Podcast thumbnail for Loyalty Talk

Loyalty Talk

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by Michael Bietenhader

4.3(4 reviews)
61 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇨🇭

Podcast Overview

Der Loyalty Talk ist ein Podcast rund um das Thema Loyalty-Marketing. Aufschlussreiche und praxisnahe Gespräche mit Experten aus der CRM- und Loyalty-Welt und Insights zu aktuellen Themen, Erfolgsfaktoren, Herausforderungen und Trends im Loyalty-Marketing.

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Publishing Since

8/30/2020

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Recent Episodes

Episode thumbnail for #61: Loyalty Espresso - Shot 14

June 21, 2026

#61: Loyalty Espresso - Shot 14

Der Loyalty Espresso ist das Kurzformat des Loyalty Talk Podcasts und liefert relevante Insights und Denkanstösse für alle, die sich mit CRM, Kundenbindung und Loyalität beschäftigen. Wie ein starker Espresso am Morgen: kurz, intensiv und belebend. Genau so servieren wir die spannendsten Loyalty-News aus der DACH-Welt. Themen dieser Episode des Loyalty Espresso: - Check24 ruft Loyalty-Programm Smily ins Leben - Valora lanciert Limited Deal-Plattform - Wortmann führt MyTamaris ein - Adyen übernimmt Talon.One - SumUp bietet neu Treueprogramme für kleine Händler - Lidl Plus stellt auch in Deutschland auf Punkte um

Episode thumbnail for #60: Loyalty Espresso - Shot 13

May 29, 2026

#60: Loyalty Espresso - Shot 13

Der Loyalty Espresso ist das Kurzformat des Loyalty Talk Podcasts und liefert relevante Insights und Denkanstösse für alle, die sich mit CRM, Kundenbindung und Loyalität beschäftigen. Wie ein starker Espresso am Morgen: kurz, intensiv und belebend. Genau so servieren wir die spannendsten Loyalty-News aus der DACH-Welt. Themen dieser Episode des Loyalty Espresso: - Joybuy startet mit JoyPlus in Deutschland - Sunrise lanciert Sunrise Rewards - OneASICS in 16 europäischen Ländern eingeführt - Migros Cumulus belohnt Teilnahme an Volksläufen mit Punkten - Migros Vereinsbon-Kampagne - Community-getriebene Loyalty-Aktion - CocaCola startet The Club Loyalty-Programm

Episode thumbnail for #59: Customer Lifetime Value & Loyalty: Kaufen war gestern - bleiben ist alles?

May 22, 2026

#59: Customer Lifetime Value & Loyalty: Kaufen war gestern - bleiben ist alles?

In Episode #59 des Loyalty Talk Podcast gibt es ein Special: Ich habe auf der d3con in Hamburg ein Panel zum Thema „Customer Lifetime Value & Loyalty: Kaufen war gestern – bleiben ist alles?“ moderiert. Gemeinsam mit Experten aus unterschiedlichen Branchen diskutiere ich die Frage: Wird Loyalität zur entscheidenden Währung und wie lässt sich der Customer Lifetime Value ins Zentrum von Marketing und Steuerung rücken?

61 total episodes available

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Franz Tretter

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Frequently asked questions

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What is Loyalty Talk?

Der Loyalty Talk ist ein Podcast rund um das Thema Loyalty-Marketing. Aufschlussreiche und praxisnahe Gespräche mit Experten aus der CRM- und Loyalty-Welt und Insights zu aktuellen Themen, Erfolgsfaktoren, Herausforderungen und Trends im Loyalty-Marketing.

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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