p> <p>Loans On Demand Website: <a href='http://www.loansondemand.io'>www.loansondemand.io</a></p> <p>Loans On Demand YouTube: <a href='https://www.youtube.com/@LoansOnDemand'>@LoansOnDemand</a></p> <p>Loans On Demand Instagram: <a href='https://www.instagram.com/loansondemand/'>@loansondemand</a></p> <p> </p> <p>Luke Shankula's Facebook: <a href='https://www.facebook.com/lshankula'>@LukeShankula</a></p> <p>Luke Shankula's LinkedIn: <a href='https://www.linkedin.com/in/luke-shankula/'>@LukeShankula</a></p> <p>Luke Shankula's Instagram: <a href='https://www.instagram.com/lshankula/'>@lukeshankula</a></p>
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