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Louder Than Green

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by Aimee Haasteaby

16 episodes

Updated Daily

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Podcast Overview

Louder Than Green is the podcast for people building smarter businesses with deeper impact. Hosted by Aimee Haasteaby, founder of Green That Dream, this show spotlights the entrepreneurs, operators, and leaders who are scaling businesses that work — for people, profits, and the planet. From real estate and construction to consulting, tech, AI, and wellness, these are real conversations about how things *actually* get done — the strategies, systems, and mindsets that drive growth, and the regenerative principles that hold it all together. If you’re building something that matters — or want to — you’re in the right place.

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Publishing Since

9/14/2025

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Recent Episodes

May 6, 2026

Building a Scalable Food Business...Out of Spoons

What happens when a chef decides disposable spoons are boring?In this episode of Louder Than Green, Aimee sits down with Charlton Becker, founder of Flavorfulz and Charlton Becker Catering, to unpack the real operational side of building a hospitality business that actually stands out.From scaling handmade edible spoons to managing high-end catering events, Charlton shares lessons on creativity, customer service, resilience, manufacturing, relationship-building, and what it takes to grow a product-based business without losing quality.This episode covers:<ul><li>Scaling a handcrafted food product</li><li>Hospitality operations and customer experience</li><li>Product innovation in food service</li><li>Sustainability without gimmicks</li><li>Relationship-driven growth</li><li>Building a resilient mindset as an entrepreneur</li></ul>Whether you're in hospitality, food manufacturing, catering, entrepreneurship, or product development, this conversation is packed with practical insight and real-world experience.Connect with Charlton: 🌐 www.<a rel="noopener noreferrer nofollow" href="http://flavorfulz.com" target="_blank">flavorfulz.com</a> 🌐 <a rel="noopener noreferrer nofollow" href="http://www.charltonbeckercatering.com" target="_blank">www.charltonbeckercatering.com</a>🔗 <a rel="noopener noreferrer nofollow" href="mailto:orders@flavorfulz.com" target="_blank">orders@flavorfulz.com</a> 🔗 www.linkedin.com/in/charlton-becker-2726799/#HaveYourSpoonAndEatItToo

March 17, 2026

Why Culture Is Your Competitive Advantage

In this episode of Louder Than Green, Aimee sits down with Rudy Miick, a leadership strategist with 40+ years of experience helping businesses build high-performance teams from the inside out.They break down why most companies struggle to “find good people,” and why the real issue is often a lack of clarity, structure, and values-driven leadership. Rudy shares practical frameworks for turning culture into a measurable business advantage, improving accountability, and creating teams that actually perform.You’ll learn:<ul><li>Why “good people are hard to find” is a myth</li><li>How to define excellence in a way that drives results</li><li>The difference between managing and coaching</li><li>A simple decision-making framework any team can use</li><li>How to align culture, operations, and performance</li></ul>If you’re a founder, operator, or leader looking to build a stronger, more effective business, this conversation will challenge how you think about people, culture, and growth.👉 Listen now and rethink how your business actually runs.Takeaways<ul><li>Values are the foundation of successful businesses.</li><li>Success is measured by client outcomes, not just profits.</li><li>A unique business structure can enhance creativity and performance.</li><li>Defining excellence is crucial for hiring the right talent.</li><li>Paying for performance can motivate employees and improve retention.</li><li>Accountability should be collective, not hierarchical.</li><li>Building a culture of excellence requires ongoing training and support.</li><li>Daily accounting practices can lead to better financial management.</li><li>Values-driven decision-making simplifies complex issues.</li><li>AI integration requires structural adjustments in businesses.</li></ul>Guest Name: Rudy Miick Guest Title: FounderPhone: 720-641-7565Email: <a rel="noopener noreferrer nofollow" href="mailto:rudy@miick.com" target="_blank">rudy@miick.com</a>Website: <a rel="noopener noreferrer nofollow" href="http://miick.com" target="_blank">miick.com</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/rudy-miick-cmc-fcsi-833a9b2" target="_blank">linkedin.com/in/rudy-miick-cmc-fcsi-833a9b2</a>

March 2, 2026

Build Smarter, Stress Less: The System Behind Creating Sustainable Homes

With over 25 years of experience, Toby Witte, founder of Wittehaus, shares insights into the home-building process, emphasizing the importance of guiding clients through the complexities of creating a home. He discusses the unique approach his firm takes, which includes a thorough diagnostic step before proposals, ensuring clients are well-informed and comfortable throughout the journey. Toby highlights the significance of communication and collaboration with builders and clients alike, aiming to create a positive and enriching experience for everyone involved. Toby also delves into the challenges of educating clients about sustainable building practices and the misconceptions that often arise from popular media. He explains how his book, "Supersizing Bliss," serves as a resource for clients to better understand the home-building process and the importance of creating spaces that enhance happiness. The conversation touches on the environmental impact of construction, the need for better energy efficiency in homes, and the potential for solar energy to play a significant role in sustainable living. Overall, the episode provides valuable insights into the intersection of architecture, sustainability, and client relationships in the home-building industry.Takeaways<ul><li>"We really become their guide, take them by the hand."</li><li>"It's a house creation process, not just building a house."</li><li>"Communication, communication, communication."</li><li>"We want to allow our clients to be happy."</li><li>"Everything we do is towards that goal of improving lives."</li><li>"The best insulation doesn't change if we don't have a continuous air barrier."</li><li>"You can install solar panels for free with the right financing."</li><li>"We are actively chiseling away at our atmosphere."</li><li>"The construction industry is responsible for 40% of greenhouse gases."</li><li>"Designing a home should be a no-brainer for sustainability."</li></ul>Guest Name: Toby Witte Guest Title: PrincipalPhone: 704.488.6811Email:<a rel="noopener noreferrer nofollow" href="mailto:toby@witteha.us" target="_blank">toby@witteha.us</a>Website: <a rel="noopener noreferrer nofollow" href="https://www.witteha.us/" target="_blank">https://www.witteha.us/</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/tobywitte" target="_blank">linkedin.com/in/tobywitte</a> IG: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/wittehaus/" target="_blank">https://www.instagram.com/wittehaus/</a>Toby Witte is the founder of Wittehaus, an award-winning design and build firm creating modern, energy-efficient luxury homes across North and South Carolina and Virginia. With more than 25 years of experience spanning architecture, building science, drafting, and construction, Toby brings a rare end-to-end perspective to residential design and project delivery.German by upbringing and born in Peru, Toby graduated cum laude from the University of North Carolina at Charlotte’s School of Architecture and previously led design/build companies Dialect Design and Qube11 before founding Wittehaus in 2017. His work has been recognized by the American Institute of Architects and featured by Dwell, Architectural Digest, Forbes, The New York Times, The Wall Street Journal, and more.Toby is also the author of Supersizing Bliss, a book exploring how our homes shape our happiness, and he regularly shares his expertise through speaking, teaching, and industry leadership, including service with the Green Built Alliance. Outside of work, he is a husband, dad to three daughters, and a proud cat staff member of four.

16 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Louder Than Green?: Louder Than Green is the podcast for people building smarter businesses with deeper impact.

Hosted by Aimee Haasteaby, founder of Green That Dream, this show spotlights the entrepreneurs, operators, and leaders who are scaling businesses that work — for people, profits, and the planet.

From real estate and construction to consulting, tech, AI, and wellness, these are real conversations about how things actually get done — the strategies, systems, and mindsets that drive growth, and the regenerative principles that hold it all together.

If you’re building something that matters — or want to — you’re in the right place.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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