Love, Hate, Create
Claim This Podcastby Amar Chohan & Charlotte Williams
Podcast Overview
<p><strong>A podcast about the world of modern advertising and the talent defining it. </strong></p><p>The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.</p><p>Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like? </p><p>The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: <strong>Are we on a road to ruin, or are the glory days still ahead of us? </strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
3/15/2023
1 verified contact email on file for Love, Hate, Create
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
April 2, 2024
Dr. Anastasia Kārkliņa Gabriel - Senior Insights Lead, Reddit
<p>Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-driven marketing and the need for brands to understand their role in society. However, she expresses concern about a shift in discourse that downplays the importance of purpose and profit. Anastasia highlights the intersection of purpose and culture, urging marketers to critically think about their assumptions and biases. She also calls for a greater emphasis on cultural literacy and expanding one's point of reference in the marketing industry. The conversation explores the role of business in solving problems and the increasing trust in businesses compared to political institutions. It emphasizes the importance of critical consciousness and expanding perspectives in the marketing profession. The value of curiosity, cultural intelligence, and embracing discomfort is discussed, along with the need to seek tensions and challenge the status quo. The conversation also highlights brands that successfully embrace culture and change, as well as the power of grassroots movements. </p><br><p>Chapters</p><br><p>00:00 Introduction and Background</p><p>01:08 Writing a Book and the Power of Marketing</p><p>06:20 Challenges in Creating Culture as a Brand</p><p>09:00 The Intersection of Purpose and Culture</p><p>12:37 The Role of Brands in Shaping Culture</p><p>15:04 The Need for Critical Thinking in Marketing</p><p>21:38 The Damaging Effects of a Lack of Critical Thinking</p><p>25:07 The Future of Brands and Marketing</p><p>27:50 The Role of Business in Solving Problems</p><p>29:03 The Importance of Critical Consciousness</p><p>30:42 The Value of Curiosity and Cultural Intelligence</p><p>31:34 Embracing Discomfort and Seeking Tensions</p><p>32:17 Brands that Embrace Culture and Change</p><p>35:26 The Power of Grassroots Movements</p><p>42:36 Bold and Daring Advertising Campaigns</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
March 12, 2024
Marisa Thomas - CMO, Good-Loop
<p>Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice to new perspectives and the value of diversity of thought. The idea of rebalancing back-slapping with a focus on improvement is discussed, along with the suggestion of creating a new awards format to encourage reflection and learning from mistakes.</p><br><p>Chapters</p><br><p>00:00 Introduction and Overview</p><p>01:13 Marissa's Background and Good Loop</p><p>05:41 What Marissa Loves About the Industry</p><p>08:27 The Power and Reach of Advertising</p><p>10:27 Realizing the Influence of Marketing</p><p>12:29 Challenges and Misgivings in Marketing</p><p>15:21 Practicing What You Preach</p><p>21:40 The Industry's Focus on Itself</p><p>27:33 Bottom-up change and fresh ideas</p><p>29:19 Giving voice to new perspectives</p><p>31:47 Rebalancing back-slapping and improvement</p><p>34:13 Creating the 'Who's Done Badly' award</p><p>36:05 Book recommendation: Brain Surfing</p><p>37:14 Book recommendation: Mocky Cherry New York Notes</p><p>40:47 Listening to local radio ads</p><p>42:18 Favorite campaign: iPod 'A Thousand Songs in Your Pocket'</p><p>42:51 Advice to 21-year-old self: No one's going to thank you for working at 1AM</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
February 8, 2024
Greg Hahn - Co-Founder & CCO of Mischief USA
<p>In this episode, Greg Hahn, co-founder and CCO of Mischief at No Fixed Address, shares his insights on the advertising industry. He discusses the rapid rise of Mischief and the importance of maintaining a strong culture. Greg emphasizes the need for positivity and gratitude in the industry and the negative impact of excessive competition and pitching. He also highlights the power of creativity in solving interesting problems and the importance of finding your core strength as an agency. Greg's goal is to create a place where people can do the best work of their lives, free from politics and fear. </p><br><p>Chapters</p><br><p>00:00 Introduction and Background</p><p>03:28 What Greg Loves</p><p>08:17 What Greg Hates</p><p>14:14 Pitching Challenges</p><p>19:11 Creating Change with Mischief</p><p>25:24 Advice for Starting an Agency</p><p>27:42 The Rise of Independent Agencies</p><p>30:21 Favorite TV Show or Movie</p><p>31:50 Favorite Recent Campaign</p><p>32:28 Recommended Books</p><p>33:34 The Power of Advertising and Propaganda</p><p>34:11 Advice for a Young Advertising Professional</p><p>35:27 The Importance of Enjoying the Process</p><p>36:07 Insights into the World of Mischief</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
23 total episodes available
Deep-dive analytics for Love, Hate, Create
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Love, Hate, Create?
<p><strong>A podcast about the world of modern advertising and the talent defining it. </strong></p><p>The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.</p><p>Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like? </p><p>The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: <strong>Are we on a road to ruin, or are the glory days still ahead of us? </strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.